- Okay. Let me know once you've got
your message out.
- Yeah, I'm just finishing up.
- And then once you're done,
let me know if you got anything else in the pipeline.
That's let's review a couple other leads
you got as well, Tim.
And I can give you some tips if you want.
- Oh yes, yeah, I think that'd be very well.
So I have another QC Sunday.
He's also, I'll send you a link too.
- Sure.
Popping in the Zoom chat or on-
- Yeah, I'll do it in the Zoom chat.
- Yep.
- So he has an eCommerce site.
He does automotive parts
and he's been doing it for quite some time in New Zealand.
He's been through the funnel until the end.
So he's really familiar with Dan, and-
- He likes cars, man, hold on one second here.
What do we got here?
Oh, snap.
This guy is into drifting and modding.
This guy is into rice rockets.
- Yep, yep, I think he has his own racing team.
- I bet.
- And he kind of
- Yeah, in Australia, New Zealand,
using Holden parts and everything else like this
torque, lowering leaf you hit.
Yeah, this guy is very, very much interesting.
Yeah, he's got the TN-
- I got on a call with him already.
What he was saying was he definitely does not
have systems in place for them, for his business.
So that's something he's missing
because with the whole COVID, actually went good for him.
His sales went up,
but there's so much going on that he was having
a hard time handling the amount of influx
and sales, orders and things like that.
- Very similar to bicycle stores.
Anything that's hobby related,
like bicycle stores, all these businesses
saw a huge uptick in sales
because people had time on their hands.
Of course people want to do lifestyle, outdoor stuff,
kind of thing or be the perfect time, right?
A busy dude or gal who loves to fix up cars, right?
I mean, we've got Lindsey behind the camera there.
She is one heck of a monkey, grease monkey.
She can blow out your engine
and build a nine second quarter mile cars.
- Wow.
- Yeah, and trick it out and stuff like that,
so people like that would love to be spending time
on stuff like this.
Check it out.
Look at that.
- They're nice.
- It's like the Vin Diesel
and the Fast and Furious of New Zealand.
When you talk shop with this guy,
when you get on, okay,
what kind of, profile him for me already?
What kind of a personality do you think he is?
- Already?
I think from what I saw-
- Process elimination, Sapphire, Pearl, delete,
yes, no, ruby, emerald?
- There weren't much Sapphire Pearl in there.
It was more Ruby, Emerald.
- Bingo, guys who build cars like this,
especially when you want to do the engines
and you want to dyno it and you want to do all the stuff,
the guys who own the shops,
they got a lot of Emerald in them.
- Yeah.
- Right, yeah, the ruby
You might get some Sapphire.
Sometimes the Sapphires love the racing as well too,
but then they'll have their pit crew,
they'll have their tech.
They'll have someone and they'll have a right and a partner
who's more of the specs and the engine
and everything else like that, the attention to detail.
So guys who build this will definitely
have like a Ruby Emerald side to them, that blend.
Now that you know that, what motivated him?
He probably likes the racing himself.
He probably did it himself.
Then he started getting parts
and then he started probably supplying people around,
sourcing this stuff.
How big is this store?
How many employees does he have?
- He has less than 10.
He has one shop, one store.
- Located where in Christ Church, Rotorua, where in?
- I think it was like Auckland.
- Auckland, okay.
- Yeah.
- Right, so and look at that.
It's interesting because he's got, that's his thing,
he's got a whole bunch of other countries.
- Yeah.
- Does he have franchise or does he just do this?
- No, it's just him.
It's just that, eCommerce store, and then his shop.
He does- - Where's he's sourcing
all this stuff-
- New Zealand.
- He's supplying all the stuff here, right?
So he's buying from the wholesalers and he's selling it.
I can see he has definitely more of the,
he's got kudos.
These are nice.
This a EG Civic right here.
I don't see him carrying any Volk.
If he's carrying some Volks, that's all from Japan
for the Japanese cars a lot.
This one here,
this rotora, it's a kind of a copy of the Volk TE37s,
especially for all the, the S2000s, the Miatas,
these guys, they all use those kind of mags.
They look really cool.
They're super light.
Small for four cylinder engines.
- Yeah, my friend has a Miata.
- Yep, right, so all the Miata club guys, they'll use that.
All the MR2 guys, they'll use
slightly different ,
but the MR2's will also use.
These are all show mags.
These megs are not good for,
they're just good for driving low profile,
but they're heavy as shit.
You can tell these are serious stuff here.
These are for racing.
Interesting, okay.
So when you talk to him,
how do you plan to get the call going?
How much is the business doing?
I would assume a business like this
is probably doing about half a million.
- Yeah, so his business.
I mean, I think it's on-
- It's doing grossing half a million.
How much is he keeping?
- Yeah, that's what I don't know
how much he's keeping.
- Right, he's probably got inventory out his wazoo.
That's nice.
Even though he might have an Emerald side to him,
but he may not spend as much time on the computers
and stuff like that.
Who built his website?
Who's building all this stuff for him.
See, these are the questions I would ask.
Who's built it for him.
