(upbeat music)
- Hi. The most common question I get
from my clients who just moved-
migrated from other software to Klaviyo
or just started Klaviyo from scratch:
what's the difference between segments and lists in Klaviyo?
And honestly, sometimes I have a hard time explaining that,
but basically like in general overview,
segment is something very dynamic, list is static.
You can add people to your list,
but you cannot add people to your segment.
You can add specific property to your subscriber
and they can join the segment
based on that specific criteria,
because segment is always dynamic.
List is static.
So right now I'll show you the example.
So right here we are on the Klaviyo.
We go to lists and segments.
This is one of like three accounts I have.
So let's say if we want to create lists or segments,
we click on "create list and segment"
and we have a list and segment.
Place from a spreadsheet, upload to file,
or choose from people already in Klaviyo.
For example, list.
As you can see, from scratch,
this list is empty because nobody's here.
So you have to manually either upload people to here
or integrate something with this list.
Let's say just Uno, or Daily On,
any other software through zap here.
And this will, this list will be populated.
And when I mean integrate, it means like,
like you manually adding context to this list,
but integration helps you automate this process.
So integration is automatic,
but like to simplify, it's like you have an employee
or a team member who does it manually,
like they export a list from one software
and import to this list to climb your list.
So just think about list as a bucket.
You can only add or remove people from bucket.
Okay. So what is the segment?
The segment is, let's do create lists and segment
and do a dynamic segment of people
based on their behavior or properties. Okay.
So now we passed.
Basically, we cannot create empty segment.
We need to specify
who do we want to include in the segment?
So if you imagine the list being a bucket,
and let's say you have bucket of...
like bucket of apples
and red apples, green apples,
and I dunno like white apples, purple apples,
like different colors,
segment is you wearing glasses with filters.
So let's say if you wear glasses with white
kind of filter to see only red color,
you will see in the bucket only red glasses.
If you wear glasses with filters to see only green color,
you will see green apples in the bucket.
So segment is...
it's a dynamic list.
It's not a list. Dynamic so that like that,
which creates group of people based on specific properties.
So what kind of properties?
There's unlimited, honestly,
there are almost unlimited possibilities with segments,
but you can create a segment of people
who purchase something,
purchased A item but did not purchase B item,
or purchased eight item three times over the last 30 days
and something like that.
You can create segment of people who unsubscribed.
This one, as you can see, people who are not-
is not suppressed,
or you can create people who is suppressed.
You can create properties:
first name contains A letter, for example.
You need to delete this option.
First name contains let's put my name, Andriy.
As you can see, there's only one person
who contains the first name Andriy.
I cannot manually add to the segment.
I cannot integrate anything to the segment.
I cannot upload to the segment
because segment it's all people that I have in Klaviyo
and I create segment
specifying specific characters per subscriber,
and I can group them together.
So segment is just, imagine grouping people based on
specific criteria or specific behavior or actions.
A list is something static.
It doesn't matter what I purchased. It's up to you.
You have to think about it, and you'll
"Okay, I have like 20,000 of subscribers.
I want to add them to this list."
Or "I have three subscribers I want to add to the list."
You can manually add like one contact
or remove, sorry, remove.
So this is like...
I hope I answered the question was the difference between
a list and segment.
If not, please ask me more specific question to clarify
what's the difference between list and segment.
It's very easy to understand when you start using it,
but when you like hear about this,
like first time it's hard to digest.
And also another company, MailChimp,
I'm not saying bad job,
but they misrepresent list and segment because in MailChimp,
you can have segments under specific lists.
You cannot have like global segment,
but other companies like active...
like ActiveCampaign, Klaviyo, ConvertKit.
It doesn't matter where people-
where a person lives:
on which list they have, like global segments.
Okay, the last part probably a confused you even more.
So listen:
if you have additional questions about the difference
between lists and segments or what you can do with them,
please leave those questions below so I can answer them.
Thank you, bye.