- Hey everyone, it's Neil Patel,
and today we're here for another Q&A Thursday.
I'm here with Adam from ...
- Viewership.com.
- Yeah, and this is where you ask a question
and we answer it.
So what's a popular question that people have been asking?
- All right, there's been a lot of questions
about Instagram, social media, and I wanted to really,
I haven't asked Neil about this one yet.
This is from Wedoeconsult, and this is,
"How to use Instagram Stories to their best, Neil?"
- If you want to use Instagram Stories,
the best way is to use it to generate leads.
Instagram Stories is all about creating a story.
- Yeah.
- When you create videos, you always are creating a story.
You're probably not scripting it,
but you're just creating a story,
and the reason you create a story
is because it helps people along the journey.
- Right.
- And before we get into Instagram Stories,
how about you tell me some storytelling tips,
'cause I know you do a lot of storytelling
when it comes to YouTube and videos,
and Instagram Stories is another form of videos.
- Yeah, definitely.
I think, have a general point.
Like, start with the end of the story.
What is the core message you're trying to get to?
I think a lot of people will start Instagram Story
or a video just talking about a topic,
and they don't know what the end point is.
So really start with the end in mind.
And then, just the last part of telling a story,
especially with something like that,
is body language is really important.
Notice, if I was talking about Instagram Stories like this,
you would click away pretty quickly.
Don't click away, all right?
We're gonna improve our body language.
- And that's emotion as well.
- And that's emotion, exactly.
Emotion's a key part, so.
- And every time we shoot these videos,
Adam's always like, "What's gonna get you fired up?"
- Go, let's go!
I'm like poking him, trying to get him going.
And you know, that's what this is.
- And he stood up, so he probably got cut out
of the video.
- Yeah.
- His head did, but oh well.
- The videographer's gonna kill me because, well,
but, you know, it's cool.
We're gonna make it.
- But yeah, when you're doing storytelling,
as Adam said, make sure your point comes across
using good emotion, body language.
That way, people are engaged and hooked.
Now, when you're using Instagram Stories,
you're trying to convert people.
The shitty part about Instagram,
and this is why I hate Instagram,
although it's one of the most popular
social networks out there, it's really hard to link
and get people to your site.
But with stories, it does make it a bit easier,
because the people who will go to your website
based on watching the story, they're so engaged
that they typed it in manually,
that they're much more likely to convert
into a lead or a customer.
And here's how I'd use Instagram Stories.
Think about what you're trying to pitch.
Let's say you're a consulting shop, like me.
We have a consulting company called Neil Patel Digital.
We're a agency, and we're pitching marketing services.
I could start my story with, early in the morning,
"Hi everyone, I got something exciting for your guys today.
"Over the next eight hours, I'm gonna teach you guys
"how to double your Google traffic.
"And no, this isn't any click-bait type of stuff.
"I'm really gonna show you how to double your traffic.
"Stay tuned."
And then, every hour, I can give a tip.
One hour I could talk about URLs
and how you can adjust the URLs.
The other hour I could talk about content
and updating your content.
It's not just about writing new content.
Another hour I can talk about cannibalization.
You get the point.
Because you have to keep the clips very short,
you can do multiple of them within an hour
to get your point across.
And at the very end, or throughout,
let's say I'm talking about content
and how to update your content,
I can be like, "Hey, if you need more tips on how to do this
"or you want a step-by-step guide,
go to neilpatel.com/contentguide."
Or I can also say, "Hey, if you need help
"and you want my team to help you out with this,
"go to neilpateldigital.com," which is my ad agency's site.
And by doing that, you'll either get more people
reading your content, and if your blog or your website
has call to actions to collect leads, you'll get leads.
Or, if they decide to go to your agency site
or wherever you're providing the services,
again, you'll collect leads.
And you can also end the Instagram Story
with a call to action for people to go to your website
for more tips, or a article that breaks down
a whole checklist of everything that you shared.
That way, they can go to one place and get it all,
including screen shots and videos.
Or you can just tell them to go to your company
and pay you for services.
But that's the quickest way.
- Yeah, and just one little hack that we found,
'cause we run a ton of paid video advertising,
this works for Instagram Stories, as well,
is creating even a unique URL for that campaign,
so like Neil could be like, "Hey, go to neilstips.com,"
and that forwards to neilpatel.com and a squeeze page
that is just for that video.
So I do that all the time for different things.
So it's like, "Hey, if you're interested
"in a secret training, go to tubetraining.com."
Now, we don't host anything there.
It just forwards. - Yeah, it just forwards.
- It forwards, 301 redirect, and you can put UTM parameters
and know exactly where it came from
and actually track the campaign's performance.
It's a little hack when it comes to doing that.
- And you can do the same thing with Instagram Stories
for consumer-based products.
Let's say you're selling this teeth whitening thing
that helps you get really white teeth in two hours.
You can end up talking about like, my teeth are yellow.
Have you ever done the paper test?
And you put like a white piece of paper next to you.
I see that TV commercial, like Crest or Colgate or whoever.
And I'm like, no one's teeth are this white,
based on like that tissue paper test.
Like, that's bullshit.
(laughing) I did it.
I'm like, my teeth aren't this white.
I don't drink coffee.
I don't smoke or anything, and they're white enough.
But, you know, you do that, and you end up saying,
hey, all right, let's see if this
Crest tissue paper test is actually legitimate,
and then you end up whitening your teeth,
and you're like, look, it's been six hours.
It says it happens within three.
My teeth aren't white.
And then you try it with a different product,
and then you get more whiter teeth,
and you're like, this one works.
You want results?
Go here.
- Yeah, yeah, it's awesome.
- With Instagram, you can actually drive people
to your website doing the swipe up,
so you can always tell them to swipe up
and it can go to your website.
I know a lot of people don't swipe up.
We have tested this out and that's why I also said
make sure you tell them to go to your consulting site
or a landing page, but also do the swipe up
at the same time.
The swipe up works better for consumer-based products
than it works for B2B, but in combination
of doing the swipe up, telling people to take action,
telling them where they can go to your website,
telling them at the very end where they can go for
a recap or a checklist or swiping up to get that.
Those are all great ways to get people from Instagram
back to your website, and of course,
getting the conversions as well.
So that's it for this week's video.
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Thank you very much.
We'll see you next week.