(calm music)
- Hey guys what's up, this is Seth from retipster.com
and I wanted to share something with you
that I thought was really really profoundly helpful.
So, I was taking this course a little while ago on Airbnb,
like how to run and manage your own
if you have a property where you're trying to
make money from it as a short term rental.
And this course covered all kinds of information
but one of the things that really stuck out to me
that I thought they did a great job on was
the importance of really good
photography for an Airbnb listing.
And by the way, I think this actually
applies just as much to like, a rental property
or even a house you're trying to sell.
So, a lot of this stuff works for pretty much
any type of residential or real estate listing.
But what I really liked about this was
they didn't just explain it but then actually had like,
actual examples of what great photography looks like
and precisely why it's important to get these
certain kinds of angles with certain things in the picture,
and also just how to stage your Airbnb listing
the right way in the first place.
So, all these things contribute to a listing
that is like, almost irresistible if you do it all right.
I actually reached out to them and said,
hey, like, would you mind if I took
that segment of your course and just packaged it
and put it on my blog and YouTube channel
so that people could just like,
learn that one little bit of it?
And they were gracious enough to say yes.
And that's what I'm about to show you
right here in this video, and beneath this video on YouTube
and on the blog, I'm gonna have an affiliate link
to their course in case you wanna learn
more about this stuff.
I will say, it is for the self managing type.
So, if you want to like, invest in properties
and have somebody else manage it,
a lot of it probably won't be as relevant to you,
but if you do wanna manage it yourself
there's tons of awesome information in there
so be sure to check that out too, but without further ado,
let's jump into the content and hope you find it helpful.
- [Instructor] So the next thing
that we're gonna do is professional photography.
So, once your unit is all deep clean is done,
you've got it staged and I'm gonna talk
more about exactly what the cleaning is as well,
if you want guidelines around that,
but really it's just about getting it
really nicely clean, prepared for the first guest,
ready for the photographer, staged up really really nicely.
You want it to look at its absolute best.
Now, we're gonna have professional photographers come in.
So, we're gonna set the standard and showcase the property.
So, again, you wanna understand the outcome,
same as before, and get the whole picture.
Don't just highlight the rooms.
You don't just wanna photograph rooms,
you really wanna show the space as a whole,
you wanna show little individual things,
you wanna really show the coziness of it,
and so I'll show you I've actually got some
swipe files of different properties that
our photographers have photographed
to show you exactly what I mean by this,
and then we've got the checklist as well.
So, let's go through those two as well again.
So, the property photography checklist
is really gonna be used to ensure that the new,
that your listing is properly photographed
with the correct shots, the proper lighting,
and the right photography style,
so everything's really important.
So, again, just go through here
and you can actually give this to your photographer.
We give it to our photographer,
it gives him a really good idea, they love it,
it just gives them a really clear picture
so they know exactly how to deliver what you're looking for.
You know, staging has been completed and double checked.
You wanna use a mixture of soft and hard focus shots.
So, what this means is that you're gonna wanna have some
that are just focused on one item
and so it's probably best that I actually pull up
the photography swipe file as well
just to show you what I'm talking about.
So, what I mean by that is that if we look at
some of the detailed shots like this one, right?
So, on this one you can see a nice hard focus.
You can see a, you know, it's nicely zoomed in
and then you can see, often times,
so this is another really nice one, it's an artsier shot.
Again, we'll talk a little bit more
about these kinda mood setting shots
as well are really really important.
And you wanna use the right focus,
you don't wanna have things that are
too too artsy and kinda, you know,
if you have a blurred background
it's basically a soft focus, and you
don't wanna have that for too many pictures
because then, again, it doesn't really show the space,
it doesn't, it just doesn't look quite as nice and inviting.
So, they should be warm, cozy, and well lit.
So again, if we look here, you know, nice and warm and cozy.
You can see a nice fall day and you can see
a nice place to lie down, right?
So, it's nice and inviting.
So, we've got some nice, you know,
some nice tungsten lighting as opposed to
just having some white lights or
photography lighting and that kinda thing.
Nice and warm and inviting in here.
So again, just some nice shots there.
And then a mixture of both, of shots
to both show the space and set the mood.
So, really important here.
So, this is a shot that shows the space, right?
So, these are some more shots that
show the space really nicely.
And then we also wanna have some shots
that are gonna set the mood really nicely.
So, for example, if we get to this one, right?
Now, this one and I believe some of the ones, yeah,
below it are gonna set the mood.
So, this is a really nice way for someone to
just be able to envision themselves.
And, you know, if you had to, just had like,
let's say, just this photo of the outdoor space,
oh cool, there's an outdoor space.
But here, you just look at and you go, wow,
oh man it's gonna be so nice to just
sit out here in the fall and just, you know,
like look at the leaves and watch my breakfast
and sip my coffee in the morning, right?
Really sets the mood for them to actually,
the guest to want to be there and
envision themselves using the space
as opposed to just showing the space itself.
Again, a nice mood setting shot, nice and cozy,
they can picture themselves kinda bundled up there.
That's some nice, really nice mood setting shots
so you can see, you know, what it'd be like
to just sit there and dine and have their meal,
you know, all those more detailed shots that
a lot of people kinda overlook.
And you're not gonna include necessarily all of these
in you listing, you're gonna pick out the best ones,
but you wanna have a good mixture of both, right?
