today i want to show you how to scale go high levels saas mode with paid ads now everything
i'm going to show you today is going to be from my own experience so other people might say different
things they might be going through and show you guys different ways to go and leverage paid ads
but this is from my own experience of starting my own software company back in 2015
was able to get over 15 000 paying clients on that software platform i exited that business this past
year and then i started promoting go high level as an affiliate which go high level is a software
platform so go high level saas mode is basically the same type of concept and since go high level
has started tracking the top affiliates and the top referring affiliates i have been number
one every single time now that's not to brag or anything like that but this basically to show you
guys what i have done has actually really worked for me in both of my businesses that i've gone
through and run and so i wanted to share with you guys the exact strategy and also show you guys the
funnels and everything that i have used so you can model what i've done what has worked for
me and hopefully you'll be able to go through and have similar results okay so the whole idea behind
this is leveraging go high level saas mode and i know everyone's excited about go high level saas
mode because you're able to go and get that saas revenue month of recurring a lot lower fulfillment
but in order to go and get a lot of clients you need to leverage paid advertising now organic is
great and i still do organic and i still recommend doing organic but if you want to have any type of
scale we need to leverage paid advertising and so the truth is on this facebook as instagram as
youtube as google ads it really doesn't matter they're just traffic sources and so basically
you just got to go to the traffic store you buy traffic you send it to these funnels and these
funnels are the exact funnels that i personally use so just kind of break down um what we did
over here so we're gonna say we're just gonna do t for traffic just because i'm not very good at
drawing on this then we're gonna go through and we're gonna send them to an initial funnel which
this is going to be a high ticket funnel okay and i'm going to show you guys all these funnels here
in just a second i'm going to show you guys how you can go through and get them i was in the real
estate space so i helped real estate agents so if you guys are looking to start your own real estate
software platform i've got all of the training i've got everything step by step you can literally
clone my business so just comment real estate i'll be able to share with you guys that training
or if you're in any other niche i've also gone through and done this in other niches so you
just comment to say other um and i can show you guys that training as well okay so we're sending
traffic so this is facebook ads instagram ads jv's partnerships different things like that to a high
ticket sales funnel and what we're gonna do here on this high ticket sales funnel because usually
with software it's a little bit lower ticket item right you're charging 100 per month 300 per month
500 per month and if you're just selling 300 per month subscription it's gonna be really hard to
back out on your ad spend over here okay which that's how we're going to go through and get our
sale or scale so what we want to do is we want to pre-sell several months in advance so what i did
personally is when i first started my software company it was 99 bucks a month and i would
pre-sell 12 months and i would pre-sell 12 months for a thousand bucks and then i realized okay man
after if you're pre-selling 12 months it takes a long time to get any type of rebilling and that's
the beauty of software to have that monthly recurring subscription right and so after some
time i cut that 12 months down to six months and i noticed the conversion rates on my high ticket
sales funnel sales pitch right there didn't change whatsoever and then i cut it from six months
down to three months and guess what once again it didn't change whatsoever what i did was i pre-sold
three months of the software here plus training plus templates plus a little bit of a done-for-you
service to help them go through get onboarded get everything set up properly so that i knew
they were going to see results because we want to make sure they see results in those first 30
60 and 90 days so they're actually gonna want to stay on the software and keep paying you
every single month okay now typically if you're going through and getting cold traffic over here
you're gonna have a one to three percent close rate of those leads so what that means is for
every 100 leads you generate you're going to have one to three sales come through okay so based on
how much you're paying per lead over here you can go through do the math do the numbers and
figure out okay if i'm not closing anybody i got to work on my offer got to work on my pitch right
but once you go through and you start closing maybe one two or three percent then you know how
much you can actually spend over here put spend on paid advertising to actually make it work for your
business and if you want to go like beast mode on this then on this initial high ticket sales funnel
you don't even care if you make money you're just basically going to break even on this and
you're willing to pay as much as it costs to go through and get more leads grow that beta database
grow that exposure and let's say if you're making ten thousand dollars here or you're spending ten
thousand dollars and you don't even care right if you want to go extra beast mode because you know
your lifetime value of the customer that they're going to stay on for let's say 24 36 months and
you're going to be making over that course of that time five to ten grand or whatever it is
then you're like i'm actually willing to lose a little bit money on this front end to be able to
acquire those customers now obviously no one wants to lose money ever and i i don't even like to
break even i always like to still be profitable on this front and funnel but it's just some different
mindset shifts of where you want to go through and get to with your business right um i actually
the worst month or months that i ever had was just right about break even and that was before
any payment plans came through and so i always would like to be at least break even or profitable
on a cash on cash return um month one right and so then the next month when the second payment
hit or the third payment hit then that's all pure profit for my business now we look at this
and we see that there is a one to three percent close rate after these first hundred leads come
through that means there are 97 and 99 people that opted in they showed interest in what you
had to offer on this initial sales funnel on this initial landing page but they didn't buy
they didn't buy for one reason or another maybe the price was too high maybe they need to build
some trust credibility rapport with you and figure out okay is this person actually legit is this
company legit i just heard them for the first time and so this is where after about 10 days
and the reason why 10 days is because i don't want my second offer to cannibalize my first offer
because my first offer is the higher ticket that's the real money maker i'm gonna be charging three
grand to five grand on that initial high ticket offer right that's the whole goal pre-selling at
least six months 12 months maybe of our services here then after 10 days they've gone through
all the follow-up emails the text follow-ups everything to go through and get them back on to
actually go through and buy that initial offer at that point we're like okay they probably are not
buying so now what i do is i send them to another lower ticket sales funnel and let me break down
the idea behind this so after years literally two to three years of going through and just
running this one funnel we were having massive success right we were having a lot of success
