STRONG Style = More MONEY 10 Ways Image Increases Income (Research Backed)
[0:00:00] Imagine you’re walking into a negotiation.
I give you one tip which increases the amount you’re able to take from that negotiation
by 10% or you’re about to go meet with a client, been trying to close this deal for
a long time and I help you go from a 25% closure rate to a 43% closure rate with a few small
changes. Gentlemen, this stuff is real. And in today’s
video, I’m going to share with you ten ways that image can improve your bottom line.
[Music] Gentlemen, the thing I love about style is
how you can use it as a weapon to get what you want out of life. Modern day business
I look at it as something that guys are going into, they want to succeed, they want to have
– they want to go in there and make their mark. And I’m excited when I can teach men
how to dress in a way, so that they can get more out of a negotiation our of a business
deal. Be able to go in there and create that trust and confidence.
In today’s video, I’m sharing with you a lot of information. In the description,
I’m going to link over to the support article. And by the way guys, I’m also going to link
over to my new coaching program, this is Style System VIP. Nothing else is like this on the
market. So, for years I resisted coaching, it was just something that was growing my
business in different ways want to put out more video more content more eBooks, but I
felt I was putting out too much information and not enough transformation.
So, I’ve decided to bring back in this coaching program based off of my old style system where
we are going to spend one-on-one time. I know that guys are taking my information they go
out there and they’re buying clothing, they’re going out there and they’re trying to make
some things happen, but they’re learning into roadblocks, they’re running into problems.
They’re buying clothing bring it home and feeling helpless because it doesn’t look
nearly as sharp now that they’ve got it at the house.
And guess what guys? In our new Style System VIP, we are going to have parts of this program
set up, so you can speak with us one-on-one so that you can be part of group coaching
so that when you go shopping you’ll be able to put us on Facetime or be able to send us
a picture so that we can help you buy the clothing so that you can become the man you
know yourself to be. Guys, if you’re interested I’ve got an application down below, so go
check it out. But now, let’s get into the ten points.
Example number one of how clothing helps you make more money. When you wear certain clothing
you are going to perform better. There’s a study, they took white jackets. One group
they told doctor jackets, the other group they told painter smocks. The people that
thought they were wearing a painter’s smock didn’t do really any better on the exam
they took. The people that were wearing the doctors’ jackets because it made them feel,
oh, wow, this is a doctor’s jacket I – they felt more authoritative, they felt more competent.
Guess what? They performed better. And if anyone that plays sports knows this. When
you wear the proper uniform you actually feel and you perform better and it does have a
measurable effect. Example number two of how clothing affects
the bottom line. It makes you a better abstract thinking specifically formal clothing makes
you a better abstract thinker. So, this is based off a 2015 study and what they found
is when people wore a formal clothing, the definition of formal clothing is clothing
that you wouldn’t normally wear when hanging out with your friends. If you are wearing
a sports jacket with a nice shirt maybe with a tie with nice shoes all that stuff that
goes with it, all of a sudden you are going to perform better and you’re going to think
differently. Instead of thinking concretely which is more
at the lower level, you’re going to think at the higher level this formal clothing is
having an effect on how you examine things. How does that relate to the bottom line? Because
if you’re an abstract thinker if you’re a strong thinker, that’s one of the most
sought after things in the world. So, whether at work you’re going to perform better or
if you’re running your own company, you’re going to basically think it away that’s
going to help you make more money. Example number three of how clothing helps
you make more money is it plays on people’s prejudices. Yes, that sounds bad, but people
are prejudiced, they are – they make quick decisions based off of what they see in their
own experiences. They’re going to look at you dressed nice they’re going to say, you
know this is someone that looks healthy that looks like someone I would want to do business
with. But if you don’t look the part, you’re going to be – it’s the fight or flight.
And this has kept people alive for millions of years and if you know that first impressions
are just so deeply embedded in people and if you use that to your advantage, I’m not
saying manipulate people, I’m saying give yourself -- just give yourself the best option
put yourself out there on the right foot. Example number four of how clothing is going
to make you money, it’s going to help you grab attention stand out in a crowded market.
So, anyone out there realtor? Anyone out there maybe a consultant? How many people are doing
the same exact job in your city? Probably a lot. So, how are you going to stand apart,
how are you going to grab attention when you walk in the room without saying a word? Now,
I’m not saying be a clown or wear something incredibly bright, but I am talking about
controlling that image, finding the look that works for you that sends the message you want
to send. [0:05:02]
Example number five of how clothing is going to make money for you, it’s going to give
you instant status. So, status is something that’s given to us by our peers and it’s
something that in many cases is earned, but if you walk into a networking that maybe at
someplace where people just don’t know you, status is going to be assumed and this is
when what you wear quick sec – everyone just makes this split second decisions.
I had a client once, he was a programmer, he’s in hanging out with a bunch of other
programmers. They all had the same job title, but he always dressed a bit better. We’re
not talking suits or sports jackets, the guy just simply wore shirts that were button downs
that look great on him that fit him well, it was a monochromatic look, everyone else
t-shirt, jeans, shoes, you know that kind of stuff. Every time somebody would walk in,
they would see this group of people, you know, talking to him, you know, they would assume
he was the manager. It happened so much it was no surprise when he was promoted up. Now,
think about that. He was assumed to have the status of the higher level. Opportunity will
come your way because you simply look the part.
