Creating a business is hard, but once you have
created your business, you have set it up.
You have created a great product, a fantastic brand.
How are you actually going to make sales?
How will customers find you and buy from you?
And how much is going to have to
pay in advertising and marketing materials and investments
in order to generate leads and customers?
Oftentimes something that is even harder
than building your business is getting
customers to find your business.
But today I'm going to show you ten
of my favorite free marketing techniques that you
can use starting today to generate more customers,
more sales and earn more money.
If you utilize these free marketing techniques
first, let's take a step backwards.
Before you can actually market your business to your customers
and clients and make those sales, you need to ensure
that your business is set up for success.
You need to make sure that you have a
strong online presence and that customers and clients will
be able to not only locate you online, but
trust in the brand that you have built online.
Now this starts with creating a strong and polished online
presence such as a website or an online store.
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offer with Zyro free marketing technique number one
is getting found in Google.
There are a variety of different ways that
you can actually make yourself more prominent in
Google search results leading to more customers finding
and eventually buying from you.
Number one is setting up a Google business profile.
If you set up a Google business profile, then
you will automatically show up on the map when
local clients and customers are trying to find your
specific products or services in their area.
Next is optimizing your website, your shop,
your content, anything that goes online.
For search engine optimization, what is known as SEO
search engine optimization is incredibly powerful in getting customers
to find you and buy from you.
There's lots of different ways that you can boost
and harness the power of search engine optimization.
First, you can set up Google Analytics on your
site to gather data about what keywords are or
aren't working and how customers that actually do find
you are coming to your site.
Next, you can utilize Google Trends or SEMrush's
Keyword tool to help you gauge popular search
terms for your area or niche.
Now a very common mistake that people make
when they are trying to increase their SEO
is that they will try to keyword stuff.
They will shove every possible keyword into
their title, text, description Tags that they
think might be relevant to their customers.
And this actually has a negative
effect on your search engine optimization.
You want to try to utilize long
tail keywords, meaning something much more specific.
So if I am a wedding photographer, which I
am, then my instinct might be to include keywords
such as wedding, wedding photography, wedding photographer photography.
However, what I should be doing is I should
be getting very specific about what my unique customers
and clients are going to be searching for.
So instead of tagging everything with photography
or wedding photographer update something very specific
like a Napa wedding photographer.
Use the same keywords in your title,
your Tags, your metadata, your image or
file names, your description and your text.
Now the next free marketing technique is going to seem
outdated to you, but I want you to understand that
you should not underestimate the power of blogging.
Blogging is a fantastic free marketing method. Why?
Because once you blog and you create that content,
it's going to boost you in the search engines.
Anytime someone is searching for your specific service
in your specific location, your specific product, then
if you aren't creating a mass amount of
content surrounding pointing, those leads to your website
such as blog posts.
Then you're not going to rank as
easily as someone who does blog regularly.
You need to make sure that your blog posts
contain at least one sort of rich content such
as an image and infographic or a video.
Make sure that your title and your Tags for that
rich content are always in line with the keywords that
are long tail keywords that you're trying to rank. For.
Now, this brings me to my next free marketing
method which is harnessing the power of Pinterest.
Once you have created content on your blog
or elsewhere, around the Internet, you can utilize
the power of Pinterest to reshare that content
to an even larger audience.
Pinterest functions as a visual search engine.
While it might not be the best type of
fit for every kind of business, there's a wide
variety of niches and types of industries that can
benefit from creating an active Pinterest account.
Pin your content and point it back to
where customers can actually buy from you.
The next free marketing technique is
utilizing YouTube and creating video content.
Youtube is a platform that allows
you to upload videos for free.
You can reach an audience, grow an
audience, and eventually market to that audience.
Now keep in mind that it does take a
significant amount of time in order to build up
your channel and actually get those views on YouTube.
You want to make sure that the content
that you're producing is something that is valuable
to your target clients and customers.
Do not simply make Advertisement
videos for your products.
Try to create value for them so they will
want to subscribe to your channel and eventually grow
to trust you and then eventually buy from you.
The next free marketing method
is utilizing social media.
Social media is extremely powerful.
Whether it be TikTok, Instagram, Facebook or another
network, it is incredibly useful to be able
to choose a platform, devote a significant amount
of time to it, publish regular content, and
get people to recognize and trust your brand.
Now I want to speak here very briefly about TikTok.
Tiktok has been blowing up small business owners,
self employed individuals and content creators recently.
It is extremely easy to go viral on TikTok, but
you do need to post consistently with any platform.
Make sure that you really niche down so
that you are sharing content that is really
relevant, helpful and useful to your target customers.
Next free marketing technique is
to create a referral circle.
This is going to apply for a very specific
type of business, primarily with service based businesses.
If you find people in your area that are
offering the same or similar services to you and
you have the same sort of target client, you
might initially view them as your competition.
Well, the best thing to do with competition
is to turn it into one of your
greatest assets by creating a referral circle.
If you are not able to take on
a certain customer, perhaps you're already booked on
that date or it's not quite a match.
You can send out that customer to your referral circle.
Utilize forms such as Facebook groups or other communities
where you can reach out to similar businesses with
similar target customers in a similar price point.
Ask them if they want to be a part of
your referral circle, that you want to send them leads
and hope that they would do the same.
Add your booked dates onto a shared Google calendar
and then when one of you is already booked,
you can simply send the client a full list
of everyone who happens to have that date available.
This allows you to take that competition mindset
and pivot it into a community mindset.
Now the next free marketing method is to
get published or featured in the media.
Blogs, news stations, publications, magazines.
There's a variety of different types of media outlets
and they all are looking for content while paying
for an add is something that you think of.
Traditionally, when it comes to the media, many small
business owners don't realize that many of those media
outlets want to actually feature you for free.
Creating press releases, pitching your story, coming up
with collaboration are all different ways that you
can get yourself featured in the media.
The next free marketing method
is utilizing review sites.
Review sites such as Yelp, Google or Trust Pilot
allow customers and clients to leave you simple or
detailed reviews and star rankings which then help new
customers to not only locate you when they are
searching for what they need to find but also
trust in purchasing and booking with you.
Don't be afraid to ask your customers and clients specifically
to leave a review if you know that you have
satisfied that customer and the last free marketing method that
I recommend is to create and build an email list.
How are you going to do that and get
people to sign up for your email list?
You are going to give away a
free piece of content that you think
is really valuable to those target customers.
Provide something that is a great piece of free content for
them that they can quickly and immediately download such as a
PDF, an ebook, a how to guide, et cetera.
Once they download that, then you capture their
email address into your system and later on
you can send out marketing emails.
Okay you guys, I hope that was helpful.
Let me know in the comments down below.
How many of these free marketing
methods are you Currently utilizing? If any?
I want to remind you to click the link
in the video description down below and use code
Ginny in order to to access Zyro's limited time
deal, get an exclusive discount, a custom domain and
three months free with any yearly plan.