hey what's up guys in today's video i
really want to talk about the importance
of having incredible
images on your product listing and it's
not just for amazon it's really you know
wherever you're selling i always like to
highlight amazon because it's the number
one e-commerce website but also you know
hey if you're selling on amazon make
sure you're creating product listings on
etsy and ebay and anywhere else like
walmart if you can um because you can
always have amazon fulfill your orders
to those other platforms even if you
have all your inventory at fba so that's
a quick tip but guys if you have really
good product listing images and
specifically that first image that's the
one that really needs to catch the
customer's eye because you know hey put
yourself in the shoes of the customer go
to amazon or whatever place you sell do
a keyword search for your products and
look at how you stack up against your
competition and also think about as
you're doing it like where is your eye
going are you reading the title or are
you just scanning through the the
primary thumbnails of those products
most likely you're just scanning the
thumbnails that's what the vast majority
of people do so the importance of these
images cannot be understated and in
today's video we're going to talk about
solutions because i know not everybody's
a great photographer right so i'm going
to talk about
a service that i didn't use but actually
my girlfriend marielle used to launch
one of her new products all right i'm
going to show you what the work that was
done for her
because basically you know you can
either do photography or you can do 3d
renderings which are becoming
increasingly popular because
i mean to be honest as long as you get a
good
graphic artist that knows how to do them
which i will solve that problem for you
in this video uh they tend to look
better often times i can't say 100 of
the time but they tend to look better
than what photographs of the real
product sometimes look like so these 3d
renderings and plus you can do a lot
with them so i'm going to show you a lot
of good examples in this video so why
don't we get started
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so we're going to take a look at amz
optimizer just so you guys know full
transparency like a lot of different
services reach out to me and they say
hey can you promote my business and the
vast majority i say no right but i do
tend to
click them see what they're all about
see their work and if i think it's
really good work i'm willing to
share them with you and that's why i'm
showing you amd optimizer so this is
their website and i will put a link to
it in the description too where you can
take 10 off should you end up hiring
them but let me just show you some of
their work so they do really good work
when it comes to
all of your listing images i always want
to put a hyper focus on having a really
good primary image and you know what
before i even show you their website let
me show you the work they did for
marielle my girlfriend alright so
marielle has been launching uh her own
line of like kind of pet
really dog focused uh health foods right
so she's launching banana chips and
it was perfect actually the timing
because she was launching the banana
chips and i was talking to amz optimizer
and i said hey you know can you help my
girlfriend with her product that she's
about to launch and they did a 3d render
for her now the primary image on amazon
guys has to have a white background okay
so while there's all these other really
great images that you see behind me that
they prepared for her primary image
it needs to be you know one of the two
here that you see all right uh and it's
really up to her you know at her
discretion which one she wants to use i
tend to think that the
front-facing bag and notice how it's got
the contours that a actual 3d bag of
this size would have when they um did
the 3d render they had to know like all
of the details you know length width
height uh how many ounces does it hold
you know what i mean they did they did
real due diligence and came up with a 3d
render that actually looks like the
finished product except it looks better
than any picture i think we could take
um i know if you try to do your own
photography you can get like one of
those light boxes but you still need to
know what you're doing right like i i'm
not a photographer i i have a nice
camera but i suck at using it um full
disclosure so i love that i can kind of
outsource this stuff to the experts and
check out these listing images though so
it's not just the primary image that
they did for her they also prepared some
other images to accompany the primary so
that when somebody clicks her product in
search results they'll see you know by
the way just like etsy said i talked
about this maybe last week i think in an
etsy video um but you can pretty much
take it to the bank
that when you have a product listing
that looks half-assed you're gonna have
a really bad conversion rate if you have
a product listing that uses all of the
listings um image listing slots
available uh you're gonna have a higher
conversion rate etsy confirmed this uh
just like i think i talked about it like
a week or two ago but it wasn't like
news from etsy it was just uh when
you're creating an etsy listing they
straight up tell you that hey if you
include all your images and a video
you'll see a higher conversion rate so
just wanted to note that guys
plus by the way you can get kind of
crafty with how you create your product
video when you have really good images
like this uh you can either hire a video
editor or you know do it yourself and
you can kind of create your own video as
well um with you know good images like
this so i just wanted to share with you
guys we don't even really need to like
most customers i don't even know if they
really are hyper analyzing each of these
images reading the the text and looking
at the pictures super hard i think for
the most part it's kind of like
subliminal check check check okay this
looks like a trustworthy brand all the
images look super professional lots of
value propositions in the images i trust
it you know check the reviews obviously
you got to get that social proof which
you build up over time
and before you know it you've got a
successful amazon brand um don't cut
corners though i think a lot of people
that launch products on amazon
stress themselves out so much facing the
initial learning curve that they think
they've they're done when they launch
and it's like no this is this is like in
world of warcraft when you hit the max
level sorry i'm nerding out for 10
seconds here in world of warcraft it's
like you grind you grind you grind then
you hit the max level and you're like
yes i did it i'm the max level and
you're like what do i do next like well
now the game starts right you're the max
level now the actual game starts oh
you're on amazon okay you did your
research you imported it you launched it
now your listing's live
now the game starts now continue to
optimize your listing optimize your
keywords optimize your ads
right and uh keep going keep pushing you
know make your listing as good as it can
possibly be
integrate customer feedback into your um
listing images maybe over time as you
get more and more customer feedback
