How To Apply Cologne [0:00:00]
Antonio: All right, guys, in today’s video, I’ve got a special guest, Jeremy of Jeremy
Fragrance.
And we’re going to talk about how to properly apply fragrance.
[Music] Jeremy: So, we are here Antonio.
Antonio: Yeah.
Let’s…
Jeremy: We’re here at Aaron’s office.
Awesome.
Antonio: Yes.
That’s awesome.
Now…
Jeremy: It’s cool to be here.
Antonio: This fragrance in particular.
Jeremy: It connects us.
Antonio: It does.
It does.
We were in London.
He invited me to an event, the John Varvatos.
Jeremy: That’s John Varvatos.
John Varvatos, he’s from Greece.
Antonio: Yeah.
Jeremy: But, he lives in America, so you can say both.
Antonio: Now, this is a great fragrance, you know you recommended it you talked about it.
Jeremy: Yeah.
Antonio: But, it is something that how does a man properly apply fragrance.
So, first off what’s the first thing I need to know about applying a fragrance?
Jeremy: You have to know what is the character of the fragrance.
That of course is where I come in the game.
If you have a popular fragrance like I Million that gold bar, you have seen that gold bar,
it smells like fruity bubble gum.
You shouldn’t wear that in the office.
Antonio: Okay.
Jeremy: So, understand the scent character and where you are going, wear a nice clean
daytime office fragrance for the office.
This one for example is a fragrance with fresh nuances.
It is creative, but mass appealing.
It’s a great release.
It has good performance.
Your question was also how do we know how long a fragrance lasts?
Antonio: Yeah.
Is that with the concentration of the oil or something like that?
Jeremy: Yes.
You can say that.
Antonio: Okay.
Jeremy: We have eau de cologne, eau de toilette, and eau de parfum, different concentrations,
but don’t be too focused about that.
We have fragrances like Abercrombie & Fitch Fierce which is an older cologne.
It lasts longer than many older perfumes.
Antonio: So, do they list like the percentages or is there something I can figure…
Jeremy: No.
Antonio: How can I figure this out?
Jeremy: You have to test it simply like that.
You are in the store wherever you go you spray one fragrance that you like here, the other
fragrance there.
You see how long it lasts.
Is it still here after four hours?
And that’s how you see it or you simply watch my video.
Antonio: So, when you’re applying this, how many different fragrances can you actually
apply?
Jeremy: Eight.
Antonio: Eight?
Jeremy: I always spray eight fragrances on myself; one, two, three, four.
And the same on the other hand without a suit.
So, I always wear very short sleeve t-shirts in my office after I make my videos.
Antonio: And can the average guy actually figure this out?
I mean it seems like a lot of fragrances.
Can he really smell a different like?
Jeremy: No.
Antonio: No?
Jeremy: I wouldn’t suggest you, I would go for two.
Antonio: Two.
Jeremy: Two you like, one here, one here and you see over the day how is that one.
You can ask some nice girls.
Antonio: Yeah.
Jeremy: Really, honest you can get a nice conversations with girls with that, “Hey,
can I ask you, I have just sprayed two fragrances.
Can you tell me which one you like more in men?”
And so, you get into conversation.
Antonio: What about the pieces of paper that they give you?
Is that useful at all?
Jeremy: Sure.
It’s good for first impression, but you don’t know how long it really lasts because
it’s not skin.
Antonio: Okay.
Jeremy: But, of course you – if you really say it doesn’t smell good at all you don’t
have to waste your spot on your skin.
Antonio: And how long do we expect the fragrance to last before I can retry this?
Jeremy: At least three, four hours every fragrance should give you.
Antonio: Okay.
Jeremy: And, you can help of course with washing it off.
But, I wouldn’t be too paranoid with that.
I really take all my life for this for helping you guys telling you which fragrance to wear
that work.
If you’re looking for the best office fragrance, just type that into YouTube and you find my
recommendations.
Antonio: Guys, I’m going to put a number of his videos down in the description.
Go check it out, an amazing channel.
Jeremy: Thank you, Antonio.
Antonio: Now, let’s get into some of the specifics about where do I apply it?
Jeremy: Yeah.
So, I have two spray routines for you guys.
I have one spray routine when you’re in a close encounter closed environment like
in the plane you sit just next to people.
