- The manager at the bar texted me,
"Are you gonna come in and get trained or what?"
I thought to myself, "Wow, they actually want me there."
I was 22 years old and working full-time
for a corporate litigation firm.
It was exactly what I wanted to be doing.
It was exactly what I hoped I would be doing
but money was tight
and I just needed to be creative about making more.
They offered it to me and said,
"Hey, you know, no problem.
When can you come in and start?"
I told them I'd come in next week
and I could have come in that next week, but I didn't.
I'm sure there was a little bit of fear involved, right?
Like trying a new job
I had never had to do up to that point,
and honestly I have to say,
even though I've had no serving experience,
never showed up for this position,
I think so highly of people that are in the service industry
because it is a lot of hard work
and I think everyone in hospitality
deserves a ton of credit.
So without having any experience at all,
please remember to tip your bartender.
(liquid glugging) (glasses clinking)
Definitely some fear in that world,
but more than anything,
I was having a conversation in my head
that just could not make sense of it all.
I had a job, I had an hourly rate.
I made that rate as long as I put in my hours
and that was how I made money from one source.
But I just kept thinking,
"This can't be how people really make money."
I'm only 22.
I've had no financial education whatsoever,
because quite frankly,
we don't do a good enough job of educating our children
about finances at all.
I just kept thinking there has to be another way.
When you work for money on the hour,
there's going to be a cap on it no matter what.
We all have the same amount of hours in the day.
Now back in 2007,
you know full well that things
are not like how they are today.
We have an insane number of options available to us
when it comes to working and making money
and not to mention the fact
that you can also learn a lot more
about your own personal financial planning
just by simply opening a social media app.
It's insane.
If you want the way you earn money to change,
you first need to have a fundamental shift in your mindset
about what it means to earn it.
So today I'm partnering with our friends at Uscreen
so you can begin that mental shift
and become limitless in what you decide to charge
with three tips of how you can begin that process right now.
Now the reason I talk about going limitless
is because of one very simple thing.
Let's say you're going from a job to starting a business,
for example, because you only know who you are,
the experience you've had, what you've done,
and the things you've been educated on up to this point,
going to have a tendency to bring a lot
of the same mentalities into wherever you go next.
This is so normal.
It's something that we all do.
We're just doing the best we can with what we know
but it is extremely limiting and it's gonna hold you back.
I'm gonna make this easy for you right now.
If you want time freedom,
be the first to stop measuring your value in terms of time.
I know, I know.
Calendar blocking queen.
I get it.
I'm sure this is throwing you for a loop.
And while I respect the clock
in all that it has to offer me,
I still keep something very important in mind
and that is Parkinson's law.
Parkinson's law is the old adage that work expands
to fill the amount of time that it has been given.
If you give yourself six months
to write a dissertation,
you're probably going to take up all of that time
and still be a little stressed
and rushing to finish it at the end.
If you give yourself two weeks to plan
and create a presentation,
you're probably going to be wrapping it up
around 14 days later.
If you give yourself four hours to clean the kitchen,
yeah, you guessed it.
So the time you get to complete something
is going to be 100% used or not be enough.
For you to then go start a business
and start counting up all of the hours
that it'll probably take to do said service
so that you can offer it,
you are doing yourself a disservice.
Your clients are going to write a check
for you to do your best work
and what you need to price yourself at
is what it will take for you to deliver your best work.
This is what I call being benefit focused.
When we show up to work every day,
we wanna be benefit focused
around what we do and offer our best work possible.
So we have to have benefit-led value,
and these are three tips
for you to start thinking a little bit differently
about how you offer your work
so that it is worth more and has that benefit-led value.
Tip number one is to be a resource for someone
and then sell it to many.
You have a myriad of information inside of you.
All this stuff that you've been doing,
all the things you've learned,
all the books you've read,
all the work you've done,
all of those skills being fine tuned,
you have a calling within you if you simply listen for it.
How do you figure out your calling?
Well, what do people ask you for your opinion about?
What do people literally call you for?
What do you get complimented about that makes you go
that is so weird that they think that is special?
Like it's so easy, it's so natural to me.
Think of those people.
Think of those instances
and try to figure out what they have in common.
The people who are asking you these things
are gonna help you to start to understand
who your target market is.
