hi my name is Gary Eckstein from organicweb.com.au and I'm a Mailchimp pro partner please like this
video or subscribe to my channel I'd very much appreciate it there are a few very good reasons
never to buy an email list and send marketing to a list that you've purchased I'll go through a few
of their reasons but there are many now the first is of course legal most spam privacy laws around
the world say that you cannot send to people unless you have explicit permission to send from
that person to send email marketing to that person so you can't purchase an email uh list in that
regard because you haven't got explicit permission furthermore the various reputable email marketing
tools for example Mailchimp says in the terms of conditions you need to follow the rules that you
won't use purchased rented or third-party lists of email addresses Campaign Monitor
I bought rented 100 opt-in list from a reputable list broker
no you cannot send to them Constant Contact
you need to have affirmative consent to be able to send to someone and by purchasing
an email list you can't do that now just because an email list seller might say
the person's agreed and so on no that does not cut it um you have to be able to prove yourself
that you have permission to send to that person
but let me go one step further and explain what's going on with what's called a feedback loop
we know that when we send an email that spam filters look for certain things they look for
the words we use is there enough text they look for many things one of the things they look at is
that you as the sender do you or are you a reputable sender so all of our domains
have a reputation score and the score ranges it varies but between minus 10 and plus 10 so we all
start at zero with a new domain as time goes on as people open click if we're a good sender our score
goes up one two three as soon as people manually start marking our emails as spam we go down minus
one minus two minus three so for example if we're a minus three our domain reputation score
a spam filter will look and go okay the content looks okay the words are okay
but you know what this person has been marked too many times as a spammer
therefore just send it to spam don't allow it through
this is hugely important so just explain a little bit further sorry it's quite a complex
topic and I'm trying to simplify it as much as possible and
so again as I've mentioned each time someone opens an email each time it's clicked each time someone
marks it a spam and what I mean by that is it's got through the spam filter but the person has
manually then moved the message to junk or spam all those things are sent back to these central
repositories such as cisco telus all the various email systems send back data saying I received
this you know an email from this domain and it was marked as spam or whatever it aggregates
telus aggregates it creates a score and sends the reputation back to the various spam filters
and then the filters can look and say okay so I received a message from this domain its reputation
is whatever let it through or wait a second it's pretty bad reputation don't let it through so as
soon as you have an email list of course a lot of people are going to be marking you as a spammer
as soon as that happens your reputation goes down minus one minus two minus three and then none of
your emails even your legitimate into office emails will get through spam filters and it's
very hard to recover from that I'll demonstrate with my own domain name what I'm looking at
so let me just show you in telus now I'm obviously a very small company in in the big scheme of
things my email reputation and by the way you can go to telus intelligence and do this for your own
domain uh it's not showing an email reputation at the moment which is absolutely fine I'm a
very small sender it has a separate web reputation uh mine is favorable which is good so that's great
my email volume is obviously very small I'm on the big scheme of things a tiny sender
and very importantly I'm not added to any block lists so that's good what we look at as when we
look down here as we can see various ip addresses that send my email so we have a domain name
you know when we send an email we send through a provider I send my email marketing through
Mailchimp for example I send my let's call them normal emails through google
so where the my email gets through spam filters besides those various other things the words
used etc etc reputation is on my domain what is my reputation organicweb.com.au
sorry and what is the reputation of the server I'm sending from so it's really important to
use high quality centers and this is why Mailchimp is so popular for example they are
you know have very good reputation as google does for example very good reputation and using them is
is probably your safest bit well there are other very good providers as well outlook etc etc
so it relies on the reputation of our domain plus the server's domain that we're sending
from whether that's Mailchimp whether it's constant contacts whatever okay so if
we have a good reputation our provider has a bad reputation well our emails aren't getting through
spam filters and this is why often if you use a shared hosting provider and you use shared hosting
email it's really not a good idea because there might be any other any number of other emails
being sent that'll be getting marked to spam and it actually hurts your delivery rates too
this brings me to why Mailchimp for example care about the number of what they call abuse reports
this is the number of people that have marked you as a spammer Mailchimp allow have a tolerance of
0.1 so if more than 0.1 percent of the emails you send are marked as spam they usually get
you to agree to the terms and conditions again and they might ask you to take your business elsewhere
this is because they're trying to protect their or the reputation of their servers
because if you send spam your emails are marked to spam it hurts your domain plus it hurts the
server that you're sending from in this or in the case described Mailchimp so Mailchimp do not
want customers that are being marked as spams that are purchasing lists because
purchase lists because people haven't given permission they very often mark emails as spam
your reputation goes down and your provider's reputation goes down
so again very complex topic but but hopefully I've made a little bit more sense of it if you purchase
a list you you're probably breaching uh spam laws uh terms and conditions of reputable senders
furthermore you're hurting your own domain because the more times any time you you know your emails
you send more than 0.1 percent one out of a thousand of those emails if they manually
marked as spam by the recipient it hurts your domain score your domain reputation which means
that your future emails will automatically go to spam thanks for joining me please leave comments
if you have any questions about this in the comments subscribe to my channel I'm Gary from
organicweb.com.au