There is over a billion active users,
looking for your Apple tag. That is a game changer.
Hey guys, it's Eric. So I don't know if you heard,
might not have heard, but in Apple there's a bunch of
rumors out there that saying that
Apple is developing this tile like tracking device.
So what is it? What do I think about it?
What does it mean for the competitors out there?
(hard music)
Welcome back. I hope you join in this
conversation as I do believe this is a industry changer as
is definitely going to
interrupt things in the Bluetooth tracker industry.
So definitely chime in here. Let me know what you think.
So like I mentioned, these rumors are saying that
Apple was developing a towel like device,
which is known currently as
B three eight nine but I'm going to codename it.
Apple tag, it says a lot easier.
Who knows what's really going to be called,
could be called I tag. But going forward in this video,
I'm just gonna to reference it as the Apple tag.
So this is really, really good news for
any Bluetooth tracker fan or anyone actually misplaces or
loses things all the time like myself.
In addition, they're going to be combining both
the find my iPhone app and find my friends app,
which totally makes sense.
And the rumors say that's
gonna to be called the fine network.
(audience cheering)
It's just a terrible name I think.
But this is currently codenamed green torch.
So if you guys hear anything about green torch in Apple,
that's what this definitely is going to be about.
So um, if I mentioned green torch,
that is the two apps combining,
but this is also gonna be helping you find your Apple tag.
So it's all going to be one app that's gonna to be able to
find everything that you are looking for.
And I got to tell you, this is going to be a game changer,
not just for Apple, but I think for
the entire Bluetooth tracker industry,
it's probably gonna put a lot of them.
Our business. I'm sure there's going to be some buyouts
and some maybe some companies combining
the industry is very tough in
the last few years have been very rough for most of them.
So of course you have the main one,
which is how you guys probably all heard them.
I think they've sold over 15 million tiles,
but unfortunately just because they sold 15 million tiles
doesn't mean there are 15 million users.
And I'm talking about active users and how that's going to
come in and play in one second.
So I estimate there's probably um,
probably eight to 10 million active users for tile,
but tile also has partnered with companies like Bose,
Skullcandy, Herschel, KeySmart, NOMAD,
and even fossil and probably a bunch of other ones that
I don't even know about. And what that
does is actually help to expand the active users that
are out there searching for tile devices.
The second largest community is tracker
and they've said they've sold over five million devices.
But just like tile doesn't mean they
have five million active users. I guess to me they probably,
have about two and a half to three million active users
and I gotta tell you it's all about active users.
But in the August, 2017 tracker got a $50 million
round B funding by a bunch of different trusts and funds,
most notably the um, Amazon Alexa fund.
So they definitely have the funds to
keep in business for a while. They've actually rebranded
or renamed with a new product called Adderall,
which is a little bit different than most of
the Bluetooth trackers where you have tags
and tablets don't have one.
I haven't tested one out so I'm not quite sure how it works
or what's totally about. Apparently you have the tags that
go on a bag and then you have the tag that's
on certain things inside the bag you press
the tag and it will tell you
if you have everything within the bag.
So it's definitely a different product
and it's definitely interesting,
but I don't think it's a game changer.
So I don't know how tracker in Adderall is going to do.
The third biggest company out there is to chipolo.
Their numbers are not out there.
I have no clue what they've actually sold by estimate
between three and four million with probably about one to
two million active users, but just like tile.
They have a bunch of different partners out there to
help expand their active network.
So what does this all mean?
Even if we give the benefits of
these top three Bluetooth tracker companies that
they sold 24 to 30 million if for fun,
let's go ahead and say they have a combined 24 to
30 million active users looking for your lost item.
Well, if you compare that to a Apple phone with
an estimate recently announced that
over 900 million active iPhone users out there worldwide
plus an additional 500 million other Apple devices
means that there is over a billion active users looking for
your Apple tag. That is a game changer.
I want to hear what you think.
Let's continue the conversation down in the comments below.
Who's going to get in here? Who's going buy out?
Who is Samsung gonna? Jump in here.
Is Google gonna? Jump in this Bluetooth tracker game.
I wanna hear from you guys. Thanks for watching.
If you guys want to learn more about Bluetooth trackers,
check out these two videos right there.
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