Antonio: Is it safe to say if I’m going on a plane, don’t try a new fragrance for
the first time it could overpower?
Jeremy: Yeah, sure.
Antonio: Okay.
Jeremy: Sure.
So, you can even annoy yourself, it’s very – it can be a very annoying in the plane.
So, a minimum spray routine would be tree sprays.
Antonio: Okay.
Jeremy: Behind each ear.
I always go behind each ear.
So, one, two, and the third is on the back of your neck.
Antonio: Back of the neck.
Now, I talk a lot in my videos about just to apply it -- and me personally, I apply
right - two to three right here on the chest area.
I talk about, you know, not announcing yourself when you walk in the room, actually getting
close and being discovered.
Jeremy: Yes.
Antonio: So, I know you’re a bit more aggressive and there’s all different type of schools
of thought here.
Jeremy: Sure.
Antonio: It’s about becoming being comfortable.
Jeremy: Yeah.
Antonio: Practicing wearing fragrances.
Jeremy: I agree with you that it’s not terrible to spray there.
I also for example wouldn’t spray here because you give a hand, who cares about that.
You want the fragrance to be close to you, so if you give a girl a left kiss right kiss,
she smells you it’s your intimate sphere here.
You want her to come close and, again, instead of smelling you across the other room.
I don’t like spraying in the chest so much because it constantly annoys you over the
day.
Antonio: Well, I actually I mean it depends on where it is.
I mean you know I’m a huge fan of Creed.
Jeremy: Yeah.
Antonio: And I like the John...
Jeremy: Sure.
Antonio: And I know these don’t annoy me at all.
Jeremy: Sure.
Antonio: I like them to be close.
Jeremy: Yeah.
Sure.
I like the behind each ear because it’s also a pulse point which this one not.
So, a pulse point is a place like here, behind your ankles, here, here where the blood flows
a lot where there’s a lot of heat which helps the fragrance to be more aromatic and
more around in the air.
[0:05:05] Antonio: Now, what do you think like on my
clothing?
Is it something that like…
Jeremy: It’s totally fine.
Antonio: Okay.
Jeremy: Just – there’s not – it’s not one hundred percent fine.
If you take a very ambery-based fragrance which is yellow dark brown.
You spray it on your white shirt from a very close distance, you can expect to have an
oily spot right there.
So, be logical about it, think through it what you do, but if you have something like
this from this type of distance, no problem at all if you can have it nicely and your
clothes is a better scent carrier than your skin.
Antonio: Yeah.
Now, what about the – I just saw you spray it out there, obviously the scent cloud is
not something where you spray and then just walk into it.
Jeremy: Yeah.
Antonio: That’s not something we want to do.
Jeremy: I’m not a fan of that.
Antonio: Okay.
Jeremy: There are people that do that, but I’m not a fan of that.
It’s a waste for me.
I want it to be more precise.
We are men that like to do stuff precise or close nicely made.
And I say, one, two, three.
Antonio: And that’s on the airplanes.
Jeremy: Yes.
Antonio: So now, let’s get into a little bit more up and aggressive one.
Jeremy: Sure.
Antonio: Okay.
Jeremy: So, you go shopping with people and other people are around you, you go into a
nightclub.
Antonio: Got it.
Jeremy: You can go more sprays.
So, again, the three sprays are always there here, one, two, three.
Antonio: Okay.
Jeremy: And then, I spray just here on the collar, not too close.
Antonio: So, we’re really focusing in on this area.
Jeremy: Yes.
Your intimate area is the best.
Antonio: Now, you sprayed my ankles.
Jeremy: Yeah.
Antonio: We’re actually at a – we’re at a store the – just here and you said,
hey, why not spray on your -- the back of your ankles.
Jeremy: The back of your ankles because I am pretty tall, so if I go and people sit
in a restaurant, I pass 87 people, nobody will smell me if my fragrance is up here and
they sit here.
But, if it’s on my ankles, they will turn their heads and that’s a nice thing.
Antonio: I’m curious like is a taller man like you, is it something that you actually
have to spray more for us that our, you know average in height?
I’m just 5’9”, this guy is really tall here.
Is it something that you’re going to go through bottles faster than me?
Jeremy: No.
No.
We should all use the same.
Antonio: I’m just kidding.
Jeremy: I didn’t get that joke.
Antonio: Exactly.
