Here are some 11 top tips on how to use Google Ads Audiences.
Hello, I’m Uzair and thanks for joining in. In this video, I will give some top tips
to get the most out of Google Ads new audiences. Audiences were introduced to Search Ads over
seven years ago and have been improved a lot since then.
Here are the 11 different audiences you can use in Google Ads:
1. Audience Insights When you start to plan your Google Ads campaign,
have a look through your Audience insights for previous ads. You will be able to learn
who you are already reaching, or who you may wish to target.
2. Observation Make sure that you initiate the “observation”
setting when you apply Audiences to your search. Start by adding in the types of audience that
you think you might be interested in attracting and then watch the metrics to find out more.
3. Audiences Start by looking at the most relevant audiences
for your campaign. Look at the first two or three impactful categories and expand on those
only once you can be sure that they are effective. 4. Campaign
At the campaign level, you can apply audiences to help you get the coverage that you’re
looking for. 5. Smart Bidding
If you have chosen to use Smart Bidding in your Google Ad campaign, don’t worry about
adjusting the bids. Those signals are already integrated into the auction-time bids.
6. Manual Bidding For those of you not using Smart Bidding,
you can adjust the bids according to the differences in performance.
7. Affinity Audience When it comes to Affinity Audience, make sure
that you keep an open mind. Affinity audiences can be used by types of industries who may
have written off targeting a specific audience, such as health care, financial and religious
advertisers. 8. Seasonal Event Audiences
If you are looking at Seasonal Event audiences, make sure that you budget for increases and
reductions in audience size. By their very nature, seasonal audiences are going to be
active at certain times of the year, such as Black Friday.
9. Similar Audiences For similar audiences, look first at your
original Customer Match list (also known as the Seed List). This will help you to get
comparative insights about your Google Ads campaign alongside the scale of similar audiences.
10. Customer Match Keep the long-term goals in mind. Customer
Match statistics allow you to compare against similar audiences over longer periods to identify
higher-value signals. 11. Review & Update
Review and update your seed list regularly. Your Customer Match lists will remain the
same, so it is possible that you may want to remove audiences that you are not interested
in reaching any more. Constantly refreshing your list will allow you to adjust according
to customers that have recently converted in some of your higher-quality products.
Hope you liked this video, if you have some other tips, I would love to hear them and
feel free to put them in the comment box below. Thank you for your time and I look forward
to seeing you in my next video.