Hello everybody and welcome back to my channel!
I'd like to acknowledge a huge mistake I did when I analyzed Jefree Star.
And it's that I didn't fully understand the scope of the situation.
Well, you can actually look at someone without much background or information and make a
good guess if they are telling the truth or not,
But it's important and much more fun that you get the whole picture first so, in case
you're interrogating someone you know all the facts beforehand.
And I was pitched Tati Westbrook's apology last month to make an analysis.
And of course It was important to know what was she apologizing for.
And... enter dramaGGEdon 2.0
A feud that has shaken the makeup industry, and you might think it's just drama between
grown ups that have nothing better to do than to point fingers,
But we're talking about an industry that it's bigger than global films and videogames combined,
so if four people with followings twice the size of Sweden's population start a defamation
war, then we should take notice.
Now, this channel is about body language but there are a lot of things that you should
be able to take into consideration when you are doing an analysis.
And that's a second mistake I made with Jeffrey Star: it should have been framed into the
general narrative of all that had happened since last year.
I will try to mend that error in this video, focusing on Tati Westbrook.
And let's strike a deal: if this video gets to 10 thousand likes, I'll do Shane Dawsons'
analysis too.
By the way, if you want to learn body language, you can download my free tips ebook right
in the description.
My name is Jesús Enrique Rosas, I'm the body language guy,
And I want you to uncover the secrets people try to hide from you.
Now, how did all this mess start?
Back in April 2019, James Charles attended Coachella, and he was immediately mobbed by
fans just like Superman on Mexican soil, so he didn’t feel safe.
He knew someone who could get him a VIP pass with Sugar Bear Hair’s security team.
In exchange for their services, Charles agreed to do an Instagram ad for Sugar Bear’s new
sleeping vitamin gummies.
And that sounds like gummy bears injected with 100% Bille Eilish drowsiness EXtract.
And this was an issue, because Sugar Bear Hair is a direct competitor of Halo Beauty,
which is Tati Westbrook's brand.
Up to that point, she had been the unnofficial mentor of Charles.
When he first moved to LA, Westbrook and her husband let him live in their house and helped
him monetize his YouTube channel.
In return, Charles did Westbrook's makeup for her wedding day, and the two promoted
each other's business frequently.
Charles shared the Sugar Bear Hair ad to his Instagram and hell was unleashed in the Youtube
makeup world.
— I also want to give a quick shoutout to Sugar Bear Hair, I'm with their team we
got one at Coachella and they really helped me and my friends with sister security because
it was crazy, you guys hopefully already know about their iconic hair vitamins but they
just got a vegan sleep vitamins and first of all it's so... but most importantly I've
been dealing with a lot of anxiety recently and it always comes late at night when I'm
lying on bed, thinking which is not fun or fresh, so I've been taking these before bed
and I'm really, really happy so you guys wanna check them out...
You can see that his expression is of real delight.
Of course, if you study Charles' body language baseline you understand that it's normal for
him to express himself like that, but there was absolutely no intention of downplaying
it.
Westbrook reacted with a video of herself crying, mentioning how she had been backstabbed
and felt lost as a result of it.
- I feel like...
I'm here and I know what I should be doing, I should be working, but I can't...
I feel really lost, and I feel in my community, especially like I feel really lonely, and
through this whole journey I feel like I have been someone who's been super supportive to
my friends and it's been really crap to feel like not get the things to get support, like...
you know, not to do things to get support one another, and that's how it should be and...
you know, I just... when you do so much for the people in your life and they not only
don't return the favor but they just... don't even see you, like I'm f**ing dead, I'm so
upset
There's a lot of nonverbal communication here, namely that she uploaded an spontaneous video,
with virtually no editing and something that stands out is that she's wearing camo pattern
that implies that she's going to war.
One of the things that tells us that she was actually affected at the moment is her voice
analysis.
When someone is moved emotionally, their voice spectrum is going to be all over the place.
It's different when someone is trying to fake that emotion, you're going to see that the
voice settles down and peaks at very precise times.
In this case the emotion was real.
Now, when you're interrogating suspects, you usually try to map their emotional connection
to what's at stake.
And in this case Halo Cosmetics is her brand, so of course she feels betrayed by the guy
she helped raise into stardom.
It's different when a brand is just a sponsor; the emotional connection is not as strong.
But so far there's one thing we know for sure: Charles was totally aware that he accepting
to promote Sugar Bear Hair was going to be a stab on the back of Westbrook.
In human behavior, it's very romantic to think that there's a lot of people that just want
to watch the world burn and we have no way of explaining their actions, but statistically
it's a better approach if we assume that behavior and actions are the result of a cause.
And this is a great tip if you want to understand human behavior.
You don't have to know the cause of certain action but it's enough if you have a clue
that the cause exists.
And this sparks right from philosophy and Plato's cave.
Understanding human nature is like being inside a cave.
You can't see what is outside, or in this case in people's hearts; you can only see
the shadows cast on the wall.
Anyway, Tati followed up with a video titled "Bye Sister", where she not only hammered
Charles for disloyalty, but she also said she needed to distance herself from her menteé
because of what she said was predatory behavior towards other boys who didn't identify as
gay.
Specifically, Westbrook brought up an occasion when she says Charles used his wealth and
status to make another boy uncomfortable, by pressuring him into a relationship.
Westbrook also said Charles made inappropriate jokes about straight men and treated sexuality
like a game.
