- Do you want to learn how to write a blog post
when you suck as a writer?
Well, today is your lucky day.
Hey, everyone.
I'm Neil Patel and today,
I'm going to break down how to write amazing blog posts
without being an expert in your niche,
the copy and paste process.
Before we get started,
make sure you subscribe to this channel
and if you're on YouTube,
please click the alert notification.
Now, I have a question for you
before we get started.
Have you ever written a blog post?
If you have,
let me know how many posts you write
on a regular basis in the comments below.
And if haven't, you haven't just let me know with a no.
I'm just curious
how many of you actually write content on a regular basis
and I'm hoping
that this video helps encourage more of you to write,
and it speeds up how long it takes you to write.
So step one,
start with a problem
that your target audience needs to solve.
You can use tools like
Quora, Reddit, Ubersuggest questions,
prepositions, and comparisons within Ubersuggest.
And that will tell you, hey,
here's what some of the problems
and issues that people have.
You know, like just like when you're going on Quora,
you see a lot of pain points
that people are talking about.
This gives you idea on what you should be writing about.
Step two,
do keyword research.
Go into Ubersuggest,
type in some keywords related to your space
and as you typing in these keywords,
you'll see a whole slew of suggestions.
Do any one of those topics warrant you know,
a separate post.
Should you end up creating content around that?
If so, great.
If not, no worries.
Or, they can be part of a comprehensive blog posts, right?
If you have many different keywords
and they're all related to each other,
they can be all part of a comprehensive blog post.
Step three,
analyze your competition.
And what I mean this is type in the keywords in Google
that you want to end up ranking for
and you want to write your content around,
look at your competition.
Do they have long blog posts?
Do they have short blog posts?
What are their subheadings?
Do their subheadings contain keywords?
Are they answering questions?
Are they talking about the problems
that they're trying to help solve?
Look at the keywords
that they're ranking for beside their focus keywords,
and you can type in those URLs
of your competition within Ubersuggests
and it'll tell you that.
Step four,
find statistics that can help you frame your topic
in terms of relevancy, business impact.
You can use sites like Statista, Google,
and when you're on Google,
you can type in like the keyword plus statistics.
You can check out Google Scholar as well.
There's so many data points
and stats within that as well.
Step five,
create your outline for your content piece
and I want you to create a few headline variations.
It's all about the headline.
They say with headlines,
eight out of 10, people will read it,
but only two out of 10 will click through to the rest.
Now, when you think about headlines,
if you're struggling,
check out copyblogger headline formula.
You can just Google for that.
It'll help you write better headlines.
You also want to check out headings.
With your headings,
you to include some of the keywords
that you're targeting for.
Headings also make it easier for people
to just skim your articles,
which means their headings should be
as catchy as your headlines.
Now, you want to cover topics
that you've seen in the top 10 rank content pieces
that are covering the topic that you're covering
and cover additional points and topics
that your competition isn't covering yet,
such as if there's something new
that no one's talking about, you should cover.
And just as a rough framework for you,
when I'm outlining my content,
I start with a headline.
Then, I create my introduction paragraph.
Then, I outline the main headings
that I want to cover.
and those are the main topic points
within my article.
Then, I'll write the conclusion
and the conclusion should be
a summary of what people should learn.
And then, I end the conclusion with a question mark.
That's because it causes more people
to leave a comment below,
which then helps boost your engagement with your content
and you get more and more readers.
Now question for you is,
do you leave a question
at the end of your blog posts?
If you do, just let me know with a yes below.
If you don't, just say no,
I don't leave a question at the end to my blog post.
And I'm curious.
And if you say no,
you should consider trying it.
It's a very effective trick.
Now, bonus tip.
Use tools like Jarvis to AI
that can do a lot of the work for you.
It can help you with the outlining process
and it can write part of your content.
It's not perfect.
It won't write your whole blog post for you,
but it can roughly save you maybe,
30 minutes to hour,
depending on how prolific of a blogger
you are when it comes to writing your own content.
Now, if you need help with your content marketing,
check out my ad agency, NP Digital,
where we write content for our clients.
Or if you just have a question,
leave a comment below,
and I'm here to answer to help you out.
If you enjoy the video, like it, share it,
tell people about it. Thank you for watching.