- My friends are gonna have so many questions after this,
and I'm so okay with it. - As you can see,
I'm drawing the infinity sign, 'cause beauty lives on forever.
♪ (industrial music) ♪
- (FBE) So today, we're gonna be showing you a few examples
of a recent viral makeup trend. - Ooh. I like makeup.
- Is it that squiggly shit?
Is it? See, it sucks that I even know about it. (laughs)
- Wavy brows! - Wiggly eyebrows!
- (both) Yes! (laughs)
- My dad knows about them. - Yeah.
- Like, he walked in when I was doing my makeup,
he's like, "Ooh, are you doing wavy brows?"
I'm like, (laughs) "No, I'm not."
- (FBE) All right, here is the first one.
- (laughs) Whoa. This is a trend?
- It's a look. It's cool.
- "New brow trend. When you're tired of being basic.
Somebody dare me to go out like this."
This is something I would think you'd wear in Halloween.
- At a certain point, it looks pretty.
It does, but as a costume.
- I have seen one. I didn't know it was a trend.
I thought it was just someone being funny on Twitter.
- This was the first one I saw.
And at first I thought it was a joke,
and then I saw other people started doing it as a trend,
and I was like, "This is disgusting."
- (FBE) Well, this was posted by beauty blogger promisetamang,
who said that she posted the photo to try something new,
something fun with her makeup. - Oh, she's the first one to do it?
(disbelievingly) No. Wow.
- (FBE) Well, the photo blew up, causing many people
to also post photos with themselves
using what is being called a lot of things,
but mainly squiggle eyebrows. - At least it has a catchy name.
- This is actually cool. The more I look at it,
the more artistic it looks to me. - (FBE) And here are some others.
- I mean, the artwork is impressive, but if you're doing that
thinking it's some trendy--
like you're gonna look hot or attractive, eh.
- It just looks like you accidentally messed up,
like you were doing it in the car,
and it was like you went over a really big speed bump.
Not how it's supposed to look. - It's artistic.
That's why I cannot judge it and hate on it,
'cause it's artistic. It's pretty.
- Wow! People are getting so creative with the makeup.
- When trends like this hit, I don't want it to hit
in, like, tiny-- only a couple people do it.
I want everyone to do it,
and anyone that's not in on the trend,
they just go outside, and they just see everyone with squiggly eyebrows.
- Whoa. This girl did it all over. I see a squiggly contour.
I see a squiggly eyeliner. - (FBE) You know makeup well.
- Dude, I've done a lot of makeup challenges, you know.
I'm good with this. I had to go to Sephora,
buy stuff for my sister. Dude, I'm out here.
- It's more looking like a piece of art.
If you print that and put it on a frame,
I would put that in my room.
- I've seen the eyeliner done like that before,
but that is so cool with the bronzer and the highlighter and stuff.
- Clever. Woo. - The lips are really cool, too.
- Especially with makeup, because I know I do it,
like, we express our creativity in different ways.
It's like an art, but you're the canvas.
- This one's just weird. That looks like a sad clown.
- It's symmetric. It's pretty-- it's impressive.
Like, I can't align my beard.
- He's slaying, but I don't know if I like it on the lipstick.
- "Oh, y'all wanted a wave, ay?"
Dude, this guy got a-- this guy is clean!
- Everyone's hopping on this trend. Anyone who knows how to do makeup
sees it and they're like, "I think I can-- Can I do that too?"
- Whoa! All right, this person did their lips insane.
And the eyebrows on fleek.
- Beautiful! - Looks great.
I know. - His lips are so cool.
- His eyebrows look like water ripples.
- I don't know what it is about the lips.
It looks like he's been kissed by some type of sea creature.
- It's something new.
There's always something in every single month
that somebody always does. But I don't look at new ways
to figure out how to screw up my eyebrows,
'cause I get mad when I can't do my eyebrows.
- God, these just get worse. I don't get it.
- The new move is squiggly everything.
The face, the eyebrows, the lips.
- That looks like a play off the Joker?
- It's almost like Joker-esque makeup,
where he's going all the way up. These are going ham.
- This is how the internet is, you know, like, it takes one person
to do something and then everybody else is gonna follow.
- Oh my god. Are you kidding me? - Wow! This one is creative.
She looks like an alien.
- Kind of looks like an Avatar.
- She's trying to hit all her trends where she's like
just bedazzle-faced, squiggly eyebrows.
- I felt like it wasn't a more serious makeup look,
but an artsy type.
- I actually (chuckles) like this one the most
out of all of them, because it's so off-the-wall
that it looks cool. - That's kind of cool,
'cause you're not really focused on her eyebrows.
You're focused on the shade of how she turns from blue to pink.
- (laughs) "Squidward squiggle brows.
Probably the best thing I've done." Honestly, that's great.
- Just because I love Spongebob, I'll let that one slide.
- Now that is art.
- I swear to god I was thinking of Squidward
for some reason, 'cause he has those squiggly tentacles
and that's what-- perfect, bravo. I like this one.
- This is talent, but also humor at the same time, and it's great.
- Looks like every piece of him-- oh, even his chain! Hell yeah.