but check this out i mean feeding
guidelines uh important notes you know
highlighting the healthy aspect um
highlighting the
the product itself here with the
pictures of the banana chips this is
really good stuff guys so they did
really good work for marielle and you
can you know find her uh i know she's
got her etsy shop up and i think her
amazon account
is uh is live as well i can put a link
to it in the description if it's ready
but she's launching a cool dog brand
some some food um some other fun stuff
related to um to that so i know it's in
the works it's called healthy hound if
you're wondering
all right listing images though so
they've got a great portfolio of various
images that they have created for
various products and brands in the past
you can find their portfolio of course
using the link in the description which
also has a code with it in case again if
you hire them make sure you use the code
ryan10 to save 10
uh 3d renderings though you can find
some of them here on their website
they've also uh they sent me a link to
their um google drive here where they've
got some uh images i don't know i like
looking at it in google drive honestly
um but you can find out more on their
website as well but check out these 3d
renderings guys these are sick like
that looks beautiful
if you put that against a white
background too when you have the like
png background it looks a little bit
more fake but when you put it against a
like flat color background um it tends
to look you know very much real
so if you're wondering how people were
doing this on amazon by the way like how
they get such a realistic photo well i
think a lot of times it is 3d renderings
and i heard about this trend really
emerging
in like that when i first heard about
was probably like 2018 so at this point
it's not even news people have been
doing this for a while on amazon um you
can see like some of these products just
look incredible and you may be thinking
like oh it looks too fa like if you're
just the customer
again i don't know how
i think a lot of people are just kind of
like oh the value proposition in this
looks really good like it's all these
subliminal things that like i don't even
know if people are aware of how their
brain is actually working but what's
cool is on amazon by the way like when
you're in a hyper competitive category
the cream will rise to the top right as
long as you scroll past the uh the ads
what you're gonna see is the highest
performing products and again it's not
even about the product really because
this is all online shopping people can't
actually see or feel or touch or smell
the product what we're seeing when i say
the highest performing products are the
highest performing
product listings and mainly again images
because
it starts with getting clicked in search
results and if you don't have really
good images you're not going to get
clicked in search results
so i'm really loving the 3d renderings
here and i wanted to also
highlight for you that they've got great
enhanced brand content as well okay ebc
stands for enhanced brand content
everybody that's serious about selling
on amazon should plan on
becoming brand registered and then when
you do that you get access to enhanced
brand content it doesn't cost you any
extra money to use it so assuming that
you go and you file your trademark and
you get into brand registry
it would be criminal not to add enhanced
brand content to your listing so they
specialize in this um some of these are
just mock-ups so you can see this has
the the latin like lorem ipsum text in
here uh but still really good looking
and by the way like the enhanced brand
content guys like
the way i don't want to make this a
tutorial on how to do it but like it's
something that maybe in theory if you
had a lot of time to dedicate to you
could potentially do yourself but you
know you have to go in there and kind of
familiarize yourself with the layouts
because amazon when you try to add
enhanced brand content to your listings
they give you an option of like various
layouts
for your content and then you have to
provide the
the con i keep saying content like the
images typically uh in the kind of
structure and order that amazon tells
you that they must be
okay so you really need to be familiar
with how amazon's enhanced brand content
works
when you're doing your design okay or
you know you just trust the experts and
um you know they they're very familiar
with uh how it works that's why like
what i'm saying is when you kind of look
at how this looks right now this is
optimized specifically
for the format and the order that
enhanced brand content um is going to be
added to a listing so
in case you're wondering like it's not
random how they laid this stuff out it's
a
it's uh it's basically how amazon wants
it you know and i'm sure if you if you
shop on amazon depending on how much you
shop on amazon you probably have noticed
a lot of consistency in the layout of
the various enhanced brand contents
but also i mean it's variable too like
like we're looking at there's some some
differences when we're just checking out
their portfolio here and that is because
again we have options it's not um one
size fits all they do give us options so
so guys their company name is amz
optimizer if you use the link in the
description you will save 10
and if you're not ready to hire them
today just please like store in the back
of your mind i'm not endorsing them for
any reason other than that they do
really high quality work it's not just
for me seeing their portfolio marielle
used them and you saw how good her
product turned out okay they do 3d
renderings they do you know all the
listing images they do lifestyle images
they do enhanced brand content they do
photography and they probably do more
than that honestly but those are the
ones that i'm familiar with okay so i'm
endorsing them because i really believe
in the quality of their work and
fortunately they also hooked it up with
a discount code for you guys so make
sure you actually use the discount code
if you end up working with them uh as
far as like a little bit about them they
have studios in the usa and china they
are offering a discount code of ryan10
all one word you can email them they're
very you know easy to talk to they've
got a live chat on their website as well
uh so if you go to their website you
know again you should use the link in
the description because that has the the
code applied for 10 off but also you
know you can use the live chat on the
website you can email them info
amzotmizer.com
if you have any questions feedback etc
if also if you have questions you can
drop me a comment on this video of
course and i'll get back to you but
that's pretty much everything i wanted
to cover guys i just wanted to remind
you i am a multi-million dollar amazon
seller if you would like to learn from
me specifically amazon fba i do have a
full step-by-step course it's the most
thorough course you will find on the
internet you can find out more using the
link in the description you can also
reach out to me if you have any
questions um that's it guys thank you so
much for watching please like please
subscribe please go enjoy the rest of
your friday and your weekend and i'll
see you soon
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