Try to figure out some characteristics of them
and name them,
like give them an avatar name
so that you can think of that perfect person
that you can be a resource to.
Whoever they are, for me, it's Charlotte.
You need to make them your best friend.
Charlotte is my best friend
because I need to know what she's going through,
what she thinks about, how I can create resources for her,
how I can solve problems,
how I can start to crack the code
on helping her get to the benefit that she would have
by interacting with me or my business.
I'm gonna give you a couple of practical examples
for making this happen.
Let's say you have friends
who ask you for help and advice
when it comes to healthy food prep.
You could explain your process individually
to each of your friends, exactly what you do,
or what your advice would be
and what you would stay away from
and what's definitely a really, really good idea.
You could do that or you could take the request
for that information from you over and over
as the reminder and potential clues
of the calling that you have for what you should do.
So if you've been asked something
by a few different people,
let's say three or more times,
could you record a video
explaining to the best of your ability
how you would do it or your advice
around that particular inquiry
if you're only explaining it
to the best of your ability one time
but could deliver that information to someone lots of times,
different people all the time
so that they always get your top-notch
best work benefit-led answers and advice,
wouldn't that be amazing?
You could create a whole course around it.
You could continue to upload new ideas, new recipes.
You could create PDF shopping lists.
That's what gets me every time.
I hate having to shop for this stuff.
I just need to be told what to get at the store,
and then you could just make it readily available for people
and price it where you think it's fair.
And the next time somebody asks you, you say,
"Hey, actually I have that available for you right here
at the click of a button."
This is essentially what I've done
with GoodMorningGoodLife.TV.
It is my premium content membership site
where anything that I have that kind of goes
a lot more in depth than the stuff
that we can do here on YouTube or really anywhere else,
the stuff that digs down deep for people,
it is available for my members there.
And if you're wondering, no, I didn't hire a web designer
to create GoodMorningGoodLife.TV.
I needed something fast, easy,
and secure for my premium content,
something I could get set up quickly
and have it still look fabulous.
And that is why all of the premium content
that I have created has been housed in Uscreen
and I absolutely love it.
I'm so excited to announce
that I am actually a brand ambassador for Uscreen
which is why I highly recommend them to you as well.
And the reason why I'm teaming up with Uscreen
is 'cause I needed to showcase to you
how creators and experts are leveraging Uscreen
to diversify their revenue streams.
And this is really the thing
when it comes down to increasing your value
without being time restricted.
Uscreen customers can sell memberships,
live stream with a paywall,
and even create an interactive community
via their own white-labeled website and branded apps.
Creators and experts of all following sizes
can sell their videos online
with their own desired pricing models
with Uscreen's beautiful video on-demand websites,
and native apps for mobile and TV,
iOS, Android, Apple TV, Roku, Fire TV, and Android TV
without the need for specialized software engineers
or developer skills that would otherwise be necessary.
I went through quite a journey trying to decide
where made the most sense for me to keep my premium content
and here are some of the key reasons
why I decided Uscreen was best for me
and why I think it's something
that you should absolutely try as well.
You've probably noticed
that there's a lot of options out there
and you feel like you kind of need pieces and puzzle parts
to make your business whole,
but with Uscreen everything is in one place.
The video hosting, live streaming, built-in billing,
monetization, user analytics, marketing, community,
and soon I am going to have, I'm so excited,
my own mobile and TV app and you could have it too.
They literally have everything all in one place
in one portal for you to log into
and run a successful membership business.
Another reason I chose Uscreen
is because their landing pages
are extremely easy to build and fully customizable.
You can personalize this website
to match your existing brand
if you're still working on building it.
There are so many amazing options to choose from
and you're going to have an incredibly memorable experience
for your audience when you're done.
You can customize your storefront as much
or as little as you want,
just pick a theme, upload logos,
change the colors, and you're good to go.
Literally days before our website was ready,
it was so awesome
and that's just because
we really, really, really, really made sure
everything was good.
You could probably do it in hours.
And this is the last thing I'll say for now
but there's a lot of other reasons why I chose Uscreen.
This is a big one.
You own your audience with Uscreen,
you have full control of your customer's data.
Any billing or additional information
that you have for your customers
is securely stored in Uscreen's database.
You can export it at any time
and if you're a Stripe user,
all of the billing information is hosted right there
in your own Stripe account.
