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You see that that is worth as much if not more than my entire car. So I just
wanted to give you guys an idea of what it means to get a brief.
Now this is the sort of thing the art director sent me, well this is what the
art director sent me, this is going to be a series of ads for Bullion Rock so
I'm already looking at the way that I'm going to shoot this campaign. I'm
figuring out about the lighting on the gold, with it being metallic, I'm going to
get the reflection in this surface, what am I going to use for the background. All
these things are running through my mind already.
So this has been quite difficult shoot, high-value items gold bars, gold coins -
their own coins and stuff, getting the light in these gold bars when they were
dead flat cameras tricky so I used the flute up into this wall to give me gradient
light. We've got nice gradient. Having this being
close created a little bit of specularity on the bars as well and then over there
you can see I've got an acrylic background light behind to create the
glow that's coming up behind here. You see on this these are the raw files you
can see there's the gold and the silver block together that's silver we've had
gold different ones, but getting that real
gold look and feel to it offset on the blue was was quite tricky but it's
worked out really well. Quite a lot of lights we used the in set up but sometimes
what's needed for these tiny little objects. All right, this is Steph who art directed this
job so these are your concept briefs you sent me, 'yep' and you knock these up
from stock shots didn't you, bits and pieces 'pretty quickly, yeah'
Because the brief from the client came in and you'd already booked right [laughs] so
they've booked you and they were like right we need some shots, yeah and when
we found out what they were this kind of stuff is pretty hard to do, you know, you
don't want it to look really cheap and nasty,' absolutely 'these mock-ups make
it look that way' it gives me enough idea of what we want to achieve, 'Yeah,
because these were the point of these ones was to promote gold and silver
plating and Platinum as gifts, exactly with
Bullion Rock and so basically what Steph's done is these mock-ups with the
stock shots and then what we've done is we shot the bars of gold for real today
to actually get a realistic looking gold and a realistic looking silver and then
we've shot these items separately, some of the props on a concrete block
at the right perspective to cut out and match them into yeah into this shot but we've
achieved the gradient glow and the gold bars correctly with one shot so that's
how it normally works you're an art director comes up with ideas and the
strap lines, designs the adverts, they submit those to you and then you
basically have to make those into a reality. That's his job to make it all better.
Yes and it's your job to tell me what to do ! ! 'Still waiting for a cup of tea!' [Laughs] Yeah!
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