Squiggle game for life. - I like the jokes,
how they turn it into something else.
I like that. - I see what you guys are doing.
You guys are going from the legit makeup things
to slowly letting the internet do its beautiful job.
- (both laughing)
- That's my squiggle brow right there.
- Super natural. You can tell. - I think it looks good on him.
I think he can pull it off.
- They should just do a SnapChat filter at this point.
None of us have to wear makeup if we're in our house by ourselves.
We just put a SnapChat filter, and it looks like we have makeup.
- He's on the wave. I feel it. I feel it. Innovative.
It got big, I think, just because it's so normal
to just see, oh, having the perfect makeup or whatever.
This is something fun and new. No one's done it.
- (FBE) Before we talk about the trend,
there is something that we want you to try yourself.
- You're gonna make me squiggle my eyebrows, aren't you?
- (FBE) Gonna bring you over some makeup.
- (both gasp) Yes! - Oh my gosh!
- (laughs) Yes! I'm so excited!
- I've never tried makeup before.
- My friends are gonna have so many questions after this,
and I'm so okay with it. - Do I have to?
- (FBE) (chuckles) Not if you don't want to.
- (laughs) No! My eyebrows look good today!
- My eyebrows are so big.
I don't have anywhere to go down, I don't think.
I'm just gonna be on my eye.
- I have no idea what I'm doing right now.
- How far does this go? I don't even know.
I'll make it connect to my hairline maybe?
- As you can see, I'm drawing the infinity sign
'cause beauty lives on forever.
- Props to the people that do this. - Ooh, this looks
real sperm-like right here. (chuckles)
- I'm gonna go to dinner tonight with my friends and I'm just
not gonna take this off. - Now what I really
wanna focus on is the beard, though. Let's get the squiggly-- oh, shit.
- I feel like symmetrically, I got an A.
- Vogue.
- I think I look pretty. Pretty damn [bleep] fly.
- I'm not a fan of it.
And look, I feel like I'm kind of pulling it off.
- As you guys can see, I've connected the eyebrows
with the beard to show continuity. (chuckles)
- If you compare them, I really prefer
this one over this one. (laughs)
But, I mean, it's a way to express creativity.
- (FBE) So while many online were quick to dismiss this trend,
some say they view doing makeup more as a form of artistic expression
even if you don't necessarily wear it when you go out.
What do you think about the idea of using makeup that way,
not as an actual look to go out in public?
- I mean, I wouldn't really say your face is a canvas, you know?
There's a difference between a painting and your face.
- That totally changes the whole makeup industry.
Even scrolling through social media,
people paint their faces, they put jewels on them,
so it doesn't even look just a face of makeup to go out.
It looks like their face is a canvas.
- It's kind of cool to see how-- the different ways how people
get artistic with, you know, all the different kinds of makeup.
A lot of people think, "Oh, makeup's just for girls."
But, I mean, guys can do it, too.
If you have that artistic ability, why not?
If I were to do this, I feel like I'd do it, you know,
as a way to express my creativity.
Not necessarily to wear them in public,
Because, you know, it's not that I want to be seen as like,
oh, she does crazy makeup. It's just that I do it for myself,
kind of to see how creative I can get.
I love to paint, and I love to do makeup,
and it's like they're basically the same thing,
except I like makeup more, because it's, like,
you can do it on yourself. You become basically a masterpiece.
- (FBE) So finally, while many started watching beauty videos
to get tips on how to do their own makeup,
these creators have evolved well beyond just that.
What do you think about how for many,
beauty vlogging started as primarily tutorials, but has now expanded
to include all different types of content,
and started a whole new vertical for online content.
- I think that's amazing. At first, all the makeup tutorials
were literally just looks to go out, but now makeup tutorials
are, like, how to look like the blue alien from Avatar.
- It's really cool. I mean, a lot of things evolve.
It's the natural evolution of another genre on YouTube.
In this case, it's makeup.
- It's just a good way to show everybody else
that makeup isn't only, you know, because I want so-and-so
to think I'm prettier. I want to look pretty.
It's like, no. I want to be creative.
I want to express myself.
And, you know, other people are bringing light to that
and showing that it's not just this,
like, I can do kind of what I wanna do with makeup.
- Very interesting to see the way it
completely progressed as just a thing.
I think YouTube itself helped with that,
because it was like, oh, what? We've seen your day routine,
your day look, now let's see
if you can do it with a fidget spinner,
or let's see the craziest thing you can do,
or the craziest makeup tutorial. So I kind of feel like YouTube
breeds creativity and craziness.
If you like doing it, expressing yourself,
then [bleep] everyone else. Go wear squiggle eyebrows!
- Thanks for watching this episode of College Kids React.
- New videos come out almost every day,
so make sure you subscribe. - Let us know in the comments
what viral channel we should react to next.
- (both) Bye!
- Hey, guys. Kyle here. Thank you so much
for watching this episode of College Kids React.
We hope you enjoyed it. And so you know, it's really hard
to write squiggle on your forehead with a mirror.
It came out backwards, I think, but-- yeah, it came out backwards.