we're growing our monthly software subscription revenue and everything but the only thing is i was
like man we're only seeing one to three percent of people actually convert and yeah some people are
signing up on our home page but there's not really a lot so i want to be able to go through and push
and the value of software really is a monthly recurring software subscription
and so before i went through and tried what i'm going to show you guys that absolutely
crushed it is i was like okay well i'm going to go through and i'm in the info marketing space
and i know a lot of people go through and make a lot of money with just selling digital products
different things like that and so what i would do is i would sell like a low ticket 50 to 100
digital product and i would show them like so i was in the real estate space i would show
them facebook ads for realtors or instagram for realtors or buyer leads mastery how to go through
and generate buyer leads or seller leads and then what i would do is like a 50 digital training
and in that training i'd show them how to do it but how to leverage our software right which the
idea behind that was okay they buy the 50 training we make that money and then because the training
is showing them how to actually use the software they're going to want to sign up for the software
because it shows them how easy and simple is to go through and get all this done truth is
most people do not consume any digital training after they buy especially if it's only 50 to 100
so yes we are making money on this initially this lower ticket sales funnel but it was just money it
was just a one-time hit and you know every time we did the promo we'd make 10 to 20 grand which
was nice but we wanted the monthly recurring software subscription right and so then what we
did is we thought about it we're like okay well a software subscription is on a 30-day monthly
recurring type of plan right so then we thought about it and we saw that challenges were becoming
very popular they were already popular in the fitness space of like lose you know 10 pounds the
next 14 days or do this the next x amount of days or whatever it was and so we're like you know what
what if we do hey get 15 exclusive real estate leads in the next 30 days and the idea behind
this was we knew that our big pain point that we were solving was helping agents real estate agents
get leads and also get exclusive leads that were specific just to them in their local area
and then also we gave them a time frame and the thing about the time frame was it was 30 days and
then after the 30 days what would happen is they'd be on a monthly recurring subscription right
and so the idea was instead of selling like a low ticket digital product we were basically
selling um the low ticket digital product but the software for free for 30 days plus a done-for-you
setup plus all these little bonuses templates all this stuff stacked on and we were selling
this for 199 a month or 190 199 so we were selling for 199 dollars and it was a free 30-day trial to
our software and then after that they'd roll into our 199 per month subscription so if you
think about it it was basically a sexier way of signing up for our software without having to go
through our website and signing up so what we saw was we saw another five to eight percent of people
actually go through and sign up here so now out of those hundred leads instead of just getting
one to three people to buy our initial thing and then be on a monthly software subscription
we then saw another five to eight come on and they were immediately rolled into the 30 to 30 um the
monthly subscription right so if you look at that um 200 times five okay that's a thousand dollars
or up to sixteen hundred dollars and that's monthly recurring revenue coming in every
single month and that's for every 100 leads we are generating well over a thousand leads every
single week so you can go through and do the math on that we're able to see some massive scale while
being profitable on our ad spend leveraging these two funnels and yes initially you have to wait
these 10 days but then after the 10 days you're already having more people from 10 days prior
so you're always promoting this and you're always promoting this right and this was only promoted
via follow-up email after they have gone through our initial first funnel okay so let me just break
these down this is the first funnel over here this simple opt-in you guys have probably seen similar
funnels to this simple opt-in right here go to a vsl video sales letter basically say hey if
you guys are interested in this book a call with us book a call get on the phone call do a demo
sell the software right sell sell your whole high ticket package and then if they do not buy here
and this is where all of our ads are going okay none of our ads are going to the other funnel
every the other funnel the lower ticket funnel is only promoted via email email marketing follow-up
email okay and then if people don't buy after 10 days this is the funnel that i was sending them to
okay ready to get exclusive buyer and seller leads get 15 leads in the next 30 days this is
just a demo page this is not the actual page um you can see this one was 97 we were charging 199
because the thought behind this is we initially were charging 97 for the 30-day lead challenge and
then we said hey if you want a one-time setup this is 98 bucks and we saw about 60 percent of people
were actually checking the order form bump for the one-time setup and so we thought you know what
if 60 of people are checking that let's just make that part of the offer it sounds like everyone
wants this and so we just scrapped the order form bump we said instead of 97 with the 98 order form
bump the challenge is now 199 dollars right and so and then it's 199 everyone gets to set
up because we want everyone to get set up because we know if a member of our team helps onboard and
activate their account they're actually going to see results they're actually going to get what was
promised on the initial sales page and so we're not only going to get the payment from the first
month but they're going to stay on the software and we're going to get the payment for the second
third fourth and ongoing and the craziest thing is if you look at the lifetime value on these
two sales funnel the lifetime value from people that entered in through the 30-day lead challenge
was actually significantly higher than people opting in through this high ticket sales funnel
i was a little bit blown away by that and that is with going through and charging a lot higher price
right out of the gate on this initial sales funnel right so anyway guys um i hope this helped as far
as going through and selling scaling your go high level saas mode your software whatever white label
you're going to go through and name it and with paid advertising and these really are the only two
core funnels that you need to go through and grow your business and at the end of the day
i just leveraged this first high ticket sales funnel for literally the first two probably three
years before i even introduced the lower ticket sales funnel okay so don't go through and just
like think you have to do everything all at once just focus on one make sure you get it working and
then once you introduce the second thing you're going to be able to scale things up that much more
and once again if you guys want if you guys are in the real estate space or you're looking to go
through and start your own real estate marketing agency real estate saas company whatever just drop
real estate down below and i'll show you guys i'll share with you guys a training that i've got for
that or if you're in any other market just type in other down in the comments and i'll be able
to share with you guys another training that is going to be specific to other industries outside
of real estate and show you how to go through and scale this thing up so anyway guys i hope
this was helpful thanks so much for watching and with that said i will see you in the next video