in june we announced that the mac is
taking another huge leap forward by
transitioning to apple silicon
and we promised that the first mac with
apple silicon would arrive by the end of
this year
well that day is here we are incredibly
excited to announce our first step
in this transition with our first chip
designed specifically
for the mac and we call it
m1 our approach with m1 was to deliver
industry leading performance and
features
while relentlessly focusing on power
efficiency m1 is the first system on
chip
or soc for the mac until now a mac
needed multiple chips to deliver all of
its features
it had chips for the processor i o
security
and memory now with m1 these
technologies are combined into a single
soc delivering a whole new level of
integration for more simplicity
efficiency and amazing performance m1
also features our unified memory
architecture
or uma m1 unifies its high bandwidth low
latency memory into a single pool within
a custom package
as a result all of the technologies in
the soc can
access the same data without copying it
between multiple pools of memory
m1 is the first personal computer chip
built using the industry leading 5
nanometer process technology
m1 has a massive 16 billion transistors
and we use all of these transistors to
give m1 amazing performance on leading
edge technologies
the incredible performance of m1 starts
with the cpu which features two types of
course
high performance and high efficiency
each performance core is designed to run
a single task or thread
as efficiently as possible while
maximizing performance
and m1 has four of these incredibly fast
high performance cores
to handle lighter workloads more
efficiently m1 brings high efficiency
cores to the mac
and m1 has four of these efficiency
cores which on their own
delivers similar performance as the
current generation dual core macbook air
at
much lower power m1 has our latest
performance controller that determines
in real time record runs
for maximum performance and efficiency
now what about graphics
it's the most advanced graphics
processor we've ever created
and with up to eight of these gpu cores
m1 is capable of executing nearly 25
000 threads at a time we pack our chips
with powerful custom technologies
m1 features our most advanced neural
engine
with a 16 core design it's capable of
executing a massive
11 trillion operations per second
finally m1 integrates our latest
generation secure enclave
it's faster than ever and brings
best-in-class security to the mac
for the first time ever we've been able
to design mac os
for our own silicon big sur introduces a
bold new design
powerful updates for apps like safari
and messages
and the latest improvements to our
industry-leading privacy features
your mac now instantly wakes from sleep
just like the iphone and ipad
things you do every day like launching
apps are nearly instantaneous
and safari which is already the world's
fastest browser
really shines on apple silicon it's now
one and a half times speedier at running
javascript
and almost two times more responsive
bixer
also features advanced power management
which intelligently allocates tasks
between m1's performance and efficiency
cores
automatically optimizing for lightweight
tasks like reading a node
or performance intensive tasks like
playing a game
so your mac gives you quiet performance
and even better battery life
for years on ios we've worked to
continuously advance the state of the
art for computer security
and with m1 we're bringing this
architecture to the mac
this includes not only hardware verified
secure boot and
automatic high performance encryption
for all your files but also new security
protections built
deep into the code execution
architecture of m1
of course we've optimized all of our
apps for m1
from every app that comes with mac os to
every other app made by
apple now mac os big sur has incredible
technologies that enable you to run a
greater range of apps than ever before
first are universal apps simply put
universal apps are the fastest
most powerful apps you can get universal
apps include a native binary version
built for apple silicon
as well as a native version for intel
processors the two
come together into a single app that you
can download from the app store or from
the web
meaning that one app can run on all of
your macs for existing apps that haven't
yet
upgraded to universal big sur includes
an amazing new technology
rosetta 2. on m1 systems rosetta
seamlessly runs apps
built for intel based macs so even
without an app update you can keep
working on that fusion 360
project and get to the next level in
your favorite game
and these new macs can do something that
no mac has ever done before
for the first time ever you can run your
favorite iphone and ipad apps
directly on your mac so now we have all
the technologies we need for the next
generation of mac
and it's time to introduce the first mac
with m1
[Music]
this is the new macbook air with m1
macbook air is the most popular
mac with eight incredibly powerful cores
the cpu soars to a whole new level of
performance
that's up to three and a half times
faster than the previous generation
and with the world's fastest integrated
graphics that feature up to eight
cores air delivers up to five times
faster graphics performance
now let's talk about that neural engine
with 16 cores
machine learning workloads are up to an
astonishing nine times
faster than the previous air and even
storage gets a performance boost
with ssds that are up to two times
faster
thanks to the m1 storage controller and
latest flash technology what's also
remarkable
is that with the industry-leading
efficiency of the m1 chip
combined with the power management and
mac os big sur
the new air delivers all this
performance without a fan
so no matter how intense the task
macbook air is completely silent
and that same incredible efficiency also
delivers extraordinary battery life
with up to 15 hours of wireless web
browsing
and up to an amazing 18 hours of video
playback
that's six hours longer than before so
we're excited that with m1 apple's
latest image signal processor
comes to the mac this isp delivers
better noise reduction and greater
dynamic range
for sharper images and more detail in
shadows and highlights
as well as improved auto white balance
combined with ml enhanced face detection
so you look more natural on your
facetime calls
in fact everything looks stunning on the
13-inch retina display
which now supports p3 wide color and
with the secure enclave and m1
combined with big sur air delivers best
in class security
with features like touch id and even
with this gigantic increase in
performance
along with its new features the air
still starts at just 9.99
and for education it starts at just 8.99
but that's not all
because today we're bringing m1 to
another beloved mac
this is the new mac mini today m1 comes
to mac mini
bringing a seismic shift in what an
ultra compact desktop can do
with the 8 core cpu and m1 mac mini
delivers up to 3 times faster cpu
performance than the previous quad-core
version
and the 8 core gpu gives the mini a
gigantic
six-fold increase in graphics
performance with
m1 bringing the neural engine to mac
mini
machine learning workloads take a
quantum leap forward
with up to 15 times faster ml
performance than the previous generation
and with the mac mini's advanced thermal
design
m1 is unleashed easily sustaining its
breakthrough performance while the mini
stays cool and quiet
when it comes to connectivity there's an
array of i o
including two usbc ports that now
support
both thunderbolt and usb4 to connect a
wide range of peripherals
including the pro display xdr at a full
6k resolution
mac mini now starts at just 6.99
that's a hundred dollars lower than the
previous generation
that performance is so good that it's
also an excellent choice for another one
of our most popular maps
here's the new 13-inch macbook pro the
eight-core cpu
delivers up to 2.8 times faster
performance
when it comes to graphics the eight core
gpu is up to a whopping
five times faster and when it comes to
machine learning
performance is spectacular
thanks to the neural engine ml is up to
11 times faster than the previous
generation
the new macbook pro also features an
active cooling system
thanks to the efficiency of m1 running
big sur
the new macbook pro delivers up to an
incredible
17 hours for wireless web browsing and
up to
20 hours for video playback the new pro
also has studio quality mics with an
improved signal-to-noise ratio
and it benefits from the m1's advanced
camera isp
with big sur and the secure enclave you
get best in class security features like
activation log
and finally with its two thunderbolt
ports with usb force support
the new pro connects to more peripherals
than ever
including the pro display xdr at full 6k
resolution
and with all this performance and new
capabilities
the new pro is still just 12.99
and just 11.99 for education we're also
proud that these products have been
carefully designed to support
our net zero carbon goal you can order
the new macbook air
mac mini and macbook pro starting today
and they will all be available next week
and mac os big sur will be available
this thursday
thank you for joining us stay safe stay
well
and have a great day but first let's set
the mood
how cool is that