- In this episode
of "Wunderbar The Marketing Efficiency Show"
I will help you find a unique name for your business.
I will tell you the questions you need
to ask yourself right now to come up with a best name
for your business in no time.
I know it's so exciting when you start out as your own boss.
But what if you simply can't decide a name
for your business?
All the cool names on social and online are already taken
and you find yourself completely stuck.
So stuck that procrastination is at an all time high
and you get nothing done.
Does that sound like you?
Make sure you watch my sweet tips
for finding a unique name for your business.
Plus, I will reveal a sweet secret about
my own business name, Lollipop Social.
Hello, my sweet YouTube family.
On this channel I share personal branding
and social media tips.
So make sure you subscribe now to never miss a new episode.
Now, let's start by talking about your mindset.
When I started my business,
I really just wanted to hide away.
Look at my first website.
Do you see me anywhere?
Now this need to hide away was driven
by a fear of judgment, a fear of failure.
And it's those kind of fears which can also hold you back
right now when you are trying to brainstorm new ideas
for your business name.
So I invite you to be aware of those limiting beliefs
you might be carrying right now
and let them go from this stage of the process.
It's time to tackle them
and to let go of any negative chatter.
This is your time to shine when
you are setting up your new business.
One thing I learned about growing my own business,
it's all about appearing confident,
because if we don't appear confident
why should our potential clients believe in us
and our ability to create fantastic value for them?
A unique business name you love will help
you boost your confidence
just like a permanent sugar high.
So before we get on with the next section of the video,
I need you to channel the most confident version
of yourself right now.
You can channel your own Alan Sugar or Superwoman
and say these words out loud.
My clients are lucky to work with me.
Potential clients are lucky to get me.
Have you said those words?
Let me know in the comments.
Now it's time to tap into the super sweet stuff.
Here are my tips for finding a unique business name.
Ask yourself these three questions.
Have you found a niche already?
If yes, your niche should really guide
your naming decisions,
use a name which resonates for you niche.
And when I say niche I really mean your ideal clients,
your ideal audience, people who want to work with
you who you want to work with
and who can afford your services.
So be guided by your niche.
You could come up with a business name
which is completely made up.
Check up websites like https://namelix.com/
for some out of the box thinking.
It could be a name which relates to your service
or how you benefit your ideal audience.
It could be a name which relates
to the location where you're based.
Or it could be a name which relates to your story
and your why.
Whatever you do, at this stage of the brainstorming
don't censor your thinking,
just list all the ideas you have.
But what do you do if you don't have a niche yet?
Ask yourself how flexible do you want your name
to be as you evolve your offering?
As you get to know who you can help the most,
how you can help them in a way which makes you good money.
So if you are stuck with finding your niche
watch my next video in this series
which will be linked in the comments.
Second question is, how do you actually feel about using
your own name?
Remember we said earlier,
running your own business is about being your own boss
and being the bravest, most confident version of yourself.
So just for a moment,
consider naming the business after your own name.
How easy is it to spell your name?
Is it a very common name?
What comes up when you search for it online
and across social channels?
Is it still available?
I invite you to consider if it is available
to actually use it
for your business.
Why would you not?
Using your own name, it doesn't get more unique than that.
I know for me three years ago, I was held back by this fear.
I'm really worried about using my own name,
what if I'm not good enough?
What about if people will judge me?
But remember I invited you earlier to be super brave.
So add your own name to a list of ideas
for a unique business name.
As a final step, consider these seven questions
to help you narrow down your initial brainstorming.
Does your name idea make you stand out in a good way?
Resonate with your ideal audience?
Does it sound good?
Try saying it in front of a mirror, say it to your friends,
say it to your potential clients, say it out loud
to your actual clients.
What kind of feedback do you get?
Do you feel good saying it?
Will work well as a visual treatment for your brand?
Does it show what you are about and what you care about?
And my final thought here, are you likely
to bring a team onboard?
In which case it might be better
to use a name which creates a little bit
of a distance between you and your business.
Having said this though, there is a trend nowadays,
even with companies and agencies
to really bring up a name of their founders.
Whatever you do, don't decide against naming
your business after yourself just because
you're not feeling confident enough
or you want to hide away.
You are the business, are the founder of your agency
so be brave.
Don't just take the easy route.
Here's the sweet secret
I promised you earlier about
my own business name Lollipop Social,
would you believe it,
I don't even like lollipops.
I wanted something which represented fun
and making people feel better, injecting a sugar rise.
Whenever I took my son over to Germany or when he had
to go to a hairdresser which he absolutely hated.
I gave him a lollipop to make him feel better.
And even to this date when I work with
my Wunderstars coaching clients,
they say by talking to me they simply feel better
about the challenges ahead.
So, I think I struck gold with my business name
and hit the sweet spot.
I know my business name is a little bit silly
but the important thing is I made a decision
and I launched a business, I didn't procrastinate.
After all, finding a business name is
just a tiny step in your journey of growing your business
and making money.
If you like this video sweeten up my day by liking it
and commenting on it.
And don't forget to sweeten up someone else's day
by sharing it on social.
Danke for watching.
Check out the other videos in this series.
Auf Wiedersehen.
(sweet music)