What if there's a way for you
to get more followers, on Instagram for free.
Today, Blake and I, we gonna teach you the seven ways
to grow, organically on Instagram.
You see, Blake is my director of social media.
He also manages my social media account
and my Instagram account.
Now, just recently, we finished
an online training called, Instagram Secrets
and we've been getting hundreds and hundreds
of questions just from my students
from all over the world.
I thought you know what, why don't we make another video
just for you and talk about, not just one, not two,
not three, seven ways to grow on Instagram organically.
Now first of all, what is the difference
between organic growth versus non-organic growth?
Well, organic growth simply means that you're growing
by getting followers through your posts,
through maybe stories reaching, you know, explorer feeds,
or even just hash tags that you use.
Things like that versus paid,
or which could be shout outs,
it could be, you know, influencer marketing.
If you're paying another brand to showcase your profile.
And it could also be, you know, paying for ads
to try to get followers as well.
Correct, so we're talking about how to grow organically,
meaning doesn't cost you anything, right?
Exactly. It's for free.
So, what's the first way to grow organically on Instagram?
The first way to grow organically on Instagram,
it seems super simple,
but most people actually over look this,
which is to keep your Instagram stories active everyday.
And the reason why that's so important,
is because Instagram is really favoring people
that leverage every part of the platform.
And the algorithm favors people that leverage everything
from the DMs, to the stories, to the highlights,
to the posts, and everything all in between, right?
So with Instagram, keeping your stories active
allows you to stay at the top bar.
And then if you constantly have
your Instagram stories active,
people will see your stories a lot of the time
if they're really engaging as well.
So the other thing, too, is to make
your Instagram stories very engaging
by, you know, adding things to them like polls
or questions or stuff like that.
So engage and engage with the audience, right?
So, not just watching passively, which is okay.
But get 'em to click on something.
Exactly, because the other thing, too, is
if you go through the Instagram feed,
they're actually starting to show
little rows of, the stories that are active right now,
as you scroll through the feed, because they realize
that people actually like the Instagram stories more
than the traditional posts that you see on Facebook
and the old days of Instagram.
How often we should post stories?
Try to keep the stories full
by posting every 24 hours minimum.
So once a day?
Yeah, once a day.
You know, just keep in mind that it gets archived
after 24 hours, but you can always access that
and put it in your highlights afterwards.
And then it doesn't have to be like so formal.
We want it to be day-to-day, something informal.
Sometimes can be where you're going, what you're doing.
Exactly.
It doesn't have to be like super high production.
Right, think of it like as your own
little personal reality TV show.
I love that, I love the idea.
Okay, so that's way number one to grow organically.
What's way number two, to grow organically?
So, way number two is to use stories to drive traffic.
And simply speaking, what I mean by that,
is after you hit 10,000 followers or more,
you actually get the ability
to swipe up on your stories, right?
And you can send them to any link that you want,
and be able to actually look in the analytics,
as to how many people
you're driving towards the clicks, right?
So, that being said, if you have an account
that's less than 10, 000 followers,
I don't want you to get discouraged
because there's actually a little work around,
a little hack that you could do to help drive more traffic.
Right.
And that is to just simple use the sticker username
in your Instagram stories,
so you put your own profile user name in the story,
and you say head to, your username,
and click the link in the bio to get XYZ offer, right?
Whatever offer that you have.
Can you demonstrate?
Sure, yeah.
So, it would basically be, we've got some stories
on here right now, but...
You would just go to your story,
and you know,
we could take a shot here.
And then what we would do is, just go here,
mention and we'll go
to a profile like this,
and then we just go into...
Yes, so if you don't have 10,000 followers,
you can use the link in your bio
and drive your followers to the bio link.
If you wanna drive them to your landing page,
one of your free offers, or to book a time with you,
or check a e-commerce website,
or whatever it is that you want,
that makes call to action, that you want them to take,
you can easily do that.
Just drive them to the bio link.
Exactly, so it looks like that.
Yeah, please head to my, right there, hashtag,
very, very simple, to get this camera, right?
No, don't go there, you're not gonna get this camera.
This camera's not for sale.
(chuckles) That's right.
It's not for sale.
We're selling on Ebay for $100,000.
But that's the idea, right?
Very, very simple.
You have to train, and train, and educate your followers,
how to, engage, with you, right? Do you want them to click?
Do you want them to click and follow something?
Do you want them to swipe up?
What do you want them to do?
And they get used to taking action
on your Instagram account.
That's what we talked about, right?
Way number three to grow organically on Instagram.
Way number three is to get crystal clear with your bio.
And the reason why that's important,
and again it's one of the most fundamental,
foundational things that you can do with the account--
We've seen so many accounts
where they don't even have a bio link.
They don't even have a bio and--
There's nothing to click on. There's nothing to click on
and then even the description that they have,
is their description in their bio,
is literally they'll just put their name,
or they just, you know, there's no creativity involved.
