Hello, everyone. This is Alejandro Cremades, and today we’re going to be talking about
how to create an elevator pitch.
An elevator pitch, at the end of the day, is just what it says. It’s like if you have
to go from floor 2 to floor 3 or 4 on the elevator, you need to be able to right away
capture the attention of whoever you’re speaking to if they ask you what your business
does. And do it with enough power, so that they actually get excited to want to know
more about your business.
So, at the end of the day, an elevator pitch is 30 to 60 seconds. You don’t want to go
more than that. In those 30 to 60 seconds, you’ve got to make it so powerful that someone
is going to be super excited to ask you more questions about the business, about you, about
the market, whatever that is. So, let’s get to it.
The first section is who you are. Here, when you’re talking about who you are, you want
to talk about what your background is, perhaps the why behind, in first place, you got behind
doing this business. I think this is something where you want to also talk about your track
record in what you’ve done in the past, and how successful you were. Things like that
are some of the areas where you want to highlight and bring it to life in that initial piece
of the elevator pitch.
The next part of the elevator pitch is what you do. Here, you want to get into detail
into what you’re doing with the business. Who are you serving? Who are your customers?
What is the problem that you’re solving that your company is addressing a gap in the
market? That is essentially the way that you are highlighting what you’re doing as part
of your elevator pitch.
The next part of your elevator pitch is understanding or showcasing that you understand the clients
that you’re targeting. When it comes to the clients or customers that you’re targeting
with your company, with your business, here you want to get into detail. You want to talk
about data like what’s the age of that client? Is it female or male? What is the geographic
location? Those are the different things that you want to cover so that whoever you’re
telling the elevator pitch to, they get an understanding that you’ve done your homework,
and you really understand who you’re trying to go after to be your own customers.
The next part of the elevator pitch is to explain what makes you different. Here, what
you want to do is really set yourself apart. There may already be some direct competitors,
some indirect competitors, but there is a certain value proposition, or a certain way
in which you’re executing that is making you be better, faster, and quicker than any
other solution out there. So, this is what you want to highlight here.
The last part of the elevator pitch is to grab their attention — the attention grabber.
Here, what you want to do is you want to finish it on a very high note and with the idea of
triggering follow-up questions. You want to finish it on a high note, welcoming them to
ask you any type of question on your business because the more questions they get to ask,
the more excited that they’re going to be. With that being said, let’s throw in an
example of what an elevator pitch could be.
In terms of examples, what you could say is, “Hi. My name is [your name]. I am the founder
of [your company name]. What we’re offering is [your product or services] to address [your
value proposition that you’re bringing to market].” Then, you go into talking about
the competition, and you say, “Unlike [competition names], what we’re doing or what makes us
really different is that we’ve recently accomplished [whatever milestones you want
to throw in here].”
Then, you go into the Call to Action, and you go with something like, “Right now,
we’re in the process of raising [your capital amount], and we are welcoming the conversations
with any strategic partners that could help us to get things to the next level.” That’s
exactly how you close the elevator pitch.
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