There are three things you need to consider when youre looking for the best video editing software
that you need to know. Whether youre looking for a Microsoft video editing software or a Mac video
editor, either way you need some of these three strategies for marketing, your videos and editing
them in a way thats going to make your life better in a way where you do less work and you create
more content so you can earn more money. So, stick around, Im going to share all three of those with
you today. I'm Amanda van der Gulik and if youre new to my channel, I teach entrepreneurship
skills, mindset, financial literacy skills for families and entrepreneurs. So if you are one
of those then welcome to my video today. Today were going to focus on the three things that you
need to know when considering the editing software that youre going to use to edit your videos. Now,
the first thing that you really need to consider when you want to choose your software. For editing
your videos, if you want to make sure that its going to make your life easier. You're editing
easier, and not more difficult. There are so many complicated software programs out there. Microsoft
video editing systems and Mac video editors, and you want to make sure that whatever program you
use, it's going to work on both a Microsoft or a Mac PC or Apple and that its going to save you
time so that you dont spend all your time, editing your videos, but that you have time to promote
them to do your digital marketing, your internet marketing, your Facebook marketing, your YouTube
marketing, whatever Channel it is that youre using to create your videos for you. Want to make sure
that is going to save you time. So in 2016, I ended up in the hospital. I actually had developed
pneumonia in one lung and progressed to both lungs and it got so bad. That my oxygen drops below 80,
and that meant that if they didnt do something, I was not going to be here. I was not going to
survive and our local hospital did not have an ICU. So in order to transport me safely to when
they actually had put me in a medicated induced coma so they could transport me safely. However,
during the transport the coma was only supposed to last for a couple of days. I actually developed
ARDS which is acute, respiratory distress syndrome. And I actually ended up staying
in a coma for three weeks, and I was given roughly about a 40 to 20% chance of survival.
So as you can imagine, and besides really scaring my family to bits, obviously,
and having to deal with the psychology behind it all, I almost died. Like I seriously almost died.
I also woke up out of that, as a severely disabled, lung, patient, and that meant,
I could no longer to the things physically that I had been able to do for,
including my video editing play for me, I had actually purchased Camtasia on my PC for my PC,
but it also works on Mac way back in like 2010. I think it was or even earlier than that.
And because I was used to Camtasia and how easy it was to all. Great. I was able to understand that
I could still create videos and I could still edit those videos in a way that it would take
me less time. I still have a professionally market leader, professional video to market
after the coma, we were in a financial crunch. I could no longer work. And Ive gone through divorce
and a few other things we were in a financial crunch. So I knew I couldnt go out and buy a
new software program, so its going to have to keep on using my old software program,
my old Camtasia from 2010, I think it was and I felt okay about that because Camtasia has never
let me down and because of being a lung, patient, who had a severe disability and very limited time
of what I was able to do physically. One of the challenges that I faced was that,
of course, my laptop that I've been working on was outdated and slow
and my Camtasia crashing on me. That wasn't Camtasia's fault. It was honestly just my own PC,
that was the problem. But I got this opportunity to upgrade to Camtasia 2020 and because I chose
their maintenance package, I actually got Camtasia 2021 for free which was amazing. But
the thing that I really liked about it something that they put in the new templates and again,
you know there are other editing software programs. I said that you can choose from
but Im talking about Camtasia 2021 because Im used to it. Im familiar with it and I want to
save you time. Its not the cheapest. There are other free ones, but they have water marks on
them and you want to have a professional video that you can use for your content marketing,
your internet marketing, your online marketing, your YouTube marketing, Facebook, marketing,
Instagram marketing, whatever it is, that you want to make your videos for
that. And I wanted to do it in a way that its going to save you time. And the really neat
thing about when I upgraded new Camtasia 2021 it had templates I could literally create my intros,
my outros. Im different elements of each video to keep a professional look across my videos to
to keep my content marketing similar and recognizable, but I could save them so I
can quickly use them in my future video. So I guess you create templates that I could edit.
So, in the old Camtasia I'd have to like take text box and kind of block the text. So kind of try to
weasel my way around trying to make it work for me. But in the new one I could create
templates that I can just use and I can have just choose my different themes. So
as I meantioned, I do financial literacy for families. I do entrepreneurship, I do mindset.
So I have videos and all these different categories and because I can create templates, I
can easily just open up my editor and choose what content marketing I'm working on at that moment
and then just grab that theme. And then its, its got a brand recognition across on my video.
That makes it so easy. It saves me so much time. You cant even imagine how much time it saves me.
