Have you guys ever heard of the expression, "What you focus on grows?"
Okay, it's probably heard it for me like a thousand times.
So if you get up in the morning and say, "This is gonna be the worst day ever."
Chances are it will be a pretty bad day.
And you get up in the morning and you start listing all the things that you're excited about for the day,
and you start thinking about all the great things that will happen that day.
Chances are you will notice them.
So think about going to a party.
Some of us hate going to parties or events, and if we sit there and say, "This is gonna suck.
I'm gonna talk to a bunch of boring people. I'm gonna get in a fight. I'm going to do this.
I'm gonna leave as quickly as possible."
How many of you think that you will enjoy that party?
Yeah, probably not.
Same thing with medicine. If we walk into a room and say, "Oh my gosh, this is gonna go bad.
Patients going to be upset with me.
Insurance will never pay. I'm not going to be able to write the prescriptions
I need to take care of them because of X Y & Z." And you walk into the room carrying that,
how do you think that interaction's going to go?
Probably not well.
But let's take the reverse of that.
Let's say, "This is going to be an awesome interaction.
I will be used to help this person. This person will get better.
I will do my best. I will show them that I care.
I will do the right thing.
They will get better.
I will find a way, no matter what obstacles are put in front, and then I will celebrate that way afterwards."
I imagine that when you knock on that door with a warm, genuine smile on your face,
that you will find a way to accomplish all of those things.
And at the end of the day your day will have gone better.
And perhaps more importantly, our patients will get what they need more, because they will
viscerally understand
that we are there for them, that we will find a way to get to "yes."
So what you focus on grows.
And the only way to know if you're growing is to measure something.
You have to measure it. Because if you think everything's horrible,
your brain will find a way to make everything horrible. You win the million dollar lottery,
and your mindset is that of everything is horrible, while you're cashing that check you'll say, "This sucks.
Why didn't I get the billion dollar lottery? Why does this stuff always happen to me?"
We all know that to be true.
But if you walk in and sign that million-dollar check going, "This is awesome! I'm gonna help this person, this person,
I'm gonna pay this off! I can't believe I'm so lucky!" Then guess what? You will be lucky.
Our minds will find a way to support whatever mindset we have.
It's documented. It's studied. It's guaranteed. It's one of the rules of life. It's one of the rules of the universe.
You will find what you're looking for. So the only way to really know
how you're doing throughout the day is to measure it.
For years, I've been talking to people about
saying,
"Hi!" or greeting a patient as they come in by their first name, as one way of
not making them a number. For years we've...
everybody's ignored me.
Until we started measuring it.
Once you measure it, and you honestly have a
guide for how you're doing, then things start to change.
If you don't measure something, you don't really know what's going on.
Same with medical assistants shaking hands. Greeting people. Giving the patients the dignity of, "Are you ready to come back?"
And the dignity of knowing your name, and the dignity of welcoming them back to our clinic.
I've been harping on that for nine years.
Nothing has really changed until we started measuring it.
Now that we've measured it,
it is moving in the right direction.
So I don't want any of you to think that you can't do this in any other area except for those two. So it won't
apply to anything else, right? Don't do anything that produces success in other areas of your life.
Tomorrow we're doing a Tony Robbins event,
and tomorrow I want you to come to that event with
what are you going to measure in your professional life,
and what are you gonna measure in your personal life. Two things.
I don't need to know either of those. If you want to get support from somebody else for accountability, for help,
that's that's up to you.
But care enough about yourself to write two things that you're gonna measure. Just two,
and see over a month where you're at.
Maybe you're measuring
how many salads you eat a day?
Maybe you're measuring
how often you get upset driving?
Maybe you're measuring when you call somebody back. Can you hear the smile in your voice?
I 100%, promise and guarantee you, that the two things that you pick, and that you actually
measure, I promise you, those thirty days will get better.
Because,
you'll be like, "Oh, yeah, I was in a bad mood when I called. And you enter that in the "Can't Hear Me Smile"
category, and you'll look at those, and you'll look at the end of the day saying, "You know, this doesn't represent me doing my best."
Or doing the right thing, or showing others that you care.
So spend, it's only going to take you 30 seconds, two things. One thing you want to measure as a professional.
One thing you want to measure personally. And if you actually do the exercise,
you will notice your life has changed in 30 days.
Let's care enough about ourselves and our patients
to put little tickers on a piece of paper for a month.
Let's have a great day.