Today's video is all about how to create content for your YouTube channel. If you're just starting
out on your YouTube channel or maybe you're having a creative block around your videos.
This video is going to help you get your content rolling.
My name is Marley Jaxx, CEO of Jaxx productions and I've helped thousands of entrepreneurs just like you.
Be able to create their YouTube channel to generate passive income. First of all,
I'm going to show you my favorite ways to come up with content ideas and never run out of them no matter
your industry or niche. Then we're going to get into equipment. I'm going to share with you what
filming equipment you need and what you can leave out of your filming routine. Then I'm going to
share with you my preparation checklist before I film any video. Let's first start with my favorite
ways to come up with content ideas and never run out of them. I swear, there is content everywhere if
you know the right places to look. The first one is to come up with content pillars that you speak to.
What I recommend is having five categories that you can speak to whether it's speaking about your
topic of expertise, talking about your business, maybe sharing some stuff about your family.
When you can come up with five different categories. That's when you know exactly
what you can talk to your audience about and to stay consistent with your messaging
by sticking to those five content ideas. So maybe, your content categories are something like your
business, your family, maybe you have a photography hobby that you want to share, maybe you're a cook
and you want to share food and that's another content category you have, and lastly maybe another
content category is books. Do you love books? What are maybe some quotes that you can share?
Your favorite books things you've learned from them. So if you stick to those categories that's going to
make sure that you never run out of ideas. Because even if you take one of those categories let's say
books for example. I shared how you can create many categories as a subcategory beneath that.
Your favorite books, what you've learned, maybe are you writing a book, your favorite quotes.
The sky's the limit. The second way to come up with content ideas and never run out of them
is to do competitor research. Now, this can be other people in your space. They can be people in niches
that are close or similar to yours or people who are direct competitors. Now, I'm never telling you
to copy what they're doing, that's that's never a good idea, plagiarism bad don't do it. But when you
can take inspiration from what other people are doing. maybe see what's working, see what topics
they're speaking about, and share your perspective on it, that's going to be a great idea because
there is content everywhere. You can look at what's trending on YouTube, what people are talking about
in pop culture or in something that's happening in the news. If maybe you have a take on it or can
share your story related to it and then lastly, with this one you are never going to run out of
ideas and it's by doing keyword research. You're going to determine what questions your audience
might have and you can do this by even considering the frequently asked questions you get. Do you have
a Facebook group where people are asking questions? What are the questions that your customers or
your clients are asking all the time? I would actually, recommend creating a google spreadsheet
or a google doc where you just keep track of these questions. Anytime you get a question
you can put into this inventory and next time you need to film content you just go to that list
and you create content based on the questions. This works because we already know that your audience
is searching for answers on this topic. Now, the next piece to know is exactly how are they typing
that into a search engine. The most important thing to know is that YouTube is not just a social media
platform it is a search engine. So if you can title your videos based on how people are searching for
them then those videos have the opportunity to rank in the top spots and be discoverable for
years to come. On my YouTube channel, you might see that there are videos that I made years ago.
Back in 2016 when I first started my channel that are still getting thousands of views every single day.
Whether I'm working that day or not and I've never run ads to them. These are videos that I made once
but because I titled them the way that people are searching for this content. They're ranking in some
of the top spots that when people are searching for it, they're still finding those videos and
finding value. So now that I've shared those. Are you using any of these methods right now?
Let me know in the comments, or if there's any method that you're using that I haven't thought of,
I'd love for you to share that too. Now, when creating content for your YouTube channel the next most
common question I get is, "Marley what camera should I use?", and you might be surprised by my answer.
Because it's very simple, the one you have. When I first started my YouTube channel you might
think this is a little bit funny. I propped up my iPhone on a chair on a stack of books, I didn't
have a tripod at the time even though they're a fairly low investment. I stacked it up and I
used a lamp with no lampshade for lighting or I'd put it in front of a window for natural lighting,
and I couldn't even get my stack of books high enough. So I would also kind of squat down to be in
the view and that was all it took. You can go back to the beginning of my YouTube channel and that's
how I did those videos. So keep it simple. You can bootstrap your way to growing your business.
I would only recommend investing in more expensive equipment when you're at the level to be able to invest.
When you know that you're getting a return from these videos. Even when I did decide to invest
more into my filming equipment. I got a camera it was a sony 5000, I think at the time I spent $400 on it.
I got a ring light from amazon, I think it was like $50 and I kept it pretty minimal.
Now, for your editing software once you film those videos. I recommend using things like iMovie it's free
if you have an Apple computer. If you're using windows there's a free software, windows movie maker.
If you want to invest a little bit more to have more functionality with your editing,
I'd recommend something like filmora. You can do your research to see what other
kind of editing softwares or equipment that that you'd like to use. But I just say keep it simple.
Now, there's three important things I have on a checklist before I even start filming that,
I'm going to share with you. Make sure that you have these in line before you start filming.
Because when I first started my YouTube channel I would just turn on the camera
and ramble and I had no idea where it was leading and then editing was a nightmare because I didn't
have a format, and I also didn't have these two pieces that were gonna make sure that I monetized
these videos. We're not just creating content for the sake of content here, so listen up. The first
thing you need prepared before you even turn on that camera is the outline of what you're gonna
speak about. Typically, you're going to start this video by introducing yourself, introducing
the topic, maybe you bullet point about three different steps of this topic of your expertise.
Then you're going to close out the video and give them a this is the second part of your checklist,
a call to action. Having the script is going to make sure that you're not fumbling, rambling all
over the place. That you're following a specific structure leaning towards the call to action
which is the next step that you want your audience to take. Every video should give your audience the
next piece of value that they can consume and how they can grow that relationship with you.
So at the end of every video maybe you give them a call to action and recommend another video.
Maybe you ask them to follow you on another social media platform or you give them a freebie, a lead magnet.
Where you can say, "Click the link below to also access", and maybe you give them an eBook or a checklist
or a video training. And the third thing on your checklist to keep in mind is that you want
to make your videos about 8 to 12 minutes. YouTube likes length. So when you have length on your
YouTube video where you're providing value, you're giving them the very specific steps outlined to
give them the value that they came here for. That's what's going to help your YouTube channel grow.
If you want to learn more about how to create content that converts that leads into more cash
flow for your business. I've created the next step for you it's a training that I've made called,
how to create six months of cash flowing content in three days without publishing your face off for
months with zero sales. So, click the link below and you can get access to that today for free.