A few days ago, we reviewed numbers
of one of the companies that we've been coaching
for the past two years.
And this company is now tracking
for 4 million in revenue in a really healthy profit margin.
When we first started working with this company,
this company was struggling.
They were losing money,
they had lost money for two or three years straight.
They were having interdepartmental
and in the leadership conflicts at all times,
they couldn't decide on a vision
and the direction that the company needs to get.
But this was a really good company,
that really good products,
really kindhearted, beautiful individuals,
creating such great change in the world.
I loved this company
and that is why we chose to work with them.
We knew there was way more potential in the company
than could be seen on the surface.
In the next two years, what we would end up doing
is looking at team culture and leadership,
mostly to be able to create
a completely different organization
to the organization we had found.
Slowly we also found if he worked on the branding
and marketing of the company,
it will accelerate the pace of profitability
and market size and revenue size
in a much shorter period of time.
Two years later, that company looks different,
feels different, acts different.
The leadership acts different.
The way they show up in the world is a lot more impactful.
They're changing lot, many more lives
and they're able to serve their clients lot more deeply.
Now I may feel glorious by saying I'm the only one
who can create these kinds of results, but I would be lying.
I know the skills that I used exactly to create outcomes
for such companies is a transferrable skill.
I can teach you, show you exactly what to do
in different circumstances, in different situations
to be able to create the same level of impact
that I've been able to make in different companies.
It's a transferable skill and you can learn it.
I call it the Coach-Consultant approach,
which means it has elements of coaching
and it has elements of consulting
about 50% each, 50% coaching, 50% consulting.
If you can mix coaching and consulting in the right way,
you will be able to drive results
with your clients a lot faster.
I know this is not the popular approach amongst coaches.
And I might get dissed little bit
because people will go, "Oh, watch it,
"you cannot tell your clients what to do."
I hear you, but let me be very honest
in todays time, in the modern times
if we are expecting CEOs, founders and people who are busy,
especially in the uncertain time that we currently live in,
to just sit back and be able to have hours and hours
of conversation and do deep exploration
to find all the answers.
Well, to be very honest, they don't have the time,
they don't have the resources
to be able to dedicate that much time
to a coach, to somebody who they're hiring
to help them get to the outcomes faster.
This is where the coach and consulting approach
needs to be mixed.
The modern coach is the coach that is ready for the times
is not purely a coach,
their coach and their, our consultant.
They're going into an organization and yes
asking meaningful questions,
identifying the right challenges,
helping the clients really discover the answers,
but they're also going in with a playbook.
They are saying, this is how you set a great team culture,
this is how you define your brand better,
this is how you need to look at your finances
and your abundance mindset.
You need to go in with a playbook
as much as you need to go in with the art of coaching,
you need to blend the art of coaching
to the science of consulting.
And when you blend them both,
you get outrageously beautiful outcomes with your clients.
There are four elements that you need to consider
to be an effective coach-consultant.
The first is fundamentals of coaching.
You need to get real clear
about the fundamentals of coaching
and you need to build your skills
and understanding of each of these elements.
The second is getting really good at coaching competencies.
You need to know what competencies
you're going to need more off in a coaching agreement
and in a consulting agreement with a company
especially in the small and medium size enterprise.
It changes, some competencies are more prominent
and more important in different sizes of organizations.
And they are more evident
depending on who you are also coaching.
But irrespective you have to get really good at listening,
being able to ask powerful questions,
being able to establish great communication patterns,
to be able to get really clear about some of the outcomes
that you will be creating
and clarity of thought in your clients minds.
And many such competencies
will be required of you as a coach.
And very honestly, you will need to learn these competencies
and establish these competencies
and get good at these competencies.
Also in context of being able to transfer them
to your clients.
You see when you are an effective coach-consultant,
you're also transferring the coaching skills
to the leadership of the company
that you're working with or to the entire staff.
Because if you can help them see how you see things
and how you're able to ask more meaningful questions
and be able to really diagnose the problem
and be able to really inquire
to get the outcome from the client.
This skill is vitally important in companies right now,
so you cannot just go in and say, I am a great coach.
One of the things that you need to do
is to make your clients great coaches
for their organization.
So you have to learn these competencies
not only as learning for themselves,
but you're learning it to transfer to your clients.
So it's a different way of learning
that you need to have four competencies
in case you have not considered that before.
The third key element is consulting.
You need to have playbooks,
you need to have playbooks around team and culture,
around finances, around marketing,
around vision setting, around leadership,
around hiring, around virtual setups.
You need playbooks,
you'll need these playbooks that you can go in with,
with the mindset of saying, Hey, here is how you do this
in case you have no idea how to do this.
Because that's going to happen a lot
especially in a small and medium sized company
especially in right now times.
This is going to happen hence you need a playbook.
You need to this as a consultant,
take the playbook with you
across these different domains that I mentioned
and more to be able to present that information
to your clients and train them in it
so they can actually implement the strategies
that you're taking to them.
And lastly, to become really good
at this coach-consulting game,
you need to know application of each of these things
that we talked about and be able to practice.
You see, most of the time,
people would take all this information
and try to go at it, nothing wrong with that.
But without learning how to apply these strategies,
without learning and practicing,
you may give the wrong recommendation to your clients
and then you go, "Oh, well, it didn't work for them,"
well it didn't work for them because you didn't learn
the right way to apply them and you did not practice.
If you learn how to apply these strategies correctly.
If you learn how to apply these competencies
in the coaching set up correctly
and you practice it before you go out
and start telling this to everyone, you will get outcomes.
So the fourth element is the key element
to actually making all of this come true.
So you need to know the fundamentals,
you need to know your coaching competencies
and be able to competently coach someone
and be able to transfer that skill.
And then you need to know your consulting playbooks
and then you absolutely have to learn
application and practice
so you can go out in the world and really create the change.
Now, what we have done is because we know
the coach-consultant approach works so well.
It works really well,
If you want to have a career as a coach.
It works brilliantly,
If you just want to be a better leader in your organization,
if you're an internal coach,
these strategies, these toolkits work brilliantly,
which is why we have compiled them
Into a short certification program
that you could do in a matter of months,
it's called Certified Business Coach by Evercoach.
All the details of the program are below this video,
you can download them, you can read through it.
We've kept a really nominal fee
for you to sign up for this certification program.
The reason is because we know the world is changing
and there's uncertain times
and we want to be able to support you in this journey.
We know in the next decade or so,
we need to impact a million coaches,
we need to train a million coaches.
The world is changing too fast
and not enough coaches are out in the world
and this is one of our endeavors
that we really, really want to support
because if they're more coaches
a lot of things would happen a lot more easily.
See diversity and inclusion as easily,
better team cultures are easily,
living in a virtual reality
that we are living in right now is easy.
Better teams are possible, better marketing is possible.
And we are passionate individuals
who want to be a part of the change.
And this is our way of being a part of the change.
We want to be able to impact a million people
to go out in the world
and be able to coach within organizations,
as internal coaches, as leaders in organizations
as external coaches who are going to organizations
and working with them to be able to create better outcomes.
We believe coaching is a skill is so, so, so vital,
is so, so, so critical.
And right now is the time for all of us to show up
and start learning the skill
so we can create a great impact out in the world.
So if you're a coach or a leader in an organization,
I invite you to download this brochure, read through it
and I will see you on the other side,
thank you so much for watching.