The global ecommerce industry is expected to grow to $6.3 trillion in 2023.
If you want your online business to take a piece of that trillion-dollar pie, you should
start thinking about the products you’ll want to sell next year.
In this video, I’ll share the product categories we at Printful predict will sell big in 2023
so you can add them to your online store and make the most out of your sales.
Hi!
I’m Michael from Printful.
As you prepare your ecommerce business goals for next year, one of the most important parts
of your planning should be understanding the upcoming products and fashion trends.
Our product team is constantly researching the fashion industry and working close with
suppliers to add new print-on-demand products to our catalog, so store owners get the trendiest
products ready on their shops to sell big.
From NFT merch to stylish baggy looks—by the end of this video, you’ll know what
products to sell, and how to sell them, in 2023.
The NFT market is expected to continue to grow in the years to come.
According to Juniper Research, the global number of NFT transactions will rise from
24 million in 2022 to 40 million by 2027.
We’ve seen non-fungible tokens become the next evolution of art and photography for
collectors and consumers around the world.
What could be the next step for NFTs?
Custom print-on-demand products with your NFT art.
Let's say you’re developing an NFT collection to sell, or you’ve bought an NFT that includes
commercial rights, with print-on-demand you can create NFT merch to sell on your online
business.
Upload your NFT artwork and add it to more than 400 products from different categories—apparel,
accessories, and home & living items.
Think about the products that better fit your business’ niche.
Let your customers display your NFT artworkby offering framed prints with the Enhanced Matte
Paper Framed Poster.
You can place your NFT creations on a phone case, an everyday product that, with the right
design, can be turned into a converstation starter.
Create a fashion collection out of your NFTs with essentials like the Unisex Premium Sweatshirt
or the Men's Premium Heavyweight Tee.
Offering NFT merch is a great way to display your artwork for others to see.
Think of the ways you can market your NFT merch to your customers:
Create a limited-edition collection of your NFT products.
Your customers will value getting a collectible, numbered crypto art item that’s not available
anywhere else online.
Collectors will love getting their hands on one of these!
NFTevening.com has some examples on how brands have successfully capitalized on NFT merch
by dropping limited supply product collections.
Check them out to get inspiration for your NFT merch marketing plans.
Finding who to sell your NFT products to is also important.
Find a niche market in crypto consumers, tech lovers, and collectors.
Check the NFT subreddit to learn what digital artists are designing as NFTs these days and
pay close attention to what NFT collectors are mostly interested in.
If you’re still not familiar with the non-fungible tokens market, make sure to check our blog
post on this topic.
Eco-friendly fashion and products will continue to make an impact in the retail industry in
2023.
According to the World Wide Found for Nature, Google searches related to sustainable products
have increased more than 70% since 2016 and, according to Accenture, more than 80% of consumers
confirm they’ll be purchasing more environmentally-friendly products in the next five years.
As the fashion industry shifts to offer more environmentally-friendly apparel options,
your online business should, too.
Your customers will prioritize purchasing garments made of sustainable materials like
organic cotton and recycled polyester.
If you need ideas of eco-friendly products you can sell on your online store, I’ve
got you!
Visit our product catalog’s eco-friendly collection.
Check out the Premium Recycled Bomber Jacket made of 100% recycled polyester that can be
styled for streetwear, athletic, or semi-formal looks.
Or this Baseball Cap made of 100% organic cotton that you can customize with embroidered
designs.
If you’re looking for more colorful options, check out the Unisex Eco Raglan Hoodie and
Unisex Organic Raglan Sweatshirt models.
If you check the customer reviews for these two, you’ll see they’re customer favorites
for their extra comfy finish.
Market these products by launching and promoting a dedicated eco-friendly collection in your
store.
Be transparent about the materials used in the manufacturing process of your products,
your customers will appreciate your sustainability efforts and prioritize your business over
other options.
Find more information about organic or recycled material content certifications in the Description
tab of our eco-friendly products.
Make sure to include them in your products descriptions.
If you want to learn more about how to avoid greenwashing as a business owner, make sure
to check out our video about this topic on our channel.
Have you thought of which niche market might be interested in eco-friendly products?
Look for customers interested in green consumerism, and fast fashion alternatives.
A quick search on Google Trends will show you the growing interest in these topics and
will help you find related keywords that will help you better understand who to market your
products to.
Also, share with your customers how your on-demand, fully customizable clothing catalog is helping
to reduce overproduction waste.
