Duncan Nugget� #311: The Amazing Effects Of Your Expectations
Which tastes better, Pepsi or Coke?
In a study done at Baylor College of Medicine, most people said they preferred Coke.
But the researchers also monitored people's brains while they tasted Coke and Pepsi.
When people knew what brand they were drinking, their brains lit up more for Coke than for
Pepsi.
But, the researchers changed things up.
They told people they were drinking Coke even when they were drinking Pepsi and guess what?
People's brains lit up more for Pepsi.
Think about that.
It wasn't just the taste.
It was an effect of their expectations.
That's life.
If you are convinced ahead of time that something is going to be bad or good, many times it
will be.
Not necessarily because of the experience, it's because of the amazing effects of your
expectations.
Million-Dollar Question: How are your expectations
influencing what happens in your life?