Jeremy: I’m sorry, Antonio.
[Laughs] Antonio: It was my high level humor there.
Jeremy: Okay.
Okay.
Antonio: I’m joking.
Jeremy: I don’t speak so good English, so that’s…
Antonio: And I’m not that funny.
Jeremy: But you’re super cool.
Antonio: Thank you.
I appreciate it.
Jeremy: You’re awesome.
Antonio: Yeah.
So, okay, we’ve talked about…
Jeremy: Three and seven.
Antonio: Three and seven.
Jeremy: Yes.
Antonio: Okay.
Jeremy: So, we got, one, two, three, four, five, six, seven.
Antonio: Seven.
Jeremy: You can go even more.
You can also go on the shoulders because the shoulders are the place…
Antonio: But you say that on the clothing we can actually have stains on the clothing.
Jeremy: Yes.
Antonio: So, is it something you’d want to test maybe on a nice suit like that.
Jeremy: I’m not so particular about that.
For me, I got to tell you I can break my luck any day.
My YouTube channel can be deleted every day.
I’m not so worried about having a little bit of stain right here, but with time you
will find, okay, from this distance it’s cool with this fragrance that is extremely
oily.
There’s a vanilla fragrance I have for women, but of course I’ve tested it.
It is so oily if you go like that, the oil is so slowly moving because it’s a high
oil.
You should never apply that to your clothes.
Generally, it’s always okay to spray your clothes not too close and you’re fine.
Antonio: Okay.
Now, what about let’s say some of the etiquette here because with wearing it especially let’s
say in the United States I know it’s more common like we should talk with an Egyptian
woman.
Jeremy: Yeah.
Antonio: You go to Egypt, men own fragrance.
Jeremy: Yeah.
Antonio: In the United States, we’re much more conservative.
You hear that people say, hey, I’m going to get a migraine and headache if I’m – if
I smell somebody with a fragrance.
Jeremy: That’s true.
Antonio: You’re going to be on public transportation, so in that case is it something maybe you’d
keep a bottle at work, you know, and you could spray a little bit more there, spraying it
throughout the day.
Jeremy: Sure.
Antonio: I know these things sometime lasts only three to four hours maybe eight hours.
Jeremy: Yeah.
Antonio: How does that work applying throughout the day?
Jeremy: Yeah.
Antonio: Kind of met – watch – there’s two separate questions there.
Jeremy: Yeah.
Sure.
So, you can of course take a fragrance with you to work especially if it’s a great fragrance
like Dolce & Gabbana The One, but that only lasts three or four hours, so you can reapply
it over the day.
And it’s not a smart idea to apply thirty sprays of The One in the morning because you
will annoy people for the first two hours.
Antonio: Okay.
Jeremy: After the half work day, nobody will smell you anyway.
So, yes, keeping a fragrance a work is cool or simply for going for strong fragrance because
there are always strong fragrances in any category.
We have the cleanest nice citrusy-based fragrances that don’t last so long that are long lasting
if you find the right one.
Antonio: Okay.
One thing I talk about, you know, with clothing with everything is practice, practice, practice.
You’re going to find what’s right for you because I’m sure this is…
Jeremy: It’s an expression of you.
Antonio: Exactly.
Jeremy: You wear navy blue polo, you wear that one.
It’s an expression of you.
So, if you can confidently rock it you will also get the nice compliments.
So, you also have to know it’s an accessory that enhances your appearance even without
you already speaking with that person.
[0:10:02] Antonio: Now, what about fragrance like for
different occasions?
You got, you know, for work maybe something you would wear, but then you’re going out
to meet the ladies you want to have great time with your wife.
Is there something that you – maybe you’re going to wear there?
Jeremy: You can wear for the day time in the office you wear a soap-based fragrance like
Prada L’homme.
It’s a clean inoffensive daytime fragrance.
In the evening you can wear something seductive which is a head-turner like Versace Eros,
Jean Paul Gaultier Ultra Male.
Those are fragrances that have a seductive touch to it.
Antonio: Okay.
Jeremy: You won’t really get the extreme sexy reactions with these type of fragrances
that smell like a bar of soap, but they also have this base like with fragrances that have
a seductive vanillary minty one.
It’s also interesting you did some nice research.
You saw grapefruits help you to boost confidence.
There are certain stuff and there are also research what women like.
