- YouTube playlists are great
for customizing your channel for your audience.
But if you set them up right,
they can also help you get found in YouTube search
and start generating a ton of extra views
with just a few simple tweaks.
So in this video, I'm gonna show you
how to make a playlist on YouTube
and how to optimize those new playlists
to get more views, fast and easy.
Hey it's Justin Brown here from Primal Video,
where we help you amplify
your business and brand with video.
If you're new here make sure you click
that subscribe button, and all the links
to everything I mention in this video,
you can find linked in the description box below.
So let's jump into it.
Having clear and organized YouTube playlist
can easily make your YouTube channel
look more professional so that your content
is more accessible and a lot easier for people to binge.
Helping you increase those views and watch time.
But not only that, with a few simple tweaks
and some keyword optimization, they also provide
an awesome opportunity to rank your content,
to help you generate more views
and subscribers with very little additional work.
So in this video I'm gonna show you
how to create a YouTube playlist from start to finish.
And exactly how to optimize your new playlist
so that they can get found in search
in addition to your videos,
meaning more views on YouTube.
And make sure you stick around to the end
because I'll also share with you
a simple way that you can take all of this
to the next level and start generating views
from other people's content using playlists as well.
Okay so you've got your channel set up,
you've got your videos, now we can take a look at playlist.
So you wanna log in to you YouTube studio dashboard area,
scroll down here to playlists.
This is where you can make, and modify
and control all of your playlists.
So you can see all the playlists that we've got here,
we have quite a lot.
So we're gonna go ahead and create a new playlist.
So we hit up here on New playlist.
And this is where you wanna give your playlist a title.
Now this isn't just playlist number one,
playlist number two or some sort of generic title.
You really wanna give this some thought,
just the same as you would
with the title of a YouTube video.
You wanna be treating this exactly the same.
So ideally here you're doing some keyword research
or some keyword optimization to be able to help
YouTube rank this playlist in search
for the specific title or keywords that you're using,
or key phrased that you're using
in relation to the content that's going to go in it.
So you can see now examples here,
We've got YouTube for Business: How to Grow
a Business Online with YouTube was the rest of this one.
Others I've got Tow to Set up Lighting for Video,
How to Make an Instagram Video,
we've even got How to Make Instagram Video Edits,
because those two are two different
search terms that people searching
for Instagram video edits might be looking
for something a little bit different
to just Instagram video.
Could be around filming, or audio,
or a lot more than just the edits.
So let's just do one here, How to Grow on YouTube.
Now here we get to choose if it's going to be
a public playlist, if it's unlisted or private,
again the same settings that you have
if you're going to create a video,
so I'm gonna go public and hit create.
Now if you're gonna make changes
to the title of your playlist you can just hit edit here,
and you can customize it up.
Again, ideally doing that research first,
adding those optimized key words in there.
Down here we've got the ability
to share out your playlist,
there's more options under here to collaborate.
So you can set this playlist so that other people,
collaborators, can add videos to your playlist as well.
We'll leave that one off for now.
But you can also access some more playlist settings in here,
things like allowing embedding, so you can actually embed
this playlist onto your website or onto your blog.
So anyone that clicks to watch one of your videos
is then going to auto play the next video in that sequence
or in your playlist after finishing
the one that they've clicked.
And you can also set here so that the new videos
that you add to the playlist down the track
are going to be featured at the top well positioned
at the top of that playlist.
And under Advanced Settings here this is gonna
take you back to the old interface right now
but this is going to give you some more settings
here and a lot of the settings here and duplicate
to what we just saw.
So visibility public unless they're private,
add your videos to the top of the playlist
or you can actually get even more control
over how your videos are featured and listed out.
You can either position them manually in there,
sort them by date, date added to the playlist
or date published on YouTube, or your most popular ones
could go to the top.
Now one setting in here that's worth noting is this
Set as official series for this playlist.
And what this does is if you're creating a series of videos
that are meant to be watched in order,
so watch episode one, or video one then video two,
video three, if you check this, then this will become
that official order for that playlist.
But do note, as it says on the screen there, that a video
cannot appear in more than one series playlist.
So once you tick this, this becomes a series playlist
or the official series playlist for that content.
So videos themselves can appear in multiple playlists,
but they can't appear in multiple series playlists.
So if you're creating episodic content,
or content, where you watch people to watch video one,
then video two, video three or part 123,
then you're likely gonna wanna click this one.
You can also set up some rules here under auto ad.
So if you add in some key tags or titles
and those sorts of things, so title contains these keywords
when you're adding a new video to YouTube
to automatically add them into this playlist.
So you can start to automate
some of this stuff here as well.
And then under collaborate, this was the same setting
that we had to enable other people to add videos
to your playlist as well.
So back out of this now go cancel and we're back
to our playlist page here.
So the next thing I wanna do here is adding a description
for your playlist.
Again, just the same as you are for your YouTube videos,
you want to have a description and ideally,
you're again, adding in some of those keywords
and key ranking indicators to help YouTube rank your videos.
But you still want to make it human friendly
or human readable at this point as well
and not just loaded with random keywords and tags.
So it could be something like,
"Want to learn how to grow your YouTube channel,
"grow your YouTube channel?"
Could be some keywords.
Again, you're gonna wanna do that research first.
"This playlist is the ultimate resource
"to help you get more subscribers on YouTube,
"and grow your audience."