You wanna have some that showcase the space
and then you want some that, this doesn't
showcase the space at all, but it shows
that there's a breakfast bar people eat at.
You know, this one's another one of my
favorite listings honestly.
Just some of the photography for the outdoor space
was really beautifully done, and so
you can see our photographer did a great job back here
of just really, you know, setting the mood.
People can envision themselves sitting back here,
you know, just hanging out enjoying some candlelight,
enjoying the summer, enjoying the backyard,
and then this nice beautiful living room,
really cool rooms, just does a
really good job of showcasing everything
and then there's some great mood setting shots as well
that you'll see in here that just show, again,
the cozy bedroom, nice and inviting,
with the pillows there, just did a really great job.
Alright, so you understand what I mean,
I hope, about the mixture of both
to show the space and to set the mood.
You wanna have a minimum of two staged shots for the listing
so, the newspaper, the laptop, the food, that kinda stuff.
A minimum of at least 25 total shots
and all photos should be in landscape.
You wanna minimize the number, or completely eliminate
the number of photos in portrait mode.
So, landscape is the photos that are horizontal
versus portrait being the ones that are vertical.
Not so many vertical, you wanna have
the ones that are horizontal.
The lighting, all photos should have
great natural lighting wherever applicable.
So again, do this during the daytime.
Golden hour is a great time so,
right at sunset, right around sunset,
a little bit before sunset, make sure
that your photographer is not starting at sunset
because then by the time they finish
it's likely gonna be too dark.
So, during daylight hours, you know,
professional lighting used for any low light areas.
So, you wanna turn the lights on,
use professional lighting, don't just leave it dark,
the last thing that you want is some dark photos.
Showcase the features of the space as well,
not just the space itself.
So, you know, again, you've got,
you know, nice, a really nice kitchen,
or really nice living room, whatever it is,
showcase the features of that space.
You know, showcase the, you know, guidebook
if you've got one put together, whatever it is, right?
You know what I mean by showcasing the features
and setting some mood, we already talked about that.
Key features are showcased, you know, pillows, bedding,
towels, couches, just the comfy stuff, right?
You want some photos of the front of the house
and all the porches and patios and balconies if applicable,
and also some photos of the neighborhood
if it's in a picturesque area.
So, if we take a look here, I'll show you, we've got
up here if we scroll up, so this one,
it's in a beautiful area, obviously
I showed you all the outdoor shots,
but one of the nice things too,
is our photographer got a great shot of the actual place
just, you know, out front of it,
and just the outdoor and the front doorway.
That's a really nice thing to have
because, again, it just, it's a way
for you to just kinda guide someone into the space
and almost have a bit of a virtual tour for them
and they can see that they're in a nice area,
it's nice and homey, it feels very summery,
and they can kinda envision themselves
outdoors as well which is really nice.
You wanna have, in the bathroom,
you know, photos of the space,
closeups of the towels and different
pictures you might have in there.
In the bedrooms, multiple shots
to showcase the space as well as closeups
of the beddings and pillows to make it nice and inviting.
The living room, same thing, photos of the couch
as both a couch and set up as a bed if applicable.
So, if you have a couch, neither one of those did,
but if you have a couch that folds down to a bed
you wanna have it photographed as a couch
and then have it all set up like that,
take all the photos of the space you need
and then also fold it down to a bed,
set it up wit all the bedding,
the pillows, the throw blankets,
the throw pillows, everything,
make it really nice and then have the photographer,
you can have the photographer do that,
and then have the photographer
rephotograph the space with it
set up as a bed and highlight the bed
as if it were a bedroom, same way, right?
Multiple shots of the room to showcase the space,
and in the dining area you wanna have it set
with place settings, photos of appliances,
you know, things like a coffee maker,
a toaster oven, a microwave, those kinda things,
it's nice to have those photos
so you can show that they're in the space,
and then photos, multiple photos
of the room to showcase the space itself.
That's everything, it really goes through
everything in detail, again, it's a
really really great tool because, like I said,
this is one of the most high leverage things
that you can do for your listing,
is get really really great photos.
If you can get phenomenal photos, it's a small thing,
very easy to do, it makes a big difference.
So, both of the checklist for photography
and the swipe files are both included
in the resource section in the download section,
so make sure that you grab those and use them.
I highly recommend that you actually
give both of those to your photographer
for them to use so that they have a really really
clear understanding of what's required from them.
A picture is worth a thousand words,
and that could not be more true than on Airbnb.
It's the first thing that your listing gets showcased by,
it's the first thing that makes someone click your listing,
it's the thing that makes them stay,
it's the thing that makes them book,
it's the thing that makes them
justify the price, everything.
Really, it's one of highest converting
value points of your listing, so you wanna make sure
that this is not done to 90%, not done to 95%,
not even 99%, you really wanna go all out
and get 110% on this so take the time
to really find the right photographer,
give them all the guidance they need,
and get these photographs done exceptionally well.
- Well there you go guys, that was it.
I hope you found that really impactful.
I know I got a lot out of that.
I mean, I've always kinda understood
what good photography looks like,
but I thought that just did a really good job
of explaining very clearly how to get
these pictures and why they're so important.
So, hope you got a lot out of that.
Again, if you wanna learn more,
I'll have a link to their course beneath this video,
feel free to check it out and yeah,
wish you all the best in your real estate business.
See ya.