Women like mint, women like vanilla.
It’s a thing that women like in particular fragrances and that’s what perfumers also
play with because they know men also like to wear fragrances because women like men
to smell good.
Antonio: Now, what about – now, I’ve got certain fragrances like Sauvage, you just
introduced me to that one and I really like it.
Now, I also like Creed and you talked about that they were close.
Jeremy: Yeah.
Antonio: So, how is it that a man really discovers what he likes?
And can you talk about why I am particularly will probably like those two fragrances?
Jeremy: Yeah.
Okay.
Sure.
So, those are very fresh aromatic with woody undertone fragrances.
You’re not an Oriental guy for me, so some guys at your Menfluential Conference asked
me, hey, what fragrance would suit me.
This guy looks like Egyptian prince or something.
I say wear a nice Oriental fragrance with a nice cardamom vibe.
It’s Oriental spice.
Antonio: Okay.
Jeremy: It totally suits him whereas it wouldn’t suit me so nicely.
Antonio: Okay.
Jeremy: But, that’s too complicated to explain right now.
Again, sorry…
Antonio: We’re going to link…
Jeremy: Listen to my videos.
I tell…
Antonio: Yeah.
In the description, guys, I’m going to link to specific videos which he’ll go into more
details, so go check them out.
Jeremy: Yeah.
So, that’s the big – big thing.
You can make it easy, you can make it uncomplicated.
You can just wear Dior Sauvage, you can just wear Acqua Di Gio for Homme any time every
day, it would get the job done, but just like in the fashion industry like in the shoe game,
you can take it to the absolute maximum have the perfect fragrance for any situation, but
it depends how much you like the stuff, how much you’re into it.
Antonio: Right.
It’s one of those things, you’ve got to try it.
You know being at the internet very difficult to explain.
Jeremy: Yeah.
Antonio: And, guys, I’m going to be linking to a number of Jeremy’s my favorite videos
also ones that go into more detail about everything we’ve talked about here.
Obviously, you could create an entire business you can create an entire channel on fragrance
which I think you’ve done.
Correct?
Jeremy: Yes.
Antonio: And, it’s not just Jeremy there, he’s got some beautiful assistants.
Jeremy: Yeah.
Antonio: And just great people, I mean we’re talking about the way that you run everything
and I love what this guy is doing that’s why I’m proud to bring him out here to Atlanta
to my conference.
I know for me I’ve really enjoyed the journey of getting into fragrance and learning more
about it.
I was just talking with a number of my friends and it’s something sadly only, you know,
20% of American men wear fragrance on a regular basis.
Understanding fragrance, you can actually get people to trust you more.
It’s a conversation starter, it is a secret weapon.
Jeremy: And, it’s the easiest thing to boost your attractiveness.
Antonio: Yes.
Jeremy: It’s the only magic pill that we have if you’re asking me and the fastest
magic pill.
What else boosts your attractiveness so fast like, one, [suck], it takes 3.75 seconds and
you’re let’s say 10% more attractive than before because no person on this planet likes
people that stink, but everybody enjoys people that smell good.
There’s a lot of stuff about the sense of smell which is very…
Antonio: There’s a lot of things I know you want to say.
And, guys, again, linking to Jeremy’s channel down in the description.
Now, in the comments want to hear from you guys.
What do you think of this video?
What questions do you have for me and for Jeremy?
And I’m also in the description going to link over to my infographic on fragrance and
going to a lot more details.
So, Jeremy, thank you very much for coming…
Jeremy: Thank you so much.
Antonio: To Real Men Real Style.
Jeremy: It was great to be here.
Antonio: I appreciate you.
Yeah.
Jeremy, can you do a spin for us?
Okay.
So, here we go.
All right, Let’s try it.
So, I’m going to.
Jeremy: Nice one.
Antonio: Oh, wait, that was the camera.
My daughter is actually are amazing ice skater at 1-1/2.
What was that like?
You did a triple axel there?
Jeremy: We have a carpet here, so that’s – I run – because of the carpet here it’s
not so easy to spin, it’s easier to spin on the floor.
Antonio: All right.
So, you were even outside your element.
Jeremy: Yeah.
Antonio: All right, guys.
Take care.
Jeremy: Thanks, guys.
Bye.
Antonio: See you in the next video.
[0:14:41] End of Audio