some newsletters are about sharing your story and
connecting with your audience while others just kind of go straight to
the sales pitch now take a look at these five popular
newsletter templates and learn how to use them inside the
video
hey guys it's Chia from Brand24 and today I
want to pick up where we left off last
week and just take a closer look at some of the top newsletter templates for
effective email marketing so we will look at a few different types of
newsletters that work well for different audiences
and the details that help make them even more effective
the first two newsletter templates are all about directing traffic to your site
that is what the ultimate goal is for most newsletters but these templates are
just a little more direct about it and they're usually either blog-based or
platform- based um so a blog based newsletter helps direct
traffic to your blog and for the most part they can be
educational or you know very insightful and they tend to address
the reader in a more personal way so for example
one of my favorite newsletters right now is definitely "Sticky Notes" from Cole
Schafer so he is a writer and marketer who runs
the Honey Copy site and I always, always look forward to reading
his newsletters because the way that he writes just makes me feel like I'm
getting a note from an old friend somehow like even though
we've never met so his writing style is kind of
it's earnest yet bold like every paragraph paints a very vivid picture of
the story that he's telling so if you have a minute and if you like
that kind of thing I definitely recommend checking out sticky notes
because this kind of newsletter tends to feel a little more personal
you want to remember to scrub your email list um that is because emails that read
like they're from an old friend have no business landing in the
Promotions tab which is where they can end up if you're not careful so like
every once in a while scrub or just clean up your email list to remove
subscribers who don't open your emails because even if your email list is like
20,000 strong but your open rate is just under the average like
about 20% this can hurt your sender reputation which can affect your
um email deliverability and cause your
newsletter to land in the Promotions tab or
even get flagged as Spam eventually so now a platform-based newsletter helps
direct traffic to your platform or website um these are usually for
reaching a segment of your audience that's already somewhat familiar with
your business um so they're usually a little further
down the funnel and much closer to converting now this type
of newsletter usually feels more commercial and less personal
which is kind of what's come to be expected of this template like it
typically features special promotions or new inventory which explains why these
newsletters are generally more design heavy even though using HTML templates
or sales graphics and lots of spam trigger
words like "best price", "lowest price" or "free trial" is a good way
to send your newsletter straight to the Promotions tab um this
isn't necessarily a bad thing though at least in this case since that is
basically what this kind of newsletter is about anyway but if you want to
increase your chances of landing in the Primary tab you can try making these
text-based the next two newsletter templates are
all about curating good content for your readers and this might be like
user-generated content or simply hand-picked content from external sites
so companies like Zest, Quora, Product Hunt and Medium are
they are really good examples of sites that
deliver newsletters with user-generated content usually in the form of links or
snippets from a longer post but even if you don't have a website that's driven
by external contributors this doesn't mean that you can't curate content to
help your readers newsletters that share hand-picked
content such as great articles from external sites
recommending good brands and products or even
other newsletters that you enjoy them like i did earlier with "Sticky Notes"
they do have their own merits because like you can help people by pointing
them to things that have helped you in your own journey
this might seem just a little bit counterintuitive since technically you'd
be directing traffic just away from your own site but your readers
will recognize you as a good source of information
the last newsletter template I'll mention today is the "company update" this
one is really simple it's just about keeping your readers up to date on your
business and it usually includes newsletters
about events or conferences that you were part of
um product or feature updates and any big projects that you might be working
on so most of your subscribers in this case
are going to be your active customers and clients who
already know you now if you have been thinking about launching your own
newsletter these are just five different newsletter templates that you can
consider and you don't have to settle on one type
you can segment your list which is highly recommended or you can
create a funnel that starts with sending a
personal blog-based newsletter the first week and following up with some curated
content the next and then directing them to your offer if the
timing feels right and in terms of frequency most of these
newsletter templates that we just mentioned
are published on a weekly or monthly basis um daily newsletters can be pretty
overwhelming like for both the sender and the receiver
but on those rare occasions when you might actually want to send out a daily
newsletter that probably means that you're writing about something like
SEO or the stock market where a daily update can really make a difference to
your readers since changes occur just so frequently
there all right guys that's all I got for you today I am out I
really hope this was helpful and I will see you next time
have a good one bye
4... 3... 2... 1... yeah I'm so tired today I'm very low
energy I'm not even gonna ask people to Like, Share or Subscribe to this video
because it is just one of those days