it is probably one of the worst things that can happen to you as a graphic designer and
that is the client flat out rejects your graphic design work but why does that happen
and how can we avoid that from happening in today's video learn about seven key ways that
your work might get rejected and how to work around that so it doesn't happen in the future
so the first thing that you want to think about in your rejection or why graphic design work gets
rejected is something many designers overlook so when you complete a project and you send
the deliverables to the client do you just send them the design to look at does that sound like
you you just send one design concept or just your design on a file or a blank space if that
does sound like you then you're probably doing it wrong you must absolutely explain to the client
why your design choices work and why they're effective so just to illustrate that let's say for
example you were working on a nike logo you would need to explain to the client why the logo type
works in italics and that's because it suggests movement action and a forward motion direction
and that's simply because angled straight lines do suggest this to people psychologically speaking
you basically want to sell the idea of your design concepts to the client and make them come around
to your point of view and why design choices were made coming up with and creating the designs is
only half of the game the other half of the game is explaining to the client why selling
them that idea and also using language and terms that they can understand so the second reason
why a client might have rejected your work is simply because they cannot visualize your design
in real life now using mock-ups is a great way to get around this because you can place your design
on a mock-up and then the client can see and view your design in real life use this is so much more
effective than just placing a design on a white background and just sending it to the client and
you want to make sure that you use mockups that are relevant to the client's brand so just choose
imagery or design setups or situations that the design might come into contact with in a real life
scenario but yeah if you do choose to use mock-ups you're going to be on the way to success and
avoiding that dreaded rejection that nobody wants to see or feel in the graphic design industry and
in at number three today i have a very clever and a very smart trick to share with you guys
so if part of your design process or part of the design itself uses kind of similar attributes
techniques principles or something like that that relates back to a famous brand then you should
mention this in your presentation to the client now you don't want to come across as if you're
copying nike or apple or microsoft and so on but explain how something or part of your design
really did work for say nike or apple and how it's not copying but it is similar and it does
breed great success because it's tried and tested already when done tactfully and correctly this
technique is highly powerful within a presentation to the client so the fourth reason why your design
might have been rejected relates to graphic design principles and that is that you've probably broken
too many graphic design principles now it is funny about how many people comment on my channel saying
that graphic design principles are boring and they should be broken and no good design can ever
come from that because it's not original so to speak yes of course you can break grapple design
principles and you can add your own twist to them as well but the backbone of great effective and
efficient design is the graphic design principles they exist for a reason and that's because they
work and they are highly effective and breed successful graphic design so never underestimate
the power of alignment of contrast or proximity of hierarchy and so on these are all very useful
tools that you can add to your arsenal and just bring them out whenever you need so the next point
is a huge one with many designers and that is not fully understanding the brief the client has given
them likewise pretty much everything in today's video i myself have also been guilty of this and
it's just part of coming up through the ranks as a professional designer we all make mistakes and
we learn from his mistakes and one crucial mistake people make is not fully understanding the brief
by understanding the brief i don't mean that you've read it once and you think yeah okay
that's fine that will work i mean that you thoroughly go over it multiple different times
you make notes on the brief and you might even rewrite the brief in your own words
also it's great to follow up and ask the client questions based on the brief just to make sure
you are doubly sure on everything that's in there if you can get to a point where you've memorized a
brief then you're on a whole other level compared to most designers and in memorizing the brief you
will literally live and breathe their project which means you will design effective artwork
each and every time so the sixth reason why your graphic design work might have been rejected kind
of relates back to the previous point and that is the brief but this point is that you didn't design
for the target market every design is or should be geared towards a very specific group of people
now sometimes that group of people might be pretty broad and
not so specific but other times it will be very niche and very narrowed down but whatever the case
may be your graphic designs need to be tailored to a group of people failing to do this will
increase the chances that your graphic designs are not chosen by their clients and even worse
they don't resonate with the target market understanding the audience of your design
is key to success and then next of course we have the stubborn clients and i'm sure many of
you if not all of you have encountered this kind of clients in your graphic design career this is
the kind of person that no matter what you say to them and what kind of expert advice you give them
they think they know what's best for their graphic design and their company now in this situation i
try to persuade them around to my point of view in the best way possible and to my design logic
after all i unprofessional and i have experience in this field so i try to make them see my point
of view and why it works but if that doesn't work then i just carry on with what they want me to do
and i adhere to the contract and i get paid and if you do use a contract like you should be doing
then it will stipulate in there that you are not liable for any kind of losses in
the company that you're working for so basically that means that no matter how bad the design is
you are not a fault for any losses within their revenue so there are seven reasons why your
graphic designs can be rejected by our clients if you want to check out more useful graphic design
content and just click a video on screen and until next time guys design your future today peace
you