Example number six. Expectation match. So, this is when in your mind you assume what
somebody is going to look like or how they’re going to behave and how that does match in
reality. It’s a great thing from our brain’s perspective when this match is up and when
it doesn’t we try to make sense of it. So, if somebody looks the part, you give them
that good first impression, all of a sudden when they don’t -- maybe they make a mistake
maybe they’re late, you try to excuse that because here’s the deal is you don’t want
to be wrong because you want your expectations to be met.
So, if you’re not meeting someone’s expectation, if you don’t look the part and you make
a mistake they’re going to say, oh, well, that’s what I – I mean it just confirms
my doubts about this person. So, you want to be on the side of matching up their expectations
because this gives you the ability to make mistakes and to recover from those mistakes.
Example number seven of how clothing is going to make you money. Intelligence and competence.
So, imagine what an intelligent – what’s a genius look like? Maybe Albert Einstein
came to mind, maybe Tesla, somebody. Geniuses have certain looks and maybe you’re creative
and you’re trying to break into a field, you go in interviews, but you want to show
that with your image. You can wear professional clothing, but maybe you can bring in bright
glasses. One of my favorite thought leaders is Seth
Godin. If anyone knows is style they know his glasses and his bald head, very distinctive
in his style. The guy doesn’t wear suits that fit him very well, but it’s those things
which enable him to standout from the pack. Glasses in general if you understand that
basically a harsh frame something that has a lot of contrast in and around your face
is going to make you look smarter, you can use that to your advantage. Another thing
is that simply people that dress better are perceived as more intelligent.
Example number eight of how clothing can help you earn more money is the right clothing
can send signals of authority and trust. Think about that. If somebody has authority and
trust in a market not only are people more likely to do business with them to easily
open up their wallets, they’re more likely to spend more money because at the end of
the day they trust them to get the job done. They’re not also going to question them
when they’re making things happen. And if you are the expert if you are darn good at
what you do, isn’t that make it easier when you can just simply get to work and make things
happen? Now, there’s a classic study, they show
a man in a suit jaywalking and he was able to get three times as many people to follow
him as a man who is simply much more casually dressed. Now, it’s interesting is trust
also comes with certain colors. Red being, you know, there’s a reason why I wore this
red necktie. It is something that if I would do this same video without any red, you would
not trust me as much. In fact, I think the percentage was like 15 to 20% more people
are going to trust a man wearing red. If you’re going to get up in front of a crowd, learn
to use red. Also, orange works, other variances of red
can work and understanding that blue especially true blue can signal trust and make people
like you more. So, if you want to, you know, basically show connection with somebody maybe
wear a blue tie. So there are things that you can use with color basically to help you
grow your business. So, this next example of how clothing can
help you make more money, one of my favorites. There’s a recent study in which they examined
negotiations. They had students and they had some dressed in suits, other ones dressed
in sweats and they called it the suit versus the sweats. And sure enough the guys in suits
dominated consistently again and again on average pulling 10% more from a negotiation
every time they went in. The people that were dressed underdressed basically they just gave
up and more likely to concede in a negotiation. That’s a big deal. A lot of negotiations
they are not win-win situations, they are over a limited resource, so if you can walk
away with 10% more that’s a huge win. [0:09:55]
This next example goes a little bit beyond the clothing, it’s about retention it’s
about making a lasting impression. It’s about when you meet with someone and you engage
with people that they walk away saying you know what I don’t know what it was about
this guy, but I really liked him and they remember you. Now, one of the best things
you can do and this is more with your mannerisms and your etiquette is that you can basically
restate what you all just talked about. Maybe you are engage with someone that you
view as a potential client talking with them for about 10 to 15 minutes. At the end of
it, you summarize the key points they talked about, how you’re going to follow up with
them in the next 24 hours. This is the contact information you have and it was a pleasure
to meet you. Now, this person not only were you listening
and you paid attention, you recited back the key points they were trying to make and they’ve
been trying to make all night and my gosh who was this guy, I’m excited and I am going
to remember him and it’s that – that very important thing being able to be remembered
for them to retain in their memory of you being someone they want to do business is
going to make that call the next day successful. All right, gents hopefully you enjoy this
video. Let me know in the comments how I could have made it better. I think there’s a lot
of information in this video. I’m going to link to a support article which is going
to go into a lot more information that I wasn’t able to cover in this short video.
And if you’re interested in my coaching program, StyleSystemVIP.com, I’m going to
link to it down in the description as well. We’re taking applications right now. I’m
doing applications because I want to make sure it’s the right fit. I want to make
sure that I’m bringing in people who really will take action. This is going to be an intense
program. I, you know, ran a hundreds of people through my older program, this is going to
be taking it to the next level because I’ve never been able to, you know, work with people
so closely. I’ve now got a team who I can bring in and
help support guys that are going through this because what I want is transformation. I don’t
want you just to be able to recite the information and to read stuff and passively absorb it,
I want you to go out there and build a better life, to improve your business, to be able
to go out there and do what you want to do with style, for you to be able to take this
information take action on it and become the man you know yourself to be.
Gentlemen, that’s it. Take care. I’ll see you in the next video.
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