In this video, you’ll get a first look at 10 trending products to sell in the women’s
clothing niche in 2019.
What’s more, I’ll tell you why these products are trending.
You’ll get access to Oberlo-exclusive sales data and tips on how to find your own trending
fashion products.
Plus I’ll tell you what what marketing strategies will work when it comes time to sell these
products.
If you’re not interested in selling women’s clothing online, don’t click that back button
just yet.
You may be leaving a lot of money on the table.
I’ll tell you why--and get into the products to sell--right after this animation.
Hey everyone it’s Jessica from Oberlo.
Today I’m going to take you deep into dropshipping product research.
I’m going to focus on the women’s fashion niche.
And there’s a reason for that.
According to a 2018 CNBC survey, there is a gender gap in ecommerce.
This suggests that women may be more likely to shop online than men.
Some stats support this.
For example:
Only 33% of women feel the need to shop in-store to touch and feel a product, versus 44% of
men.
And 40% of women frequently shop on mobile devices, versus 20% of men.
Dropshipping is one of the easiest ways to capitalize on this market of female ecommerce
shoppers.
In fact, one of the products I’ll share today got almost 50,000 orders in the past
six months.
With Shopify and Oberlo, you can build a store and start selling a product like that in just
a few hours.
No inventory necessary.
But there are two keys to success in the dropshipping model: You have to find the right product,
and you have to get really, really good at ecommerce.
I’ll show you how to find the right products today.
But to get really good at ecommerce, make sure you hit subscribe.
We publish new videos every week to help you win the ecommerce game.
Alright, let’s get started with the list of the best dropshipping products to sell
in the women’s clothing niche.
1.
Seamless Sports Bra
Let me start by saying that this product breaks all the rules.
Usually I recommend dropshipping products that are unique, like dog raincoats.
Seamless sports bras aren’t unique.
Customers can find them in the store down the street.
So why am I recommending it?
Because the data proves that this product sells.
According to Oberlo-exclusive product statistics, this sports bra has amassed over 3,000 orders
in the past 6 months.
And at $4.99 plus free ePacket shipping, you can realistically price this product at $19.99
and pocket a healthy profit.
But the biggest selling point?
It’s the wide range of sizes, from Small to XXXL.
Because here’s the thing: It’s not hard for female shoppers to find a sports bra.
But it’s really hard for female shoppers--especially shoppers who wear bigger sizes--to find a
sports bra that FITS.
That’s your unique selling point here.
Not the sports bra, but the sports bra in these hard-to-find sizes.
Even if you don’t sell sports bra, keep size in mind.
Petite, tall, and plus-sized women all have a hard time finding clothing in their size.
And that problem is good news for you.
Because when you sell clothing that fits those special sizes, you solve your customer’s
problems.
Alright, let’s move on to the second item in our list of best products to sell online
in the women’s clothing niche.
2.
Long Cardigan
It’s the long cardigan.
Once again, this cardigan sells because it comes in sizes--and colors--that shoppers
just can’t find in stores.
Let’s take a look.
According to Oberlo sales data, this cardigan has gotten over 4,0000 orders in the last
30 days.
That’s because it comes in 11 colors and is available in sizes S to 4XL.
This particular cardigan is available for $12.49 plus free shipping, which means you
can price it at $24.99.
That way you can still make a profit, even if you spend money on ads.
But if you sell this cardigan, you don’t actually have to spend money on ads.
Instead, reach out to Instagram influencers, like fashion bloggers who have over 50,000
followers.
Offer them compensation to take a picture wearing your cardigan and tag your store in
their post.
Followers will likely post comments like “I need this” or “I want this” in the post’s
comment section.
That’s probably advice you’ve heard before.
But this next part isn’t.
When followers post comments, reply or send them a DM to let them know your store carries
the cardigan.
And on the day the influencer posts about your store, change the URL in your Instagram
bio to that exact product page featuring the cardigan.
That way, customers clicking your Instagram bio link find--and buy--the cardigan quickly.
I’ve got more marketing tips coming your way with the next product.
3.
Knit Wrap Sweater
It’s the knit wrap sweater.
This fashion item is unique.
It provides the ventilation of a wrap with the stay-put coziness of a sweater.
That’s probably why it got over 360 orders in the past 30 days alone.
Like the other products on this list, the knit wrap sweater comes in many sizes and
colors.
It’s available for $11.99, which means you can sell it for $19.99 to $24.99 and pocket
the difference.
If you’re watching this video from the Northern Hemisphere, you may be skeptical about getting
sales.
It’s almost spring where I’m at, and I’m not thinking about buying sweaters.
But the beauty of dropshipping is that you don’t have to sell to customers in your
own country.
In this case, use Instagram and Facebook ads to target customers in colder climates.
For example, in the spring, the U.S. and northern countries begin warming up.
But the weather in Australia and New Zealand is cooling down.
Shoppers in those countries are looking for sweaters, so target ads towards them to get
sales.
Let’s keep talking about the best dropshipping products to sell in the women’s fashion
niche.
Next on the list:
4.
Lightweight Coat
It’s the lightweight coat.
This is a coat that’s thick enough to keep women dry during spring showers, but thin
enough to keep women cool when the sun comes back out.
It’s the perfect clothing item to sell in the spring or fall, when the weather is prone
to change from hot to cold in the same day.
This particular coat has gotten over 1,400 orders in the past six months.
What’s more, it’s got great reviews.
And while the ciat itself costs almost $20, keep in mind that women are used to spending
$50 to $100 for outerwear.
You can sell it for $49.99 and still be competitive with other clothing brands.
Remember: when you add a product from Oberlo to your Shopify store, you should always edit
the product name and description.