And again, I'll be sharing with you our resource
on how you can learn this stuff to get the right keywords
in your videos, in your tags and your descriptions
a little later in this video.
So we're gonna go ahead and click save.
So now it's time to add some videos into the playlist.
So for this now that we have the playlist created,
we can just go back to the studio dashboard,
where we have our list of videos, which is under videos
here on the left, and we can just select the videos
that are going to be relevant for that playlist.
So for us here, we might go, Increase Watch Time,
Best Time to Upload, How to Pick your Channel Name
and How to Manage your YouTube Comments like a Pro.
So obviously, you go through, you pick the videos
that are related to it, then you come up top
here add to playlist, you can either scroll through
and find your new playlist or you can search
for it at the top so it was called "How To Grow on YouTube."
That was the temporary one we set up
so we'll hit on this and hit save.
Now come back to our playlist here.
I'll refresh this and here is our playlist
and you can see it's actually used the thumbnail
from the first video there, but if you want to reorder this,
we can just pick them up and move them around
and create the order for the playlist that you would like.
Now a big advantage of creating a playlist like this
is that not only are you able to curate your content
to make it easy for people to find related videos
on this topic from you, but you can also rank your playlist
in search as well.
So if you put your mouse over the video
here down the bottom, you can actually see
that this actually has its own URL, or if I click
on the playlist here, just pause that guy,
but you can see it's got its own unique link
exactly the same as a video does.
So YouTube treats a playlist, almost the same as it treats
a standalone video, and if we switch back
to the default view here,
you can see over this side here, here is our playlist
list so you can see which video is gonna be played next,
in case you viewers want to skip ahead to the next one.
Depending on how you've set it up, you viewers
may also have the ability to loop it or to shuffle
the playlist as well, to play them in a random order
but the fact that a playlist is treated just like a YouTube
video that's where it's so important to get that title
and the description, optimized up properly,
so that you can actually start to get these playlists
ranking and showing up in YouTube search as well.
So just to give you an example here, I'm going to jump
into an incognito window so that we're not signed in.
And we go over to YouTube, and run a search here,
best gear for video editing.
So you can see here you've got your normal search results
that come up, you've got an ad, you've got a few videos,
there's one of ours in here that featured pretty close
to the top if i keep coming down, you can see
here we have a playlist that is showing up in search results
for this specific search term, best gear for video editing.
And there's 10 videos in there.
Actually, were also the one below it here as well.
But let's see what those 10 videos are.
So click View full playlist.
And here is our playlist with everything related
to best gear for video editing.
Back out of that now, come back up the top and let's go
best Facebook Live gear.
Again, one of our videos is showing up in search results
here, but just down a few we also have one of our playlists
ranking in there as well for best Facebook Live gear.
This is something that is overlooked by so many people
and it a really gives you a massive advantage
to not just get your videos showing up once
in search for the actual video themselves,
but also to get your content featured having it included
in playlist as well.
Now some more examples for you on Nick Nimmin's channel,
we just clicked on playlist and you can see the amount
of playlists that he has in there as well
YouTube Growth Tips, YouTube Training Step by Step Guides,
YouTube Tools so this is something
that he is leveraging as well.
And another great example of someone who uses playlists
well is Sean from Think Media.
You can see that he's created playlist for all the different
types of content that he is creating.
Best Budget Lighting for Video,
How to Get More Views on YouTube,
How to Make Custom Thumbnails, Branding Tips,
so we open up this one, Personal Branding Tips,
pause the ad, but you can see up here he's got curated
content from both his Video Influencers channel
and also his Think Media channel.
So now that you're up to speed with playlists,
I'm going to share with you a bit of a pro tip
when it comes to playlists.
And that is that you can link to other people's content,
other people's videos from within your playlist as well.
So add videos to your playlist.
What that's going to do is two things.
First off, it's going to create a great experience
for anyone who is watching your videos
through your playlist.
If you're linking to other people's content that is related,
and is obviously a good video as well, that you think
if they liked yours, they might also like this other video
as well, to help them with whatever that playlist
is about with the type of content that's in it,
then that is a value add for the person who is watching
and the benefits of that being that have a good
experience with your content.
And they're likely going to stick around
because you're linking them to related good content,
which is on the topics or the types of videos
that they are they're right there at that moment
to watch on YouTube.
And this is also going to help increase their session time
to which you're attributing to.
You're helping them stay on YouTube longer
and consume more content on YouTube,
because you're putting related content, good content
in front of them as well.
So that's the first thing. But the other thing
that this does is it sends all the right indicators
through to YouTube telling YouTube that whoever is watching
these other people's videos, that would also be the perfect
audience or the perfect fit for your content.
So it ties them together and links them together
as related content.
So all of this really plays back into putting
your best foot forward doing all those things
that you can do to help YouTube feature your content
in front of the right people at the right time.
So linking it to other people's related content
and also making it easy for viewers to consume your videos
and other people's related content, keeping
them on the platform.
These are sending great indicators through to YouTube.
Now there's been a few times in this video
where I've mentioned our YouTube ranking guide
which is linked on screen now.
This is the ultimate guide to help you find high ranking
low competition search terms and keywords
to help get your videos to the top of YouTube and Google.
This is the process that we follow.
Click the link to download your copy now
because this stuff is also gonna help you
with your playlist strategy as well.
I'll see you in the next one.