Hi.
My name is Valerio Virgillito.
And I'm an engineer on the Google Web Designer team.
So today, I wanted to show you one of the new features
that we added to Web Designer.
We call this feature Publish to DoubleClick Studio.
So we want to go ahead and get started.
In order to show you this feature,
I'm going to first go ahead and open an existing creative
that I've created for this demo.
So this is a very simple, expandable ad
that has a couple pages, a banner, and an expanded page.
I'm just going to preview it really
quickly so that you get an idea of what this creative does.
On the first banner page, there's just some fading text.
And when I click on it, I'm going
to expand the page where I have a YouTube video playing
as you can see right here.
And then you can click back to go to the banner page here.
So nothing fancy.
But just a quick demo in order to showcase the Publish
to DoubleClick Studio feature.
So in the past, if I wanted to serve this creative
in DoubleClick Studio, I would click
on Publish, which would locally create a ZIP file, which I then
have to manually upload to the DoubleClick Studio web UI.
And then from there, I could add some events and then
traffic this creative.
And every time I made a change, I
would have to click Publish again, grab
the ZIP file, and then, once again, open the DoubleClick
Studio web UI and upload it.
So kind of a hassle and not very streamlined
workflow to do this.
What we are able to do now is to create a creative
and publish directly from within Web Designer.
So let me show you that.
So I can click on Publish.
And you will now see a few more options,
one of them being Publish to DoubleClick Studio.
When I click that, you'll be presented with our new Publish
to DoubleClick Studio dialogue.
Since I'm already logged in my Studio account,
I'm presented here with the choice
of account name and the other fields.
For those of you that are familiar with DoubleClick
Studio, this shouldn't be new.
It's the same, very similar UI for creating a new creative.
For those of you that have never seen DoubleClick Studio,
I encourage you to check it out since I'm not
going to go in details in this video about Studio itself.
So just like in Studio, before I can upload my creative,
I need to actually create one.
So I'm going to go ahead and select my account name, where
I want to publish, and then my advertiser.
So you can see as I'm typing into these input fields,
we're doing a live search in, against, Studio
to retrieve the existing information in there and auto
filtering, the inputs as you type.
In this case, I selected the GWD_Demo advertiser,
which only has one campaign in it.
And so we prepopulated this input field
with the existing company so that there
is no need to auto filter this one.
So I'm going to select this campaign.
And once all those fields are filled up and validated,
I can go ahead and pick a name for my new creative
that I want to create.
So I choose demofinal.
I click Enter.
And as you can see from the successful message,
a new creative has been created in Studio.
Once it's created, I can now hit Publish.
And once I do that, Web Designer will
grab all the creative assets and the files that
are required for this creative and upload them directly
into Studio.
And you can see here the creative
has been successfully published.
And so let's go ahead and open the Web Studio UI
and make sure that we actually have the creative in here
and ready to be trafficked.
So you can see here in my dashboard
the last creative demo final has been added.
So I can click on it.
And you can see the files that have been uploaded to it.
So I'm going to go ahead and add a quick exit event so that I
can preview it here in the DoubleClick Studio.
So I'm going to click Preview.
And as expected, I get the same exact preview
as I just did when I previewed locally.
Click on the Web Designer and I get
the expanded page with the video.
So everything works just as expected.
It's the same as before if you manually created
the local published ZIP and then uploaded it
into DoubleClick Studio.
Except now, you can do it by clicking one simple button.
So not only can you create and upload a creative,
you can also make changes and keep
uploading it to DoubleClick Studio.
So let's see that in action.
So I'm going to go ahead and select the Expanded Page here.
And in my expanded page, I'm going
to add a little image icon here.
And now that I've added this image,
I want to upload and update the creative in DoubleClick Studio.
So I can click on Publish again.
And the dialogue comes up.
All the fields are prepopulated now
that I've published this document already.
So I can click on Publish again.
And we're now uploading the latest assets into Studio.
And once it's successfully published,
we are going to go up here in Studio, refresh our creative.
And if we click on the list of files,
we can see this new image has been
added to my list of assets.
I'm going to use it as my backup image.
And then if I click on Preview now, just like before,
I have my banner page.
And then in my expanded page, I now
see the icon I've just added and pushed directly
from Google Web Designer.
So that's it.
Thank you for watching my video.
Goodbye.
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