A “Thank you for your purchase” email for your customers can include more information
on how the eco-friendly POD products they just purchased are not part of a mass production
process.
Your customers will appreciate hearing that your products come from trusted suppliers
that use sustainable materials and ethical practices in their production process.
Unless you’ve been hiding under a rock lately, you know that baggy clothes are having a moment
in fashion.
And it’ll continue to be the case in 2023.
Brands like Coach are willing to bet on the baggy trend with their spring-summer 2023
collection.
This is a trend you don’t only see on the catwalk anymore, but on the streets as well.
Give your customers the opportunity to jump on this ‘90s trend by offering baggy garments
in your online store.
Especially focus your marketing efforts on your potential Gen Z customers.
According to Forbes, Gen Z’s spending power is on the rise and they’re nostalgic about
clothing trends of past generations.
You can find them on social media frequently incorporating this fashion trend into their
own modern styles.
Need examples?
Check how they’re incorporating them into their own modern styles.
If you go on social media, you’ll find Gen Z content focused so they’re frequently
incorporating them into their own modern styles.
Baggy trousers, coats, hoodies, t-shirts—wearing baggy clothes means you’re making a statement
and gives you a sense of boldness.
So have fun marketing your products by preparing photoshoots with diverse models.
Show your customers that baggy clothes can be worn by anyone, anywhere.
Don’t have the resources for a photoshoot?
Go with user-generated content or UGC.
Your shop’s customers might’ve already taken pictures or videos featuring your products,
cso ask them for permission to use their content on your social media channels.
And don’t forget to tag them on your posts—a great strategy for smaller businesses that
are looking to establish a social media presence.
Check out Printful’s All-Over Print Unisex Track Pants, All-Over Print Men’s Windbreaker,
and All-Over Print Women's Cropped Windbreaker.
These are products that fall into the baggy trend that you can push to your online store
in minutes.
Your customers will love these products for their looser fit made from lightweight and
water-resistant fabric.
Still need help defining your business' target audience to sell this product category?
Try keywords or interests like Gen Z fashion, baggy aesthetics, and ‘90s fashion trends.
Plus, look for potential customers that are into the 2014 Tumblr grunge era.
Younger social media users have been obsessing over the Tumblr peak era on the internet that
defined a whole culture through art, music, and especially a fashion trend that included
graphic t-shirts, skater skirts, and baggy denim jackets.
According to Harper’s Bazaar, #2014Tumblr has now garnered more than 232 million uses
on TikTok, with #GrungeAesthetic and #TumblrAesthetic amassing 611 million and 46 million uses respectively.
So consider including these hashtags when marketing your baggy products on social media.
After the COVID-19 pandemic, two things are for certain: people are working from home
more than ever and there’s a strong and growing will for traveling.
Your online business can cover your customers’ work-from-home and traveling needs by offering
accessories that go well with their tech devices.
According to Business Wire, it’s expected that the computer accessory market will grow
by $4.8 billion in the next 3 years.
You can make a profit from this market share by expanding your catalog with print-on-demand
tech accessories that can be customized with your branding.
Our print-on-demand home & living collection offers a variety of options you can add to
your store with just a few clicks.
Wireless headphones have taken the tech market by storm, so you’ll want to remind your
customers to protect them with this essential accessory.
The AirPods Case provides protection against scratches and dents while making your earbuds
easy to access on the go.
Our laptop sleeves made from a water-resistant and scratch-proof material are a must-have
for remote workers.
Your customers will love the stylish outside print and the soft-to-the-touch faux fur interior
lining.
Having a selection of mouse pads will help you create more potential sales within your
remote worker’s niche.
Upscale your mouse pad offer by introducing the Gaming Mouse Pad, this option offers a
sturdy grip that won’t slip on your working from home or gaming station.
And don’t forget to add the essential item from this category, the phone case.
On our catalog, you’ll find print-on-demand phone cases for the latest Samsung and iPhone
models.
Need ideas to market your POD tech accessories?
You can create a blog alongside your ecommerce store where you can cover the latest news
in the tech world and use the content to promote your accessory products that can go well with
the latest gadgets launched in the market.
If you’re adding tech accessory products to your store, consider targeting them to
remote workers, travel lovers, and tech fans.
Which products are you most excited to sell in 2023?
Let us know in the comments below.
Don’t forget to subscribe to our channel to never miss the content that’ll help you
succeed on your ecommerce journey.
See you in the next video!