are you tired of posting stuff on the
social web that gets no engagement no
traction
no likes no shares well of course you
are and today you're gonna be able to
fix that hey everyone I'm Neil Patel and
I'm gonna share with you why your social
media content is garbage and how to fix
that before we get started make sure you
subscribe to this channel so when I
release more videos and more marketing
tips like this you'll get notified
question for you how many of you get at
least a hundred likes on whatever you're
sharing on the social web if you are
leave a comment with yes if you want
leave a comment with no doesn't matter
what social profile was it's LinkedIn
Facebook Instagram YouTube I'm gonna
show you how to get really good traction
the first tip I have for you is to start
posting video content whether it's
YouTube LinkedIn and sit around on
Facebook even Twitter they're all
craving video content you need to be
pushing more out there they're trying to
crush the television networks out there
even LinkedIn LinkedIn now has a live
feature video does way better than
anything else
if you post videos you'll get way more
engagement than if you did it I felt
with my channel I usually get four or
five times more engagement just by
posting video content over tech space so
start with that the second tip I have
for you is don't be so preoccupied about
being perfect everyone's like oh my god
I got a pose I gotta wear makeup I gotta
be perfect before I take a picture
alright post something nothing has to be
perfect just put it out there and see
what works it's all about testing the
stuff that's working is what you should
do more of when you post stuff and it
doesn't do well you shouldn't keep
posting that same stuff over and over
again and that's what you're doing right
now a lot of people let me put these
images of quotes if you're not getting
traction of those images with quotes on
LinkedIn or on Facebook stop posting
them they're not gonna do any better for
you you got a post stock that is doing
well it's all about testing and when
you're testing you don't have to be
perfect just go with the flow the next
tip I have for you is the leverage micro
content everyone's like I got to go out
there and create content and they make
this whole ordeal of it film your life
film your day in the office
talk about your customers talk about
your parks or services
if you're giving a speech cool give that
speech and when you have all this
information cut it up into bite-sized
information five-minute clips
two-minute clips you know quick images
here and there add a quote and test
throwing it all out there because then
you can use this micro content to drive
traffic to that main piece of content it
will help you get three four five times
more views then if you just focus on
these big pieces of content because when
you only focus on this big piece of
content it's hit or miss but wouldn't
you do ten of them you have ten shots at
doing really well and that'll tell you
hey this way you should do more and this
is what you should do less of the next
tip is what we're told one social
network won't work on all I'm seeing a
huge trend right now everyone's like
they take the same content they put it
on LinkedIn Twitter YouTube Instagram
snapchat and they were like this is what
I'm doing well let me tell you something
what works on Instagram won't work on
Facebook good example of this I can put
images with quotes and do really well on
the scram but Facebook doesn't care
about that you got to figure out what's
working for each social network and do
that for that network each algorithm
isn't the same and last but not least
have your edge there's something unique
about you exploit that leverage that be
yourself everyone tries to be someone
else in the social web who cares what
people think by being yourself you're
gonna be much better off then if you're
just trying to act a certain way just
for Instagram or just for YouTube or
just for Facebook leverage your ads if
you're someone who likes cussing because
that's just you be you if you're someone
who's dorky and nerdy like me I mean I
don't try to go out there and pose with
you know male models and female models I
myself I release informative technical
content cuz that's just me be yourself
and leverage your edge now if you follow
these techniques you're gonna be much
more popular on the social web your
content won't be garbage people are
gonna like share and engage with it
and if you need help getting more
traffic check out my ad agency neil
patel digital if you enjoyed this
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