Hi, welcome to class.
My name is Justin Cutroni,
and I'm the Digital Analytics Evangelist at Google.
One of the things I do is help people understand
the importance of making digital analytics a central part of their business.
In this video, I'll give you a brief overview
of what you can expect in this course.
This course consists of several main components:
video and text lessons
practice activities
and course assessments.
All of these materials will help you learn about key concepts and tools
to become a better practitioner of digital analytics
and Google Analytics, in particular.
The class is divided into a set of units,
each with a subset of lessons and activities for you to complete.
Each lesson will have a short video with a corresponding text lesson
to learn about the material.
Following each lesson, you will complete an activity
that will help you practice what you've learned.
During the course you have the opportunity to connect
with a global community of participants.
The community is a place where you can discuss the activities,
get technical assistance and get feedback on your work.
You will also have the opportunity to join Google Hangouts
where you will hear from experts about the course material
and digital analytics.
There will be a final assessment
that reviews all the material covered in the course.
To earn a certificate of completion for the course,
you must finish all lesson activities
and pass the final assessment with a score of at least 80%.
Including the time it takes to watch the short videos
and complete the activities,
we expect the course to take four to six hours,
but this depends on your familiarity with the content.
If you find yourself
spending a significant amount of time
on a particular activity,
or if you get stuck,
please use the resources on the site
and ask the community for help.
Finally, be sure to check the FAQ page
to get all of the important course information
and any updates.
That's it!
We hope you enjoy the course, and happy learning.