And I wanted to share that with you because even if you aren't a lung patient
who has very limited energy resources, but you have challenges in your life, too. And I am sure
that you could probably save some time, right? Am I right? Give me a thumbs up if you agree that,
you know, we can save some time on our marketing, right? So that was the first thing that you want
to make sure that your video editing software that you choose. Whether its Camtasia 2021 or whatever
other program you're considering, make sure that you are able to set up your templates so that you
can save yourself so much time with each new video that you would do. Which then brings me on to the
second point that I want you to pay attention to when youre choosing your editing software program
or software program, is the right word. I want you to make sure that you can make it entertaining,
and it doesnt mean that you need to be a really creative person. I have the most boring basic
videos when I first started out, oh my God. It's still kind of embarrassing when I looked back at
them, but the really cool thing about the new Camtasia 2021 is that it and when and again,
other programs really had something similar, but Im not familiar with them. So I really wanted to
give you what I know and what I love the most and the thing that its really cool and amazing
cinematic transitions. Transition is like, so I'm standing here so that maybe I had the next
shot is like over here, right? And I have it like swipe across and the transitions between it can
flow is so many interesting ways. Are you going to have text drop in on your page? You can have your
brand water marks in your videos. You want to make sure that the video editing software that you use
has the ability for you to make it entertaining and engaging. And another really cool tip about
that, when you get engagement, you can do things like adding quizzes and polls and things like
that to your videos and Camtasia actually lets you do that, which is really cool. I dont know
if the other ones let you do that, but Camtasia does and it's really cool. So that is number two,
is to make sure the video editing software that you want to use makes the video content
actually entertaining for your viewers. And this is especially important when you're doing content
marketing on the internet, especially when you're doing social media marketing. You know,
you're fighting against a lot of very entertaining content and it doesnt have to be over the top
and you again, don't have to be the creative coming up. You can use those resources that are
inside the editing program that make it look like you have actually made a video that is top quality
highly professional. So that's really exciting. The third thing that you really need to consider
when you're choosing your video editing software is to make sure that the processing doesn't
take you hours. Oh my gosh now. Okay, this was on the old Camtasia. It was with my old system
that I would have videos literally (like 10 minute videos, which are not even that long)
that would take hours to produce and with the new Camtasia 2021 that Im using it's so fast! It'll
blow your mind! And what about how much time I am saving noow that Im using it. I just I absolutely
loved it and thats why I wanted to make this video today just to tell you about it because
you know what, I really value my time now. As a patient
with limited resources and I know that even if you don't suffer from
a physical disability, like I do, I am sure you have your own reasons of why you need to be very
frugal it. So we're valuing your time. Make sure that you, your, you value your time. I'm
literally losing my breath right now but its so important to me. I wanted to share this with you.
Go and check out Camtasia 2021 or go check out any other video, editing software that is out
there ... but check out Camtasia 2021 with it as well and compare. And a really nice thing
is that Camtasia actually give you a free trial. If you go to www.amandavandergulik.com/camtasia
you can actually try the trial for free so you can get familiar with it. And another thing I
want to tell you about is don't worry if youre a newbie, in case if your professional at this,
this is not for you, but if youre a newbie, don't worry. It's like it's so easy because they have a
video library that teaches, you step-by-step how to do everything, how to do transitions,
how to make your intros and outros, that kind of just how to use the program in such a way, how to
produce your videos and everything is all in their library. And its free to access and another really
cool things that they have, it's an add-on and its called Camtasia Assets. If you need to have what's
called B-roll (which is where you add interesting video footage that represent the content marketing
that you're working on) then they've got videos, you can use music that you can use its royalty
free so you're not going to get any copyright, you know, infringement or anything like that.
And so I highly recommend that if you don't have the time or the skill to create your own
B-roll then use these to make your videos so much more entertaining more interesting. And I
hope that that bonus tip is also helpful for you. If you found a cool tip then share your comment
below and let me know which tip did you find the most helpful and what are you and what are you
facing in your content marketing right here, video, marketing, YouTube marketing, what are
you going to use it for for Facebook marketing? YouTube. Im trying to think, social media or is
it because you want to create education videos. You know, what is it that you want to create
with your videos? Leave me a comment below and then we can go check out your channel as well,
that would be so awesome. All right, go to www.amandavandergulik.com/camtasia to give the
free trial a chance and see if you like it. I'm in love with it. I'm never going to switch. Love it,
love it. Love it. All right, I'm going to see you in my next video over here. Talk to you soon.