we are going to go over seven 2023
design Trends to help you keep up with
the demand now it doesn't mean you have
to learn each of these ways of Designing
but nevertheless it's really a good idea
to be aware of them
the first is 3D 3D has been still is and
will continue to be a trend of graphic
design if Motion Graphics evolved from
the static images then three-dimensional
renderings are the Natural Evolution
from two-dimensional assets but nowadays
3D is everywhere with the growing demand
for making that design pop or stand out
3D has made that very possible 3D
artwork software has come a long way in
recent years tools like Cinema 4D and
even Adobe updates are making it
possible to use 3D and Designs more
easily and start making your own
three-dimensional artwork as well also
as we head further into the metaverse 3D
Graphics will continue as a strong Trend
and that growing demand for virtual
reality experiences and realistic
Graphics that pull the viewer in will
continue to evolve across all Industries
next is two-dimensional branded
illustrations branded illustrations is a
very unique illustration style used by
Brands to share Concepts and employ this
style as a way of recognition and when
it's done right it can quickly become
representative of the brand themselves
Brands like MailChimp Google and Dropbox
are all examples of this but it's not
limited to just huge Brands
illustrations can be seen everywhere
nowadays even when Brands never had
these before in their branding third is
custom type and serif typefaces hand
lettering and custom fonts have been
around for a long time but we're now
seeing more and more big and Brands
using these in their designs by
adjusting existing letters or creating
new fonts from scratch hand lettering
can add a unique Flair to your design
work and give your branding efforts a
real boost in creativity and character
additionally since 2020 serifs are back
and now there was a big Trend with Sans
serifs that came about where everyone
was using Sans serifs as their go-to
font but now people are getting lost and
everybody looks the same so serif fonts
are coming back they're elegant they
look stylish they're nostalgic and more
importantly Brands so often use Sans
serif fonts and serif immediately
catches the eye like in this ebook
example serif fonts still conveys
sophistication but they're becoming more
playful and unpredictable in a way to
shake them up then there's branding
photography now photography is a big
part of design both online and offline
it's important to use use photography
that fits the message you're trying to
communicate with your design so in the
past this is often meant just using
stock photos that are flat and lifeless
but now more and more designers are
using their own original photography or
finding creative ways to use existing
photos photography brings about a human
touch and while illustration can always
help a brand to be what it is
photography can make people feel more
connected to the brand with that human
realistic element now this could be
anything from a full page photo in a
magazine to a hero image on a website
and it's not just product photos that
are being used but also photos of people
nature and other things that can help
tell a story or evoke an emotion this
trend is only going to continue in the
next few years as businesses try to
stand out from the competition so we can
expect to see more innovative ways of
Photography being used including 3D
images interactive elements and virtual
reality next is eco-friendly sustainable
design design Trends are set very much
by cultural change changes and since
branding is that connection on an
emotional level a good design Trend will
match that of a cultural movement and
one of the most prominent and important
cultural movements of this past decade
is environmental awareness people
nowadays more than ever are demanding
Brands to be held responsible for the
footprint that they leave in the
environment and with this we have a very
key design Trend the sustainable
eco-friendly design and more and more
brands are taking steps to Showcase
their responsibility and their
commitment to being sustainable this can
be seen from the way their packaging is
made to the elements they use in the
design including the use of modern
natural earthy colors earthy tones
handmade illustrations and
characteristic typography and these are
just some of the main elements that
brings you closer to Nature than most
other styles do it works great for
organic products and businesses that
care about the planet and conveys a
certain honesty about that company
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next is retro art the 90s look in
particular will be making a strong
comeback those who grew up in the 90s
are now in this position to make a
change including people in the graphic
design and marketing industry so in the
wake of the whole pandemic people will
look for familiar styles to serve as a
comfort and the Retro look of the 90s
fulfills that while also bringing a
unique flavor of its own in 2023 many
designers are turning to minimal line
art to create illustrations that are
humorous and fun and this is a retro
style that recreates that nostalgic
memory of drawing with felt tip markers
the Simplicity of the line art lends
itself to a cartoonish style like those
thick outlines which is why the trend is
a natural fit for more lighthearted
projects and because these drawings are
so minimal they can handle ultra bright
colors without overwhelming the viewer
they are used to enhance that retro
effect and many designers pair of these
illustrations with throwback bubble
fonts and design features reminiscing of
those vintage magazine ads like oval
borders and Starburst stickers
finally we have clean minimalistic now
this can be seen between illustrations
typography packaging websites logos and
more there's a nice style to it that has
a sophistication with this minimal touch
we especially see this in the tech
cosmetics and more corporate designs
that want to look conservative and
professional a big way to apply this is
the aesthetic use of lots of white space
Apple was a huge player in making this
minimalistic style popular and it just
has not gone away
so which of these is your favorite let
me know in the comments below and thank
you so much for watching I will see you
next time
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