In this video I'm gonna talk about my favorite ad strategies from Growth Everywhere
which is a podcast where I nerd out on entrepreneurship and I interviewed
world-class entrepreneurs so enjoy the video.
--so when you drive query-based
traffic you don't have to do a whole lot okay here's my product you know buy it
here's a picture of it here's a description of it you were looking for
it anyways when you're driving contextual traffic it requires more than
that you have to move someone from looking at a picture of their friend to
making a buying decision and the way that we do that is we send people to
what's called a free sell engagement page an article that engages them in a
conversation about a topic or a problem that they are interested in that alludes
to a solution that is our product and so what happens is instead of us being like
hey buy my stuff or like hey check out this article and then in the article
there's a transition into the conversation amount of product so it's
like hey I had this experience I had diabetes and I started eating well and
it was amazing and I feel so much better and I used this particular supplement
and then they click the link for that supplement and now they're chasing the
offer and then they go to the sales page if you're just starting out and you have
very little traffic going to your site what we recommend is um our quizzes
really worked well with Facebook Ads and you know you don't have to be a big
spender on Facebook in order to see huge results from it so we recommend driving
Facebook traffic from Facebook ads to your quizzes and advertising it what
ends up happening you get a ton of engagement on your ads where people are
sharing the quiz adds itself commenting and putting their results and Facebook
sees the quizzes as like a highly engaging content add content so it
drives down the cost of your ads so for some of our customers and users there's
like they're able to capture leads at 5 cents so you love to you know 90 cents a
lead and depending on the type of quiz that they're running to their website
you know I said I'm impressed was done some retargeting and we found Facebook
is where we're seeing a lot of response where people are entering our funnel
after we retarget them to that that channel I you know I love LinkedIn we
certainly run stuff with targeted ads like viz oh it is more expense
certainly than Facebook or Twitter but there's a good you know the good there's
good targets on LinkedIn and our sales team of courses is very active social
selling and using LinkedIn I'm most interested in setting a retargeting
pixel so I can follow up with them through retargeting ads so what we're
doing now is we're buying advertising and the list that I'm interested in
building initially at least is not a you know list of demos you know not a list
of subscribers even but I'm interested in building our pixel audience list so
how many people can we pixel with Facebook retargeting and Google
retargeting so that now we've given value in advance right they came to our
site they read it I didn't make him jump through a hoop it wasn't quid pro quo
it wasn't hey give me your name and email address and then I'll give you
some content it's a I'm so glad you're here here's some great content you know
maybe they click around but now I know they came to my site and I can follow up
I get multiple bites at the Apple through retargeting and then it's in
those retargeting ads where we ask people to you know give us their name
and email address or take a demo but it's only after we delivered value in
advance but now the brand advertisers are also getting into the game and newer
ways of correlating what happens when you invest allow these brands to really
see the impact of their spending so you can really see these days also with with
mobile location data you can see if someone has seen your ad actually visits
your store and then you can correlate that with your point-of-sale data let's
see if you actually sold more things so it's an exciting time for marketers they
can really see better how their money is working for them but it's also a super
confusing time for marketers because digital is so much more complex than
just buying a newspaper ad or a television spot and we have Pixability
tried to provide clarity to those brand advertisers with great content unique
but really adds value to your cast no matter if they are customer or they
will never buy the throttle and then when you have great content Facebook
advertising becomes a really huge weapon to maximize that content so content is
booked advertising to reach as many users as we can with a content and when
we have give the funnel so once you visit our blog with website custom
audiences from Facebook advertising we will target you and we tell you hey we
also have this great ebook that you can download
we only want your email for example or your email and your name we can work
them into leads and then we use HubSpot to do lead nurturing and with time
convert them into face customers so in any of these cases they found that by
putting the ability to engage with their call center right up front be a
telephone number increase their call through rate we call a phone through
rate and because they knew what AdWords and ads were driving those calls they
were able to optimize around those calls and those calls are the best quality
leads because there's immediate urgency nobody's picking up the call it they're
not seriously thinking about going to your resort where somebody might down
click on an ad or fill in the contact form just to gather information for next
year so the interesting thing about our use of telephones of mobile devices of
smart phones is they communicate to the brand a certain level of urgency that
you don't necessarily get from a click