If you really wanna change the game
for how you increase the value of your work,
then join me in creating a recurring membership model
and start sharing your calling with the world.
If you can think of one person
who's interested in what you wanna know,
there are probably so many more
and it's just about getting that information out there
and available for them
to dive into with your own little Netflix model.
There's a link in the description down below
so you can try Uscreen today
and be careful
'cause you just might have a business up and running
by the end of the day.
It's amazing.
Thank you so much to Uscreen
for sponsoring this episode of AmyTV.
My second tip for getting to a place
of having benefit-led value
when you price yourself is bridging the gap
between what your calling is and what you're known for.
Not everyone is gonna know you're calling, right?
You could probably recall a couple of those people
who tend to ask you those questions, and you think, wow,
like when some people know me in this way,
then they ask me more of those questions
and I'm interested in that and I'm going that way.
So how do we get more people to want to know that from me?
Because let's be honest,
there's only so many family and friends
that we can sell our resources to
although they are so supportive.
If we wanna sell to many,
we have to increase our access to many.
This is why you hear lots of people talking
about building a brand and why it is so, so important.
The association between your name as a leader in the space
or your business when it comes to the services
is what it means to truly build a brand
that moves the needle for your revenue model.
It is what makes you the go-to expert in your space.
So how do we get started?
Think back to those questions that people ask you.
Answer them.
It's that simple.
Most content marketing
and social media marketing is simply being generous
and sharing the advice and the questions
and the answers that you get in your field
that people should be thinking about
if they are someone that may become a customer of yours.
Marketing is just finding the creative ways
of sharing those details with people
so that they will become inquisitive with you in particular.
If you don't know what content to create,
that's okay, can be solved with two simple things.
First, actually growing a skill in something real.
And second, listening to your current and potential clients.
Lots of people try to figure out what content to create
without actually doing anything or talking to anyone
and this is the definition of content insanity.
You become an expert when you actually do the work
and you are going to have so much to talk about when you do,
you'll not be asking
what should I be making content about?
You won't know where to stop.
And this is what it means
to build a powerful brand association
to what you do really well.
My third tip for leading with benefit focus
and increasing the value of your work is to stay curious.
You've gotta stay curious
and you have to look for open doors.
It can be so easy to say like,
what I'm interested in isn't big enough,
it's too niche, not enough people care,
and this is a mindset trick
to get you to second guess yourself
and second guessing is gonna make this take a lot longer
and you will probably not succeed
because most people don't,
because most people second guess themselves.
You distract the mind from that conversation so easily
when you remain curious, read other people's stories,
increase your knowledge
about something you're interested in,
sharpen your skills a little bit deeper
when it comes to your trade
and don't forget one really, really important thing
about skills and sharpening them,
they're not all hard skills.
Most of us will never succeed
because we don't learn the soft skills.
Communicating with people,
understanding the flow of money
and how to manage it properly.
There are many skills we need to learn.
They should not be the reason we stop ourselves completely
and they should be the reason we remain curious.
Do the work.
You do it when you continue to learn.
When you decide I'm going to be a student of this
and life and everyone can teach me something,
let it be, take it in.
This is what will show you that your niche,
no matter how small it may seem
is something that you can shoot so big for.
This is what opens doors.
This is what leaves the interesting potential
available to happen.
If you are sure it has to happen a certain way
and you keep planning to the point
where you reject every potential possibility
that comes along that might make it more interesting
and take you down new twists and turns,
you are saying you know it all,
you are saying you're not curious
and you are not learning
and you're shutting off the universe
from offering more along the way.
Be open to more, be open to better,
because you don't know it all
and that's the only way that better comes your way.
Time is very important.
It needs to be managed appropriately.
Think about what you do with your time.
Instead of stressing
about how much your hourly rate is right now,
how are you optimizing for the time you have in your control
to go in the direction of benefit-led value
and increase the amount of money that your work is worth?
You have to be curious, you have to be interested,
and you have to want to show up and help people,
and when you do that,
you will increase the potential of your value
greater than you could ever compute.
That's all for today.
Thank you so much for tuning in.
I appreciate it.
As always, remember, subscribe for good vibes,
kiss the ones you love, and go after the life you want.
Cheers.
(upbeat music)