Hey everyone. And welcome to today's video,
where I'm going to show you how to evaluate a KDP no content or low content
book niche,
and determine whether it's going to be worthwhile publishing a book in that
niche on Amazon. I.e. Is it going to make any money? And I'm going to show you,
using numerous examples, some from my secret little black book of niches,
the five point or five step process I take or do to quickly
evaluate a niche and come to a decision on whether one,
to go straight into it and publish a book, to reject it completely outright,
or to put it on the back burner,
to research and go into it into more depth in terms of things like keyword
research. Now,
if you've not been to this channel before then welcome my name's Paul Marles,
and I do videos on how to make it, keep it and grow it.
And that's your money I'm talking about. If you do like videos like that,
then please do go the thumbs up,
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Now recently did a video on how go about finding niches to publish on
Amazon. And I'll leave a link to that video in the description below.
This video is the next step on from that.
And that is evaluating the niche to determine whether it's worthwhile your time
pursuing further,
and whether there's any potential money to be made in that niche.
If you are new to this, if you're a beginner to this,
and you're wondering what a niche is, well,
it's just a specialized category or area of books on Amazon.
And examples of this would be coloring books, handwriting books, puzzle books,
accounting books, if you like. Now,
I'm going to be using two plugins that make life a lot easier for us when we're
doing our research on Amazon.
Those are DS Amazon Quick View and AMZ Suggestion
Expander.
And I'll show you how we use those as we go through the examples of niche
research in a moment. And what I suggest doing, if you are a beginner,
is maybe when you first doing this is just have a checklist of those five points
that I look through. And then when you are doing your own niche research,
you can just tick those off. Okay? So let's get straight into it. Now,
first of all, I'm just going to use a general example of coloring book for kids.
Now I am in the all category and not the books category that is important.
I have done a video on that, on my channel. Now, first thing we want to look at,
step one, are there sales being made in this particular niche?
And the way we determine that is to look at the best sellers ranks.
Now I ignore the sponsored listings here and I scroll down to the
first row of the organic listings.
And what I'm looking at is these numbers here, which is the best sellers ranks.
And you can see we've got the DS Amazon Quick View plug-in installed,
which gives us these bestsellers ranks at the bottom of our books,
which saves us having to go through and click on each book to find out what this
number is. Now what I'm looking for are, on the first page,
three or more books with bestsellers ranks of less than 300,000.
Because if that's the case,
it means there are sales or worthwhile sales being made
in this particular niche.
And so it's worthwhile exploring further by going on to the next steps.
Now you can see here on this first row, straight away,
we've got four books that have bestsellers ranks of less than
300,000. So straight away,
I know there's money or potential money to be made in this niche. Okay.
The next question I ask or step two is,
are there KDP books being sold in this particular niche?
And the way we do that is just to hover over the books again,
with that plugin that I've just mentioned installed,
it will give us these details here and we'd look at the publisher. Here it says,
Createspace independent publishing platform. That's a KDP book.
Go to this one here. It says independently published. That's a KDP book.
This one here on the hot books limited.
That's not a KDP book and we can scroll down and look further just to get
more ideas again, KDP, not KDP, KDP.
So you get the idea. So this fulfills my next criteria.
Yes, thereare KDP books being published here. Now,
normally it's usually a make or break on those first two points.
Is there money being made and are their KDP books so straight away it's yes.
On both of these. So this is a niche I would really want to go into.
But we don't stop there. What I want to do next is ask myself,
how easy is it going to be to create a book in this particular niche?
And what I first of all do is have a look at the cover designs.
Now these are very bright, attractive
professional looking covers. Now, if you're an illustrator, artist,
graphic designer, then these may be easy for you to create. If you're not,
you can create these with some practice and skill and learning,
or you can outsource it.
So it's going to maybe cost you an investment in terms of time and money.
If we have a look inside one of these coloring books,
this unicorn coloring book,
we can see there's images here that look original and professionally
drawn. Again,
the same applies you may need to spend time creating it or outsource it,
which is going to cost you money. So there's money to be made in this niche,
there's KDP books and the third criteria,
it is going to take time,
and maybe money in investment terms to create one of these books.
Next thing I look at is are there sponsored ads being run in this niche?
And usually these are on the first row. We can see here where it says sponsored.
These are all sponsored ads. And if we scroll down,
there's usually another row of potential ads, which are here.
All the ad spots are filled on this first page.
So if I'm thinking about running ads, if it's a competitive niche,
then I'm going to probably have to pay some money to compete with these
other books in order to get on that first page,
which is where I want to get my books if I'm going to be making sales.
That's not a deal breaker. It just gives me an idea about the niche.
And the next thing I look at is the search results. Now it says 60,000 here.
That's very high. So this is a very competitive niche.
So in order to go into this niche,
I'm going to have to do some further research.
I'm going to have to find what's called keywords or search terms that people are
putting into the Amazon search bar.
The way we can do this just quickly is by going to the area where we've typed
in our search term, coloring book for kids,
and we can see Amazon has given us further suggestions that other plugin,
I mentioned, AMZ Suggestion Expander has given all these other keywords.
So that's our five points of five steps. Sales are being made.
KDP books are being sold. It's gonna be tricky.
It's gonna take some investment to create sponsored ads.
It's gonna cost some money if we want to run that. And it's very competitive.
