what's up it's jamal and welcome to the
channel
today i'm gonna help you understand
everything you need to know when it
comes to facebook ads so you can start
running your own and watch sales and
signups skyrocket before we begin take a
moment to scroll to the video
description and click the link to
download hubspot's free facebook
advertising checklist this is an
essential tool for making sure all of
your facebook ads are optimized for
performance so i want to make sure you
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facebook marketing videos now
let's get facebook's ad tools have
proven their ability to help any size
business increase revenues and save
costs and because 98 of facebook's
revenue comes from ads the company is
constantly working to innovate whether
it's developing new ad formats that
drive customer behavior or refining its
targeting algorithm so that every ad
gets seen by the right audience and
target they do i'm sure we've all gotten
those ads where it's like i'm pretty
sure i said that in a conversation maybe
30 minutes ago now i'm seeing an ad for
it
hmm
so if this is your first time running
facebook ads or it's been a while since
you've used the platform here's
everything you should know for results
today the first step in any facebook ad
campaign is to determine what goals you
want to achieve you can one increase
awareness for your business or product
two
drive online sales or three
increase leads ads that increase
awareness are meant to do exactly that
make someone aware of your business or
product who wasn't before these ads also
remind customers of your business and
improve the sentiment surrounding your
brand whether you're a local business
running a special deal or a global brand
introducing a new flavor ads that
increase awareness encourage the
audience to take further action offline
personally i think i can use one of
these i've taken a couple pr hits in the
last quarter and you know what i'm
saying
my brand is tanked ads that drive sales
are even more literal they want users to
make a purchase online by clicking from
facebook to an ecommerce landing page
this can be a page on your own site but
it can also be an amazon page etsy ebay
whatever there are even ways for
facebook to let you know once the
customer completes the purchase but
we'll explain how that magic works later
on in this video the third goal facebook
ads can accomplish is to generate leads
a lead is like a cross between awareness
and a sale that's because the user takes
direct action now but instead of making
a purchase the user signs up to receive
more information that could lead to a
sale down the road lead generating ads
are best used when offering a product or
service with a longer sales funnel
things like personal finance or health
or a major investment for a home or
business no matter what objective you
choose for your facebook ad campaign the
decision you make will help determine
every other aspect of your campaign once
you've picked your business objective
for your campaign you'll then want to
decide on your ad content this includes
the ad format as well as the creative
both visual and copy so let's start with
the ad format there's no right or wrong
when choosing facebook ad formats
unlike the candy corn decision
buy some but some are better suited for
different business objectives for
example if your goal is to raise
awareness of your business the simplest
way can be to boost a post from your
facebook page the post will then appear
in more users news feeds you can choose
to target the post to your followers or
you can target non-followers who might
be interested another good ad format for
raising awareness is facebook or
instagram stories since facebook
recently started letting anyone add
links to their stories the format has
become effective in driving sales
facebook's most popular ad format for
driving sales is their carousel ads
these ads let you show multiple images
or videos per ad you can showcase up to
10 products each with a button that
clicks to the item's landing page it's
like having your own mini catalog right
on facebook i think we all already know
what i'm using all 10 of those spots for
candy corn or you can use facebook
collection ads that include up to four
images or videos with a single link and
collection ads linked seamlessly to
facebook instant experiences a full
screen mobile advertising platform that
doesn't need extra time to load these
ads are so immersive it's easy to forget
that you're using facebook the next type
of ad is facebook lead ads these ads let
you collect the user's information right
in the facebook mobile app hubspot
offers easy integration between your crm
and facebook lead ads
so you can follow up with a new lead
immediately using an automated email
flow can you imagine being so seamlessly
integrated into something that you don't
even notice that's happening well you
don't need to imagine because that's
what happens with email flow it's crazy
try it out sometime we'll discuss more
modern methods facebook gives you to
target ads later on in this video of
course ads from any era need quality
creative to resonate with the audience
but there are unique rules to social
media when it comes to being creative
one be direct the average user views a
piece of content on facebook for 1.7
seconds your precious ad dollars are
just a thumb flick away from being
wasted so make sure your copy is clear
and maybe clever your images are
captivating and if you're using video
get to the point in three seconds or
less also remember to always lead with
how your product or service solves a
problem for the customer that'll get
their attention and give you extra time
to sell yourself that's actually good
advice for all marketing
and dating
i'm single