It's not eye-catching,
and it could be one of the biggest pitfalls
because if you're engaging with other accounts,
or people are finding you through all your posts,
the tags that you use, or your stories,
or whatever it is, if they go to your profile,
the bio in your profile photo is the first thing
that they're gonna see.
And if it's, if that's not right,
if it's not eye-catching,
they're just gonna go to the next profile.
That's correct.
And then, if you don't get them to clicking somewhere,
again, you're not training
your followers or fans to take action.
They just keep scrolling, scrolling,
and skimming through content and posts,
but they're not clicking on anything.
When you want to offer something,
or you wanna recommend something,
they're not used to it.
Exactly.
'Cause you haven't been training them on how to do that.
So, share with them our bio, maybe.
So, yeah, so, our bio is The King of High-Ticket Sales.
Which is, a credibility.
Exactly.
It also lets them know exactly who you are, right?
So we've also got multi-millionaire entrepreneur.
As you are.
Yes.
So you're an entrepreneur.
And we've got TEDx speaker,
and author of 13 books.
More social proof and credibility.
Yes, who is this person, right?
Exactly.
What qualifies him, or her, to have these things,
or what are their backgrounds?
Why should I follow them?
Why you?
Why should they follow you?
Now, you notice also we have emojis.
Yep, so the emojis are very powerful.
If you don't wanna use emojis,
you can also use alt codes,
and put like bullets and stuff like that.
At first, I didn't like emojis at all.
I thought, why do you I have like silly emojis?
It took a long time.
To convince me to do it, yes that's true.
Do you think that we should more emojis with Dan Lok?
Comment below, comment.
Don't encourage it, okay?
(chuckles)
Yes, but emoji, it catches people's attention.
It does.
But, also I think it mays it a little bit more,
it's like, more fun to engage with you.
It does, yeah.
So a little emoji.
So, we have the emojis, and then the last line
that we have is to discover
the number one high income skill--
Sometimes we drive them to the free book,
sometimes, we drive them to watch a video,
sometimes we drive them to join one of our classes, right.
We change it all the time.
Exactly.
The most important thing is
that you have some form of call to action,
in the bottom line of your bio.
And you wanna have emojis,
or arrows or something pointing down
to initiate those people to click the link
because it does make a substantial difference.
We tested this.
It makes a difference.
When you don't have a emoji pointing down,
I know it sounds so small, it's like silly,
but it actually makes a difference
in terms of conversion.
Very significant difference.
That's like a simple trick that you can do,
a simple hack, right?
Yep. Right there.
So what's way number four to grow organically on Instagram.
The fourth way to grow your Instragram organically,
is to use DMs, or direct messages--
Direct message.
To build relationships.
I thought you say, direct mail.
Not direct mail, no.
Good old days.
(chuckles)
Good old days, direct mail.
Not quite. Envelopes and stamps.
No. It's direct message.
Direct message is almost like direct mail for Instagram.
That's right, that's right.
So, you know, just to show an example,
basically, what you could do is,
you know, very simply, go to a recent post.
You know, one like this one,
that we know did pretty well.
And you know--
[Dan] See someone who has an interesting comment--
[Blake] Yeah, we can go to--
[Dan] D.A.N.O.S. (chuckles)
[Blake] Sandro--
[Dan] Yes.
[Blake] And we can actually message him.
[Dan] Right there.
[Blake] Send message.
And we can say, Hey Sandro,
love your comment
on my...
infinity gauntlet post.
[Dan] Yes.
So you interact with your fans.
Now doesn't mean that you wanna DM everybody, right?
But once you grow your account,
you have a lot of your followers DMing you as well.
It's a great way to connect with the fans.
And if you wanna take it to your product, your service,
your program, different things that you offer.
DM is actually a very powerful way to do this.
It's not just a growing of followers,
but how do you convert the followers into actual sales,
into revenue, into income, right?
So DM is a very powerful way to do that.
Exactly.
Way number five to grow your Instagram organically.
Number five is to comment in relevant niches,
and with relevant hashtags,
to get more exposure on the account.
What are relevant hashtags?
Give us some examples.
So some relevant hashtags,
it depends what kind of industry you're in,
and things like that.
So, you know, I know I use the example
of you know, veganism, whatever,
because we are in Vancouver.
So it's part of the culture.
Yes.
Although, we're not vegan.
We're not vegans.
No, we're anti-vegan but
(chuckles)
we're not--
We love vegans, we're just not vegans.
We're not vegans but we love vegans.
Yeah, that's right.
But you could go to, is just go #vegan, #veganrecipes,
and just scroll through those posts,
start interacting, commenting.
You know, liking them--
So, so you know, relevant account, relevant post,
within your niche, within your industry.
Exactly. By commenting, interacting,
seeing the hashtag, and then is it,
do we use the hashtag on our Instagram account?