And what you call this lightweight coat matters.
For example, the supplier calls this coat a parka.
But as you can see in Google Trends, nobody is shopping for a parka after February.
On the other hand, if you type in trench coat…
You see a bump in consumer interest in trench coats around March and April.
Bottom line: Names matter.
Call a product like this a trench coat in the spring and a parka in the winter.
That way you can seize sales all year round.
Let’s get to the next product:
5.
Shapewear
It’s shapewear.
Whether a woman has just given birth or has put on a few extra pounds, she may feel uncomfortable
with the appearance of her stomach.
As a result, she might turn to a product like shapewear to feel slimmer under her clothes.
Wearing shapewear underneath clothing helps tighten the appearance of your tummy and helps
create a slimming silhouette.
This particular product sells well because it’s available from sizes L to 3XL.
That’s helpful because shapewear shoppers are more likely to wear bigger sizes.
Now, there’s a trick to advertising this product on Facebook.
When you create your Facebook ads, target women whom Facebook classifies as New Parents.
That way, your ads will get in front of women who may feel self-conscious about their midsection
after giving birth.
Shapewear can help them fit into their clothing without buying a new wardrobe or spending
hours at the gym.
The sixth product on our list is:
6.
Ponytail Beanie
The ponytail beanie.
Unlike most beanies, this beanie allows you to wear a ponytail with it – and this unique
feature has resulted in big sales.
This product is on fire--blink now and you might miss out on good money.
In the past 30 days, this beanie has gotten almost 50,000 sales.
You’re seeing that right: 50,000 sales!
At only $5.19, plus free shipping, it’s inexpensive enough to sell at the impulse
buy price of $9.99.
Peak season for this product will be in the winter months, so target customers in the
southern hemisphere from May to August, and to customers in the northern hemisphere from
September onwards.
And here’s a tip: when the weather gets warm in either hemisphere, target the exact
same customers, but offer a different product.
Chances are that fans of the ponytail beanie will be equal fans of the ponytail cap.
And with 25,000 orders already, this cap promises to be a best-seller in the summer of 2019.
Ok, let’s talk trends.
Our next product features a print you can expect to sell all over products in 2019.
7.
Color Block Sweater
It’s the color block sweater.
One of the biggest women’s fashion trends of 2019 is color blocking.
This design consists of various blocks of colors or patterns within a single item of
clothing.
This sweater is a great example of the color block trend.
It has color blocks in army green, black, and a striped pattern.
And at about $7 a pop, you can sell this sweater for $19.99 and keep over $10 per sale.
Since this is a popular fashion trend, the easiest way draw attention to is to create
a “Trends” category in your website’s top navigation.
Then add this color block sweater, and other color block clothing, in that section of your
store.
The cool thing about this is that if customers love a specific trend like color block, they
may buy multiple products with the same design.
That will help you increase your average order value and make more money per checkout.
Color block may be trending, but our next dropshipping product in the women’s clothing
niche is a cool classic.
8.
Leather Jacket
It’s the leather jacket.
With over 360,000 monthly searches for “leather jacket,” it’s safe to say that this an
evergreen fashion trend.
But for 2019, two leather jackets in particular will sell really well.
The first is this yellow leather jacket.
It got just over 140 sales in the past 30 days.
But as of filming, the Northern Hemisphere is still in the dead of winter.
The fact that people are buying this spring jacket so soon is a good sign of sales to
come.
Plus, this jacket comes in classic spring and summer colors like pink and powder blue.
The second leather jacket that’s trending is this motorcycle jacket.
It got over 4,200 sales in the past six months.
It comes in a few different colors, and most importantly, it comes in 3XL.
Not many leather jackets come in larger sizes.
That means that if you sell this jacket, your store will stand out.
When it comes to building a brand on Instagram, remember that not every post has to be about
your products.
So if you sell these leather jackets, post content about how to style outfits with leather
jackets and how to care for leather jackets.
If that sounds like a lot of content, don’t worry: you don’t have to create it all yourself.
You can repost Instagram content that others create.
Just ask for permission first.
Let’s move on to product number nine.
9.
Floral Shirt
It’s the floral shirt.
Floral patterns crop up every spring and summer.
Shoppers are always looking for a fresh way to flaunt a floral print, and that’s why
this shirt works.
It’s a shirt with a sporty striped raglan sleeve, but a feminine floral print.
This shirt costs less than $10, including ePacket shipping to the U.S.
That means you can price it at $19.99 and make a profit even after spending a few bucks
on Facebook ads.
If you do create Facebook ads, remember this tip: Make sure your ads link to back to the
product page, not your store homepage.
If you send customers to your home page, they’ll have to navigate around to find the product
they saw in the ad.
You want to make it as easy as possible to find what they want and click buy.
Are you ready for the last product on our list?
10.
Padded Swimwear
It’s padded swimwear.
Here’s what I love about this trend.
Usually, by the time most people figure out fashion trends, there’s already tons of
competition.
But this trend hasn’t peaked yet.
It definitely will, though.
In the past 30 days, there have been nearly 300 orders for this specific padded bikini
set.
And it’s not even swimsuit season yet.
That’s why we think this swimsuit is poised to make a lot of sales in 2019.
So how do you market padded swimwear?
Identify Instagram influencers who post a lot of beach photos.
Offer to pay them to change their Instagram bio link to your padded bikini set product
page.
The secret is to get them to add a UTM tag so you’ll know exactly which influencer
is bringing you sales.
That way you’ll know whether to work with them in the future or not.
Which item on this list do you think will be the best seller of 2019?
Leave a comment and let me know.
I’ll chime in with my thoughts.
Thanks for watching.
Until next time, learn often, market better, and sell more.