someone date me please
you may have noticed that a lot of the
ads you see on facebook don't look as
good as what you see in other media but
running professional looking ads is
important even if you don't have the
budget for a top shelf design team
fortunately online design tools like
canva offer an easy way to make great
looking ads using templates canva also
connects directly with hubspot's
facebook ad integration making us a
one-stop shop for running high quality
facebook lead campaigns so uh be sure to
stop on by you know i'm saying
finally always follow facebook size
guidelines to make sure that your ad
looks the way it was intended to i think
we've all seen those images that are
just like
stretched out super weirdly and you're
like
how did no one find this
why isn't there uh why wasn't there like
quality assurance for this ad you know
what i'm saying if you want to see more
ads that work on facebook you can head
back down to the description and click
the link to download our free report 50
facebook ad examples that we actually
clicked now that you've created an ad
it's time to target it custom targeting
is the real reason why business owners
love facebook facebook offers several
ways to target ads to get the most bang
for your buck the first is called core
audience with core audience you can aim
your ads at facebook users within
certain demographics like location age
or gender education level or job
description and even specific interests
i'm talking about anything from like i
don't know sentient fern friends
to candy corn
they can get very specific the second
targeting method facebook allows is
called custom audience have you ever
gone to a company's website and the next
time you check facebook you start
noticing ads for that same product
that's because your phone really is
listening a cookie that the website
loaded into your browser is now telling
facebook where you've been and serves up
ads accordingly and if i'm being honest
with you i think i'd prefer a chocolate
chip cookie over that kind you know what
i'm saying but
hey we gotta do what we gotta do the
practice of tracking has been around for
almost as long as there have been ads on
the internet and while every few years
some marketers like to declare cookies
dead or underbaked
facebook has always found a way to get
ads to the right audience even if you
don't want to rely on tracking users
facebook also lets you customize your
audience based on users who are already
in your crm this is an effective way to
cultivate leads and encourage returned
customers and if you still want to find
new customers facebook's newest
targeting technique called the
look-alike audience takes an existing
audience like your crm list and lets
facebook's algorithms find a new
audience with overlapping similarities i
told you facebook always finds a way and
if you're thinking to yourself hey
facebook don't at me
too bad literally they will do it
they've found a way and they will
continue to find ways
to at you
i'm sorry that's the way it is now i'm
sure you're thinking yourself okay cool
i've determined my business objective
i've created the best ad and i've
targeted the customers i'm done right no
there's much more to do still namely you
have to monitor your ass performance and
possibly make some optimizations even
while the ad is running but
i'm going to be transparent here just
because you can doesn't mean you should
most experts will tell you that you need
to wait two to three days for facebook's
algorithms to really hone in on the best
audience for your ads and unless you're
a highly trained facebook ads ninja you
shouldn't be making edits more than once
every seven days this can seem like an
eternity as you watch your ads dashboard
update in real time so maybe it's best
just to launch and chill or launch and
get back to working on all the other
things that you need to keep your
business running and once an ad is
finished you definitely want to spend
time reviewing the performance to see
how the next ad can do better these ad
analytics can also be divided into three
categories awareness analytics include
impressions i.e the number of people who
saw your ad as well as engagement or the
number of people who liked shared or
commented on your ad performance
analytics are used for sales and lead
objectives by tracking how many people
clicked on your ad or even signed up or
made a purchase this is done using the
same tracking pixels i mentioned before
for targeting ads and the final
analytics to help businesses succeed on
facebook track the big picture these
include roas or return on ad spend this
takes the total revenue brought in from
the campaign and divides it by the
amount you spent on the ad as long as
the number on top is greater than the
number on bottom you win good job
finally you can analyze the lifetime
value of every customer from a facebook
ad conventional wisdom says that it's
five times more expensive to gain a new
customer than it is to make another sale
to an existing customer so every dollar
you spend on advertising today is only
20 cents you'll have to spend tomorrow
facebook makes it easier than it's ever
been to do this sort of long-term math
and that's the true way that facebook
ads can help businesses like yours if
you're ready to learn more sign up today
for hubspot academy's free facebook
advertising training be sure to
subscribe so you don't miss any future
facebook marketing videos and go check
out our video on understanding more
facebook insights and analytics until
then i'm just gonna be eating candy corn
i might just come back on here
to straight up a full life-size
candy corn i will have become the candy
corn
i'm looking forward to it
until then
i'll see you next time
is to generate leads
don't at me
candy corn is delicious