There's one simple word that can generate you more sales. Can you guess
what it is? Hey everyone, I'm Neil Patel and today I'm gonna share with you the
power of no, the best sales tactic out there.
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Before we get started, make sure you subscribe to this channel.
That way when I have more videos like this, you'll
get notified. Do you want to start learning how to use the word no? I want
you to first comment below saying no. That's your start. The moment you can
start saying no is the moment your sales are gonna start going up. So let me first
tell you a quick story on why you should be telling people no. In sales, you're
gonna have so many people being like "Hey Neil, I need a discount" or "Can you also
do this?" and you're also gonna even have any existing clients like "Oh, you're
doing amazing job can I also have this?" "Can you also reduce your price?" "Can
you also help with this other thing that you don't provide services for but I
expect you to do them for free?" The moment you keep saying yes and yes and
yes to people, they realize like "Oh, I can keep asking for the world and you're
gonna give it!" your margins are gonna go down, you're gonna be miserable, the
clients are gonna get upset with you, because you're not gonna be able produce good
results due the fact that you're helping them with stuff that you don't
specialize in. But the moment you say you no, they're gonna not only respect you
but they're gonna be paying you more money. So let's get into some tips. 1. When
someone asks you for a discount, or ask you to do more than what you're
contractually obligated for, say no. Now don't be a prick about it. If they want
something super small and you want to go above and beyond to create amazing
customer experience, of course you can say yes, or surprise them. But it should
be on your own terms. Clients shouldn't be demanding this from
you. It should be up to you, not them. So the moment people ask you for a discount,
say no. There's nothing wrong with it. It's like dating. The moment you go after
someone and they keep saying yes to everything, you're gonna get over them.
You're not gonna be attracted to them anymore. The moment something plays
hard-to-get you're like "Oh my god, I'm in love!" That's how it works in sales. You
need to start saying no. Second tip for you, follow up with why. When someone asks
you for a discount I'll tell them "No, I can't give you a
discount, I wish I would but my margins are razor-thin and if you want a
discount I can give you one, but I'm gonna have to give you less services
which means you're not gonna get the results that you're expecting". By
explaining why you're telling them no, they're gonna be like "Oh, that makes sense Neil.
Sounds good to me!" It really is that simple. It's not that complicated. The
third tip I have for you is start using no in your workplace. When your boss, your
co-workers ask you for something that is unreasonable, like a deadline that you
can't meet, start saying no. But don't be mean to your co-workers and mean to your
boss. Don't say no because you're lazy. If you can put in a few extra hours of
overtime, even if you're not getting paid for it, do it. That's what a team player
does. A company takes care of you, you take care of the company by putting them
first as well. So don't say no because you're lazy, but if it's unrealistic and
you know that no one's gonna meet the deadline, you should tell your boss "Hey, I
really want to do it. I don't mind putting in the extra hours, but I know
we're still not gonna hit the deadline. How about we do XY and Z instead, which I
think will help get us there?" And it's a good compromise. That could either be
cutting down the scope, or you change how you're doing it. You're getting a bit
creative, but when you're dealing with co-workers and your boss, it's not just
about saying no, it's about giving them a solution. By giving them a solution
they're gonna respect you, they're gonna be like "Oh, awesome!
Neil really cares for the business. He's trying to help me out" And by helping
your co-workers out, you're not gonna have issues with them. You're gonna rise
up the ranks and you're gonna do better in the corporate world. It's that simple.
I know I gave you more tips than just for selling, but if you follow them
you'll do better. Seriously, some of my sales guys, they're so good at saying no
now that when a client asks some for discount they'll just say no, and they
don't even follow up with the reason. They're just like "No, we're not gonna do
it. This is what it's gonna take to give you the results. If you want something
that's less, we're not the right company for you." The moment you put your foot
down, that's one people will start respecting you. If you need help growing
your business, make sure you check out my ad agency Neil Patel Digital. And if you
enjoyed this video, like it, comment, share it. Tell the people about it, and
subscribe to channel. Thank you for watching!