- Not too long ago, I shared five effective ways
to promote your book without having to spend a dime.
What if you have a little discretionary expense
you can use to market and promote your book?
Then today, I'm going to share four book marketing
and promotion strategies in 2017, let's go.
(fading guitar music)
Welcome to self-publishing with Dale.
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What are your preferred ways to market and promote books?
Drop your thoughts in the comments
and I'd love to hear what you do.
Today, I'm going to share four effective book marketing
and promotion strategies you can use in 2017
that can require just a little cash.
One, Facebook ads.
Yep, It seems like a forgone conclusion
that Facebook ads should be part of your marketing strategy.
However, quite a few self-publishers
are still a little leery about pumping their hard-earned
money into Facebook ads for fear they'll lose it all.
Here's the deal, if you aren't familiar
with how to use Facebook ads properly, you're not alone.
I have a tenuous grasp on the fundamentals
of advertising on Facebook
and I'm hard pressed to throw money down the hopper
based on random success stories.
So, you have two options
when it comes to using this lucrative opportunity.
You can either teach yourself
or hire an experienced Facebook ads professional.
I've picked up quite a few Facebook ads courses
and have been rather underwhelmed on what they offer
for my self-publishing business and brand.
However, if you want to know how to do it right,
then go to other people in the self-publishing industry
who are doing it right.
One such person is Mark Dawson of selfpublishingformula.com.
Mark is an uber successful self-published author
who offers a short three part video course
on how to run Facebook ads for your books.
Stay tuned to this channel for a full review
of Mark Dawson's Facebook ads course of self-publishers.
As for hiring an experienced Facebook ads professional,
stick with word of mouth on this one.
I'm big on working with someone for a test drive
before investing thousands on their service
regardless of what they do.
Two, YouTube ads.
I cover promoting books through video extensively
on my video of four ways to promote your book through video.
It's no surprise you can leverage YouTube
to advertise your book through book readings,
live-streams or book trailers.
In fact, here's a simple way to advertise
through YouTube ads.
Create a simple book trailer.
If you don't know how, then simply go to fiverr
and have a professional mock up a short 30 second
book trailer for you.
Then, upload the content to YouTube.
Now, head over to YouTube.com/YT/Advertise
to fire off your first campaign.
Set your ad spend low, like one to five dollars a day.
Then put your cost per view at what you think is reasonable.
Once again, start low and if you get no impressions,
then increase the cost per view.
Only set your cost per view and daily ad spend
at what you can afford to lose.
Then sit back and let the video do all of the heavy lifting.
Make sure to include a call to action in the video,
and any relevant links in your video description
or video cards.
Three, Google AdWords.
Some of you internet marketers
are probably losing your minds right now
based on this option since Google AdWords
and YouTube ads function through the same dashboard.
The truth is these choices function completely separate
of each other in this marketing and promotion strategy
for your book and here's why.
You're going to use Google AdWords to drive traffic
to your website or a landing page for your book.
However, where your YouTube ads are still dirt cheap,
Google AdWords can be rather costly if you're not careful.
Much like Facebook ads, if you don't know what you're doing,
then you may want to teach yourself
or hire a trained professional.
And lastly, four, Amazon Marketing Services.
Yep, I've covered this one time and again,
so it's no surprise why I get behind AMS
for all my Kindle e-book marketing and promotion needs.
And here's the deal, Amazon Marketing Services
is dead simple.
Unlike the previous forms of advertising I mentioned,
AMS sometimes doesn't even use your full daily budget
for ad spend.
That's refreshing to know since Facebook and Google
have no issue with you parting ways with your money
regardless of the outcome.
Amazon seems a bit more invested in your book ad campaign
than the other options and for good reason.
After all, if your ad campaign through AMS is successful,
then everyone makes money
and the customer gets what they want.
Win-win for everyone.
What are your thoughts on these
four marketing and promotion strategies for books in 2017?
Do you agree with any of the choices
or are you hard pressed to see the value in any one of them?
Drop your thoughts in the comments.
Remember if you enjoyed today's content
then share it with at least one other person
whose into DIY publishing too.
Til later, this has been Self Publishing with Dale
and I'll see you guys soon.