So if I want to go into this niche, I'm gonna have to do some further research.
And that's the keyword research.
Now I have done a video on how I do keyword research.
I'll leave a link to that in the description below. Here's another example,
dot grid journal. Let's go through the same steps. Number one,
are sales being made? Well, look at the first row.
We've got all these very low bestsellers ranks.
So straightaway criteria is met. Yes, there's sales being made.
Are there KDP books being sold? Well, if we have a look down,
there's none that jump out at me. There's these sort of journal type books,
but these are not KDP books. So yes, there's sales being made,
but it looks like customers who are searching for this particular type of book
are not actually buying KDP books.
They're buying these what I call sort of leather or fake leather bound,
Moleskine type styled notebooks. So on that basis,
I would probably reject this niche straight away. If you wanted to,
you could go and have a look at some alternative keywords,
put those into the search bar to see if there are KDP books being sold. Okay,
let's get onto some of the more smaller niches from my little black
book. And this will give you some ideas as well for niches. Okay.
RV log book. This has come off my list. Let's have a scroll down.
Ignore these sponsored ones for the moment. Okay.
Let's have a look at this first row, less than 300,000, 24,000. That's good.
And we've got this one here. RV maintenance log book at 68,000.
This one here is a camping log book. So there are sales being made. Step two,
are there KDP books being sold? This one's KDP, this one's KDP.
This one's KDP. This one is, this one is, this one is, so yes.
So this is a niche I would want to go into.
Sales being made and their KDP books for sale. Now,
are they going to be easy to create? Well,
the covers do have that sort of outdoorsy type look to them.
So they don't look that complicated,
but are going to require some sort of specific graphics to create these,
to give it that outdoorsy feel. Let's have a look at an interior. Okay?
Travel log, travel log. Wow. This is very simple. This is a nice,
easy interior.
So this isn't going to take a lot of investment in terms of time and money to
create.
There are sponsored ads being run so may need to invest in money if
I wanted to place ads in the future.
And if we have a look at the search results, it's 1000.
Now that's my cutoff point. Anything more than 1000 search results,
I usually say that's a bit competitive.
Anything 1000 or less is a figure that I like.
And I say that's less competitive and a lot easier to get your books ranked on
the first page of Amazon. So making money,
KDP books being sold, investment time, money, very little,
there's ads being run, so I may have to pay search results,
not very competitive. So this is a niche I would probably be go straight into.
So next book,
we're going to now run through this a bit quicker church membership record book.
So 157,000 143,000, 287,000
in terms of bestsellers ranks. Yes,
sales are being made, that's point one. Are these KDP books? Well, that is,
that is, that is, that is, that is. So yes,
people are buying KDP books.
Are they gonna be easy to create while these covers look very basic
and pretty plain, and they would be easy to create.
And I think you could create something a lot better. What about the interiors?
Well, it's just a basic log book interior. Again,
very easy to create. Sponsored ads?
There's only one sponsored ad here on the first row.
And the search results are 175, very low. Again, straight into this.
Wouldn't have to do any further keyword research. I like this particular niche,
a lot. Coin inventory log. Now,
let's have a look 309,000 seems to be the lowest on this first row.
These all seem quite high. And then we've got these here with rank not found.
So that's probably easy to get your book on the first page. However,
sales ,there's only one book ran 300,000 that's 309,000.
All the rest are quite high. Straight away.
I would probably reject this outright. There's not enough money to be made here.
Next book, payments record book.
This was off my list atout of my little black book. I'm going to scroll down.
Wow. Low bestsellers ranks. So people are buying books in this niche.
Are there any KDP books? That's not KDP. That one's KDP.
So I've got one there. Got another one,
but that's got a high bests sellers rank One here,
but that's not got any rank at all. So this is a bit like the dot grid journal.
What this is telling me is yes, there's sales being made here. Lots of sales,
but customers aren't looking for KDP style books. Again,
there's a particular style here that customers are wanting and they are not KDP
books. I would reject it. Okay. Here's a bonus one. Why not throw this one in.
Notary record book. Let's have a look here. Okay. This is looking very good.
Bestsellers ranked 13,000 oh, 10,000,
286,000.
This looks very good in terms of sales are being made. Are they KDP books?
Yes. Yes, yes. Oh, no sorry that one's not.
This one is, this one is, so those are selling well, are KDP books. So point,
it's making sales. Two they're KDP books. Are they easy to create?
Well, again, the covers look pretty bland, pretty plain, pretty normal.
So yes I could create one of these easily.
The interior is just gonna be a basic log book interior, again,
very easy to create. So point 3,
not going to cost much in terms of time and investment in money.
Are there sponsored ads? Yes.
There's a row there of four sponsored ads and those sponsored ads on the second
row are also taken up. So it might cost me money if I wanted to run ads.
What about search numbers? 1000. Okay. That's right on my cutoff. 1000.
So that's good. So yes,
this would be a niche I would go into probably wouldn't need to do any further
or much research in terms of keyword research,
other than finding other keywords that I could add into my listing in terms of
the title and subtitle. Again,
I go through that in my video on keyword research.
So there's some good examples of niches you may not have heard of,
if you want to know how to go about finding your niches,
those little money making gems, then watch this video next,
where I run through my process for finding niches. Thank you much for your time.
It's very much appreciated.
Don't forget to hit the subscribe button and until next time goodbye.