Looking to 2023, we think we can continue with a strong, strong past, and
our expectation is to go to a profit margin level in between 17 and 19
percent. And in terms of revenue and between 40
and 42 billion euros.
How much is that customization and the push into premium going to play as a
role going forward? Even more so, Porsche's playing in the
luxury segment and there we have a unique positioning comparing to others.
We are not a niche manufacturer. We are positioned in the luxury segment,
but being able also to benefit from volume aspects.
We do have in between our companies selling over 300000 units.
What is very important for us is offering very specialized cars to to our
customers and therefore we have a so-called Porsche exclusive manufacture
and a program where we can fulfill special wishes of our customers.
And at the end, a Porsche is driven, driven by dreams.
And our aim is to fulfill our customer's dreams.
And how much is that customization? How much does that contribute to profit
right now and how much it can improve? We provide in the future?
Yeah, I think there is there are still a lot of potential.
You can count with a double digit percentage of specification of our cars
and a part of our Road to 20 program is to
to increase our special offers and to make our Porsche exclusive
manufacturer and the special items even even bigger than it is today.
What concerns you on the demand side? Yeah, what is convincing for opposes a
product portfolio. And clearly we are we all are affected
from geopolitical crisis. But at the end, what drives customers is
having the right offers today. We are in a very high order intake
level. That's very positive.
But at the end, we have to fulfill it in order to use to reduce our waiting times
fall for the costs. But we will continue to do so, offering
very specified, specified cars for for our customers and fulfilling dreams.
Who are the new customers? How is the person who is buying a
Porsche changing over time? Our customers are getting younger and
younger. For example, in China, the average age
is far below 40 years and a NASDAQ effect.
We can we can mention a seller about female customers in China, for example.
The half of all customers are already female customers, and that's a trend we
are watching all around the world. And that's a big opportunity for for
Porsche having on the one hand side profit pools, which are increasing
around the world and new new customer groups.
And at the end, looking to the regions of the world besides of our strong
regions, North America, Europe and China, we have a very strong developing
region in South East Asia. And we see the ASEAN region as the
strongest growing economical region of the world and will be number three.
So built by 20, 20, 30. And then obviously a lot of coverage has
been made of Tesla cutting their prices. Is there is there a point at which
Pausch reaches its pricing sort of limits and will push ever have to cut
prices, do you think, in terms of prices?
We are in conditions because of our luxury positioning and the strength of
our brand. Our product offerings tour to have a
very high and pricing level and with more potential fall for the future.
But on the other side, for us, it's important to have continuity,
that there's a credibility in the brand. And what we won't do is to jump for
surprises up and down. We have a continuously development of
our pricing strategy. When we get a hybrid 9/11.
Yeah, we are working to bring a hybrid and 9/11.
It won't be a plug in hybrid. It will be a very sporty hybrid.
And we will have it in the market in the middle of the decade.
We are already testing this car and this fantastic tool combining the best of two
worlds of the electric world and the combustion engine world was a very tough
acceleration and then have the full potential of the boxer moto.
And so we think that fits perfectly to the 911 because it's coming from the
racetrack and that's our mindset. Bringing innovations from the racetrack
to the road. And therefore, the 1911 is the best
example coming in the future. It was a very sporty hybrid version.