Supply chain.
Tell me about your supply chain.
Where you ordering from?
- Yeah, he's doing a million in annual.
- There you go, right.
So he's doing a million.
That's his gross.
What's his net?
- Yeah, I don't know.
- Okay, so it's important because that'll
be a pain point.
That's like you sticking the knife into him, right.
When he says, "Oh yeah, I'm doing a million,
but really I'm making my net as a business owner
is like 50,000."
I'm like, shit, you might as well go back and get a job.
I know you like this as a passion,
but how do we make your business more profitable?
So he's working
in the business.
Not on the business.
- Yes, he did say that.
- There you go, so you want to use that.
If he uses that specific term,
then use it back with him.
You'd be like, so you're working in the business,
not on the business.
Does he know who Michael Gerber is?
E-Myth, the book E-Myth.
- No, I don't know if he does.
- Add that to your notes.
That's another card you can play.
You don't have to play it.
I'm giving you different cards you can play, right.
Depending on the situation.
So if he knows who Michael Gerber is,
it helps because if we talk about HTI with him on the call,
then HTI, sorry.
One second here.
You can still see my screen, right?
- Yep.
- Okay.
So if you do talk about HTI, eventually,
when myself or someone gets on a call with him,
then, well Michael Gerber was
kind of a former mentor of mine.
I learned a lot from him, but even an event,
like when I explained about,
see, Michael Gerber's right there.
So now this video's going to cycle through quite a bit,
but HTI was a documentary, right.
People wanted to know how Danlok blew up,
leveraging social media, leveraging online funnels,
leveraging YouTube videos,
really, really targeted webinars and funnels to scale
well past 40 million in under two years.
It caught the attention of even people like Michael Gerber,
who if you know who he is,
the author of the book, E-Myth, the E-Myth series.
- Yes, I saw that video with his wife.
She basically said, "Michael, he never goes to conferences."
- That's right, bingo.
- So if you have that, you send that.
Because that's how you're leveraging,
because then you can see like that's authority, right?
You have social proof and it's authority.
I'll say that's me there and that's Michael Gerber.
Even he comes to listen to Dan, right?
So there's obviously something
that he wants to learn even from Dan.
Now, do you think that might be something
that you might learn from Dan?
So you do see how I bridged the gap, right?
The relevancy.
For someone who may not be a fit for Dragon 100,
then I would say, you need to get yourself
stably over 100,000.
And this is not a course, right?
I don't care if you have the money for this.
It's a matter of whether you're going to implement.
So HTI stands for High-Ticket influencer,
but I also like to call it
High-Ticket Implementer.
And then this is why I challenged the Ruby in them.
I'll be like are you going to implement?
If we give you access to this,
first of all, it's secret information.
We don't want this getting leaking out, right?
We don't want our competitors to get access to this
because this is the blueprint.
This is the documentary.
This is not one of those how to courses.
It is a how to, but it's not a course.
We didn't do it to make money from it.
We did it to document the journey,
to document exactly precisely what we did.
Now, you may not want to replicate everything we did,
but what if you just maybe found one or two components
that you could implement your business?
Can you see yourself?
I don't know, you're making what, 80,000 now
or you're doing a million,
but you're keeping what, 50, 80,000.
Can you see yourself maybe being more profitable,
maybe going to 2,000,000?
Keeping a 100,000?
Maybe going to 2,000,000, keeping 150,000?
I don't know, what do you think?
Do the math for me.
And this is where, as a closer what we do is
I'm doing the formula with them.
It's an exercise.
It's an engagement exercise.
We know, you'll hear, I think Guyel, myself, Adam,
we talk about it in UHTC, we do the equation with them,
but then let them press the equal button.
Then they'll say, yeah I'm probably about 150,000.
Why is that?
Because now I'm hanging him by his tongue right?
So hung by the tongue.
If the guy says 150,000, I'll be like, great,
well, how much are you willing to invest to make 150,000?
Now he knows he's kind of in my trap.
And the guy says, I don't know, conservatively,
maybe 15%, 10%, 10%, let's say 10%, so that's 15,000.
The guy says, yeah, well, HTI was 15,000,
good news is now 12,000.
And you can do it in three payments of 4,000
or if you'd like to even get more savings,
one time payment, it's 10,000.
How do you feel about that?
Silent, mute.
Do you see how I'm bridging, bridging, bridging,
bridging all the way through the close?
- Yes, yeah.
- So you can do that.
You can do that also with someone like him,
you can definitely use that kind of stuff like HTI,
working the bis...
It all started with me asking the question.
Are you working on the business in the business?
That kind of thing.
He goes, yes, I'm like, well that term's coined
by Michael Gerber.
Do you know Michael Gerber?
Michael Gerber over at HTI.
HDI, you see the benefit?
Explain how much you're making right now?
Can you see yourself making this?
That's gap selling, right?
Can you see the value here?
It's not about the price.
It's always the value.
Then if the value is significantly bigger than the price,
they'll have no problem coming up with it.
The value and the pain, if it's big enough,
the price really means nothing.
Does that make sense?