- When you can't have any emotion for the other person who loves you so much and all
you're caring about is your image and the people that are questioning if it's you, or
people commenting, and that's what you're worried about, I'm not OK with that, I need
to take a time out.
What I saw in this video is that her hands are in total sync with her words, her voice
tone remains calm... the only things that was odd is that she always turns her eyes
to her right, which is the creativity side.
- ...ready to make it on Instagram, on Social Media, on... you know, he kinda had this Youtube
channel going but not really, you know the first response I gave him was keep up the
good work or something like that and then he came back and he just has a way of saying
the most...
Please notice that when eyes turn to the right is not directly related to lying.
It's much more common when people are thinking the implications of what they are saying,
or looking for the best words to say something.
Then, that weekend, Charles uploaded a 40-minute video called “No More Lies” - that was
pretty much like a reverse UNO card - to try to dispel the rumors spread about him, where
he called the allegations “so fake” and “truly disgusting,” . In the video, Charles
talked about why he worked with Sugar Bear Hair and responded to her claim that he manipulates
straight men.
- I have never and will never, and will never, use my fame, money, or power to manipulate
or get any sexual actions.
That is disgusting.
That is not me.
The fact that Tati brought this up blows my mind, because she knows the real story.
He also provided details surrounding his exchange with the waiter, named Sam Cooke, saying that
everything was consensual.
However when Cooke uploaded his video to apologize to Charles for the drama, many pointed out
that Cooke appeared to be nervous and uncomfortable, as if he was following a script the entire
time.
It was also obvious that there was another person in the room with him.
- At that time I was bi-curious.
I had never done anything with a guy before.
And I was curious.
Later that night, he invited me to his hotel room.
When I got there...
In fact, that Sam Cooke video is pure body language gold.
Let's make a time jump.
Wearing a shirt that reads, "Peace", a far cry from last year's camo, Tati uploaded a
40-minute video called, "Breaking My Silence..."
Tati claimed that she made the video as a result of all the poisonous lies that were
fed to her by Shane Dawson and Jeffree Star.
- I did not make my video because of vitamins.
I made it as a result of all the poisonous lies that were fed to me by Shane Dawson and
Jefree Star.
James Charles' Sugar Bear Hair sponsorship and all the drama that kicked up afterwards,
that was just my breaking point.
- I'm sorry that I bought into any of their lies.
Believing those lies and allowing myself be gaslit into making that video is one of the
biggest regrets of my life.
I should have tried harder to reach you over those concerns, in person .
- I was told there were a lot of victims that were going to come forward to destroy you...
But... no one came forward.
- Didn't even think... that I... anyone from my community...
I was so grateful... (untintelligible) ...and they're still there...
heart attack
One thing is that you can confirm an emotion, and another thing is, how do you know what
sparks that emotion?
Was she sad about what she did or was she sad about the way her reputation was jeopardized?
That's something that reminds me of my analysis of Myka Stauffer.
Something that doesn't add up is the fact that she claims that she did the "bye sister"
video because all the evidence that was pitched by Star and Dawson.
The big question is, why didn't she reach out to Charles to make things clear?
- I knew that I had to talk to James and I was planning on hopping on my car, you know...
sitting down with him but I changed my mind very, very quickly when I found out he had
been giving his side to drama channels
And why did she bring up this topic again?
there's a term that I know I'm going to be using repeatedly in the following months,
and is blame shifting.
In this case, Westbrook says that she was practically forced to do the "bye sister"
video because she uses the word gaslighting.
In case you don't know, gaslighting is a way of manipulation where you change someone's
perception of reality and question their own judgement.
So, the lack of actual evidence won't let us affirm wether Star or Dawson actually manipulated
her, but we do know that some of their behavior is congruent with that manipulation.
Westbrook herself says that being friends with Star is like being friends with a lion.
I insist in being absolutely clear about what's at stake in any situation, and what drives
someone to act, and you should always question the motives behind any public personality.
At first I didn't understand the scope of the video "bye sister", but when you do a
simple search in Google Trends, oh! you realize that that video literally skyrocketed searches
for her brand.
After Westbrook posted "Bye Sister," some YouTubers became suspicious and thought that
she was looking for monetary gain.
They attempted to calculate how much money Westbrook earned from trying to destroy Charles'
reputation.
One of them was Richard Bengtson, better known as FaZe Banks.
Bengtson viewed "Bye Sister" as an product advertisement for Halo Beauty, and estimated
that – based on a standard conversion rate – 1% of the people who watched "Bye Sister"
were driven to purchase the hair vitamin supplements that started all this drama.
Since these supplements cost $40, Banks speculated that Westbrook could have brought in at least
$10 to 19 million from "Bye Sister," assuming that 1% of the video's viewers bought the
product.
Oh, and not to mention that she added five million subscribers on just two days.
So, we have Westbrook, Charles, Star, Dawson and Benjamin.
My suggestion: every time you see an apology video, the most important question to ask
is: What is at stake?
One final thought:
- I've always been into straight men, and the problem with that my entire life is that
I've never found real love because straight men behind closed doors, they love people
like me, they love hooking up, they love having fun...
Did you spot any other clues in the video?
don't forget to share them in the comments.
TEN thousand likes and I'll do Shane Dawson's complete analysis.
Did you see their skin?
It looks like a TikTok filter.
Wow.
I should shave my eyebrows.