(upbeat piano music)
- Hi, it's your boy Pio.
We're here with Excess and BET
where we check out really cool shit.
Today, we in Pristine Jewelers.
I'm 'bout to upgrade my bling.
Come see.
Sup my brother? How're you? - What's going on?
My name is Avi, I'm one of the owners of Pristine Jewelers.
Pristine Jewelers have been around for the last four years.
Let me see this.
Man, you gotta take this off, this for babies.
You're a grown man, you gotta have something bigger.
You gotta have something iced--
- Okay you got a big one for me?
- Yeah I got something bigger for you.
- Okay, let's get it.
- We deal with people like Meek Mill, Fat Joe, Cardi B.
We did her engagement ring that Offset from Migos bought.
Then we did, also, the legendary Nas Queensbridge piece.
- Oh shit. - Can you handle this?
This weights more than you do.
- Let me see, let me see, let me see.
- [Avi] You sure? - Yeah, let me see.
- [Avi] This is all VS diamonds.
Yellow, white, and rose tri-color.
(Pio laughs)
- Shit.
- You okay?
- I'm okay, I'm okay.
Oh my god.
- Hold on, you gotta take this one off first.
This is Pristine diamonds right here.
This is Pristine jewelry, can't have this play play.
Where's the garbage?
- What you mean? - Throw it in the garbage.
I got a really nice watch for you, let me see your wrist.
Okay.
- I don't got nothing.
- Wow, you got a baby's wrist.
- I'm not baby wrist.
- [Avi] How about these?
- I need this, that one.
- This, can you pay for this? - Yeah, that one.
- Man, I told you, you see, you don't listen to me.
Look how big it is, look, look how big it is.
- Put it right here.
- Put it right there? - Yeah.
- How about we put a couple?
- How much is for this?
- This is 150,000.
The watch has over 3,000 stones.
One person sets each diamonds one by one by one by one.
Can you afford 150,000?
- Yeah. - Are you sure?
- I got a lot of money, what you mean?
I got a lot of money, I'm rich.
- This was sold to DJ Khaled.
- Biggest jeweler in the game, Pristine,
is where I buy all my jewelry.
- And this was sold to DJ Khaled.
- You know I don't know how to say jewelry right
so y'all can make fun of that all you want.
- And actually, this was sold to DJ Khaled.
DJ Khaled also bought the same one for Jay Z.
- Feels great man, you know we came
to buy some more gifts for the team.
- He bought a watch for Drake.
- More watches for the team, I got a big team.
- And he bought a watch for Asahd.
- For the little guy?
- For the little one, yeah, he got more bling bling than you
and he's only a year and a half years old.
- That's good, that's fine.
How long do you think for something like this?
- To make this?
I can do a piece in 24 hours but in order for it
to come out right with quality the Pristine way,
a week's time is the best way of
doing it for it to come out right.
- Okay.
- If you want a cheapy choppy job,
we do it for you in 24 hours.
You want a cheapy choppy job?
- No, no, I want expensive, no cheapy.
- You want an expensive job? - Yeah.
- Then you wait one week.
- Okay. - Okay.
- Never cheapy.
- Never choppy.
- No never choppy.
- I like that.
- What's the most expensive piece you've made?
- What the most expensive piece I ever made?
- Yeah.
- We did a royal crown for one of
the princesses from Saudi Arabia.
They got diamonds going all the way around
and then the tiara, it's called the tiara,
becomes a necklace with diamonds.
The crown cost $7.5 million dollars
it took about a year and a half to make.
- Pristine Jewelers, Avi right here.
All this stuff right here, I bought for my nephew.
- We do a lot of Floyd Mayweather's stuff.
I actually got one of his rings
that he has to pick up here if you wanna see it.
This is a 65 karat yellow and this is a 30 karat round.
It's about finding the perfect stone
and Floyd Mayweather is one of those kind of guys
where he wants the best and the best
of the best so these two are his rings.
The rings actually took me about a month to make
but it took me about a year to find each stone.
- Let me see.
Not here, not here.
It's here, what's up?
So I have one question for you.
How much is it for this, for the two?
How much is it?
- You sure? - Yeah, just one question.
- Can I see the black card?
- Don't worry about it.
Tell me, how much is this?
- This one is $3.5 million and this is $2.5 million.
(upbeat music)