- By the end of this video you're gonna know
exactly how to create a Facebook event
from a smartphone, as well as
some best practices to keep in mind as you go.
All right?
Let's get into it!
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My name is Jerry Potter, and today
I'm gonna show you how easy it is
to schedule a Facebook event from your smartphone.
If you're looking to create the event
from your computer instead,
I've linked to a very popular tutorial
for that in the description of this video.
So I'm doing this on an iPhone,
but Android is very similar.
I'm gonna show you two apps you can do this in.
First of all, I'm in the regular Facebook app
and I came to my business page.
I'm gonna tap this more menu on the upper right,
then I'm gonna tap events, and now here
I can tap create event.
And that's where we'll start.
The other thing you can do is use
the Facebook Page Manager app,
and if you're not familiar, this one
is perfect for managing business pages
all in one place.
So in this app you can see right underneath
where it says watch video,
that's my call to action button,
I hit events, and then it goes right into create event.
You can see right at the top, your page's cover photo
will become the default image,
but of course I can tap this camera icon
on the right, choose an image from my camera roll.
By the way, your event photo is gonna be
1920 pixels by 1080 pixels,
so basically a wide-screen photo.
So anything you take with your phone
that's taken in landscape, should fit pretty well.
Now I want you to avoid the temptation
to put an image in with a bunch of text.
Facebook doesn't like images with more
than 20% text, so if you create
an image with a bunch of details on your image,
it's going to lose reach in the Facebook algorithm.
When you choose your title,
make sure to keep it as short as you can
and leave the most important part at the front.
So let's say you are having a brewers' night
at a restaurant.
You don't want to have the third annual
there at the beginning.
Just skip right to brewers night,
and then if you want to, in parentheses,
you could have third annual.
So since this is my page, let's go ahead
and put in Social Media Masterclass.
So right under host you're gonna tap that
to choose the date.
Facebook events do have a recurring event
or repeat event option, but it is available
only in the desktop, so you have to create that
on the computer if you wanna do that.
Since this is a business page,
they're assuming your location
is public, so just go in and search for where it is.
Sure, University of Washington.
That's where I'm teaching.
And then people will be able to click
on that in your event.
Then you can add details.
This is where your description about the event
is going to be.
When this comes up in someone's feed,
they're only gonna see one or two lines to start.
So again, similar to when we did the title,
don't waste a bunch of time
in the description on fluff.
In fact, I would write two quick lines
and assume those are the only two people will see,
then you can come back and give it more.
So put the most important part first
there in the description.
Below that you're gonna select a category,
'cause this may help you get more reach
by showing up in similar events.
So you can see there's quite a few choices there
and if nothing works, you can always say other.
Then you can select keywords, if it makes sense,
but unfortunately they have to be keywords
that already exist.
You can't just add your own keywords.
Now if you have tickets, you wanna tap
on the ticket URL and you can link to your ticket URL,
whether it's on your website or Ticketmaster
or Eventbrite, whatever it might be.
If your event has any co-hosts or sponsors
that you trust, you can tap co-hosts
and add them in here.
Just know that they'll have editing privileges
and be able to add the event the event to their calendars.
So again, make sure it's somebody that you trust.
And then this last option down here,
this is you deciding whether or not,
when somebody comes to the event,
then they post, if it shows up automatically,
or if you have to approve it before it goes up.
I usually start with it off,
and then if the event for some reason
becomes a problem, then maybe I'll add it back in.
And just like that, we're all set!
I hit create, and it's up.
And immediately on my business page
it shows up as a post here.
From here I can share it, share it to my personal page
or private message it to people.
I can also decide if I wanna put
some money behind it.
Then I would hit promote event
and then I could go ahead and boost it.
All right, once you've created your event,
you need to get people to it, right?
I'm linking to a video on your screen right now
how to dominate Facebook events.
10 tips that are super, super helpful
and easy to do.
If you don't see it on your device
on this screen, you can get the description
in the link of this video as well.
Questions, comments?
Let me know in the comments section.
Otherwise, thank you so much for supporting
Five Minute Social Media!
You're not only supporting me
but also my two tiny superheroes at home.