Yeah, you could use the same one as well,
'cause then it's kind like a bit of a double whammy effect
where if your, you know, if it is relevant then obviously
you'll using that in your own post,
and then you'll also be going to
that hashtag in the search feature
and interact with those posts as well.
So again, it would be as simple as hitting
the search button, going to search,
and then we would go to hashtag,
and we could just go, you know, for example,
vegan recipes, 2.8 million posts--
That's a good one.
And you could follow the hashtag as well,
to stay in the know with,
you know, what content is doing very well.
Yes.
And more importantly, you could actually keep track
of what the top posts are right now.
Yeah, comment below too, you guys, why you want to know,
what are the top posts.
Why you wanna follow the top posts?
And, uh-- See if you can get it.
See if you can get it in the comments.
See, we read your comments, by the way.
Yes, I do.
And so more importantly though,
is going through these hashtags,
and then you can, again,
you can like and follow these photos.
You know, you go to them and you can like them, follow them,
whatever you wanna do.
And then as you go through all these profiles,
and you clearly have a bunch of photos
that are very relevant to that niche as well,
those same people will come back and follow you back,
'cause it's highly relevant to what you're doing.
Instead of having, like, vegan recipes
and then you go to, you know, Dan Lok's page
and start liking stuff on Dan Lok's page.
Yes, that's not relevant.
It's not very congruent, right?
So, as long as the hashtags
that you're following is congruent--
Makes sense.
Then you're totally good to go.
I love it.
Way number six to grow organically on Instagram.
So this one is actually probably one
of the most unused ways,
but it's actually re-posting your hashtags
in the comments of your posts.
Okay.
So-- So, you notice that,
we don't post hashtags in our description.
[Blake] That's right.
[Dan] Why is that?
[Blake] Well, because it looks,
it kinda looks a little bit spammy
and stuff like that.
So, the way that you usually wanna post
your hashtags when you do use them,
because they do work when you research them properly,
is you actually put them in your first comment.
And you usually separate by five dots.
So you'll do five dots, or five dashes.
You can also look up online,
how many, you could copy
and paste spaces on people's website
that they specifically give you,
for the purpose of hiding the hashtags,
so that it'll just have a see more thing,
and then it doesn't look spammy at all.
Plus, people get concerned about this,
but truly the Instagram minds
is so used to seeing hashtags,
it's just part of the culture on Instagram now.
Yeah. It's not a big deal.
So don't be afraid.
Don't shy away from using hashtags.
As long as you post them in your comment,
and not in your post description itself.
And then this little trick that you could do
to get up to, you know, even, it's a little bit
but, you know five to 10% more exposure,
is, you know--
It adds up.
Let's say, it does add up.
So, especially as the account grows,
it really does add up.
And what you would do is, you would post your photo,
or your video, whatever, and you would have your caption,
and then you'd have your first comment
which is your hashtags.
And then you could wait, you know, five, six, 10 hours.
You could wait a day.
And then you go back to the post.
You delete that first comment,
and then you repost those hashtags.
Or you could re-post actually a whole different set
of hashtags that may not have been introduced
to that post in the first place.
And then you get a little bit of added exposure,
and possibly, new followers.
Do you recommend using the same hashtags
or the same group of hashtags all the time?
I would recommend that you have like,
a handful of different sets.
Like variations of it,
but we all, within a same niche, the same categories, right?
Yep, exactly.
And you can vary them up.
Totally. I like it. Okay, last way.
Way seven to grow your Instagram account.
The last way is to leverage the link in your bio,
in a way that adds value to your followers.
So, for example, with us, we have, right now, at least,
at the time of this video series,
is the free training that you put together
on high-ticket closing.
Correct.
How to get started with high-ticket closing,
how to find influencers,
and how the whole thing works, right?
So, but you know, if it's, maybe
you're in the fitness niche, and stuff like that,
give away a free two day nutrition plan in your bio.
You could give away a discount code,
if you have a Shopify store,
or any kind of branded store.
It doesn't really matter, what the niche is,
or what you're in,
if you're creative enough and you think it through,
you'll come up with a way to add value
to your followers very easily.
So those are the seven ways to grow your followers,
grow your following on Instagram organically.
Now Blake and I, we did a three hour training
on this for Instagram Secrets.
If you wanna get our official recording,
'cause probably by the time you watch this,
you've already missed the live online event.
Hey, you know what?
Good news for you, click the link below,
you can still get the official recording.
This is just like some basic information.
Imagine three hours, intense training.
Blake and I, we go deep, right?
We show you behind the scenes, what some of the things
that we did to go from like, really zero subscribers.
We hit fifty thousand subscribers.
I brought Blake in and then we grew
to now almost over eight hundred thousand subscribers
in a couple months, maybe less than thirty days.
A million followers, on Instagram.
There's a science behind it.
So click the link if you want to know more.