- Hi, this is Dan Lok.
Are you thinking of using videos to grow your business
to market your products and services?
Maybe you're looking for ways
to gain more subscribers and gain more viewers.
Or maybe you're kind of on the fence
and you wanna try video marketing,
but not sure how to get started.
What you're about to see
is a special exclusive workshop that I've conducted
with some of my superstar mentees.
Now, these are the exact strategies
that I have used to grow my channel to hundred subscribers,
to thousands of subscribers,
to tens of thousands of subscribers
to now hundreds of thousands of subscribers,
so these are very proven strategies.
And this is only one video of the entire series,
so make sure you click on that eye button,
and click on the playlist.
Check that out so you don't miss the before and after,
and then watch the entire playlist.
Now, if this is the first time you watch my video,
and you wonder, who is this Dan Lok guy?
Click on the subscribe button below
and make sure subscribe to my channel.
Every single day, I upload video to my channel for you.
And you can see we have hundreds of thousands of people
watching my video and they enjoy the content very much.
I think if you keep diving to my content,
you also get a lot of value from it.
With that said, let's dive right into it.
- All right, video strategy number two.
Value.
Okay?
It's really easy for me to just say, hey go upload a video.
Hurry, go do it right now, but I won't.
- [Narrator] The king of high ticket sales.
(dramatic music)
World's highest-paid consultant.
Media celebrity.
Multi-millionaire entrepreneur.
Acclaimed TEDx speaker.
International, best selling author.
Dan Lok.
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- Video can take more time than tweeting.
It's better do it right the first time round.
How many of you have spent hours shooting a video,
only to find out the freaking microphone was not on?
Where's Andre?
I think Andre's sitting right there.
Did an hour and a half presentation, right?
So you want to save precious time and money, okay?
So, hence why you're here.
So, we're gonna spend a bit of time
crafting the perfect strategy for your video,
and it all starts with value.
Yes?
Good.
So stop thinking, how can I get the most traffic?
Or how can I make the most money from this?
And begin with, how can I provide
the best value possible in three to five minutes
that my audience will absolutely love?
How many of you are here because
you absolutely love the value that Dan gives in his videos
as well as at Fiji?
Yes, come on, all of you get your hands up, right?
What is the best content, training, tutorial tips
and more that I could deliver to better my viewer's lives?
If you answer that,
you're golden.
Video secret number three, consistency, what guys?
- [Audience] Consistency.
- Right, the second quality
your strategy needs is consistency.
You need to treat your YouTube channel
like a TV show or a newsletter.
The 10 o'clock show is on at 10 o'clock every night.
Jason, when does our video go up every week?
- [Jason] Nine A.M., Tuesday.
- Nine A.M. Tuesday, without fail.
There's penalties in my company and my team
if people don't get the videos up.
Everyone pays the penalty, including me.
Even if I'm not responsible, but I'm always responsible.
Right, so once you commit to a weekly newsletter,
how effective can it be if you quit after the first month?
I know most people would love to fall in love
with the one-and-done model, but it just doesn't work.
I recommend my students to set up a weekly video campaign.
Post a new video each and every week
on the same day, at the same time,
if you can even get it to that point.
And it's very easy on YouTube.
You can schedule it.
Gary, who's in the back of the room,
is notorious or famous for doing that.
In fact, he bugs me every week to get videos up.
Right Gary?
Get your audience to eagerly wait
in anticipation for your next video.
This is the best way to build momentum.
Consistency breeds momentum.
So I'm gonna share with you three things
that you guys can do as well, that's gonna help you, okay?
Now, not everyone might be ready for this,
so those who are, great, and if you're not,
just put it in the back of your head, and work towards it.
So step one is to hire a team.
All right, I'm gonna tell you a story here.
I just got back from a day of consulting with Dan Lok.
It wasn't just yesterday, it was actually a while ago,
but we did a whole day of consulting with Dan Lok,
who made a decision to choose YouTube as his platform
to share his message to more people.
I got to spend the whole day helping him behind the scenes,
to make sure his videos come out great.
He did something that I absolutely love,
and I recommend to everyone if they can afford it.
He hired a videographer to film and edit his videos.
In fact, she's right over there.
Sydney, give a wave.
Here's why this is absolutely crucial.
When you attempt to do it all yourself,
you end up wearing too many hats.
How many of us have actually done that?
We've all worn too many hats, right?
You can't be the director, the editor, the technician,
and still deliver exceptional content on camera.
That day, I watched Dan relax, like an actor in his trailer.
Well, it was actually a Bentley that we had.
And simply focus on what he does best.
And that was to give incredible value to his audience.
At the end of the day, he served a ton,
he saved a ton of time, and let an expert,
who did a better job at filming and editing
than he ever could, do all the work for him.
Now, if you value your time, okay, which I know I do, right,
you will make this option a real possibility.
You'll find a way to make it happen.
You can find videographers on Craigslist,
local colleges, or simply by asking around.
Maybe even a family member.
And expect to pay around about 25, 20-35 dollars an hour.
Perhaps more, okay?
I know, some of the better ones
around 50, 100 dollars or so in Vancouver.
Here's number two.
Film multiple videos in one single day.
Roslin, you just shot a series of videos.
How many videos did you shoot in one day?
- [Roslin] Eight.
- Eight videos, was it easy?
- [Roslin] Tough as heck.
- Tough as nails, right, tough as heck, yeah.
Well, Dan did this, I do this, Marie Forleo does this,
and just about everyone else I know
who's an influencer does this.
Who's pumping out tons of great content,
has decided to block out an entire day
just to film their videos.
They come prepared with scripted content
for about four to 10 videos, and they just start recording.
It may be long, it may be exhausting,
but you quickly improve your on-camera skills.
And here's my favorite part.
You get to have ten weeks worth of content,
piled up, waiting to go live, yes?
All right, number three, outsourcing your editing.
For those of you who are,
there's Wilson who's normally here,
but Wilson, when he first started vlogging,
putting out his vlogs every Tuesday,
he used to spend something like eight hours at the computer,
and he's a busy business owner.
Can you imagine taking eight hours out of your day
just to do video editing, and he's not even a video editor.
Right, so for those of you who are not yet ready
to hire a video production team,
I still want you to be able to let go
of as much of the work as possible.
You should not be doing all of this yourself.
So here's a simple solution.
Film the videos yourself, right?
Even here, you know, ask a friend or family
to assist or help you behind the scenes for free.
My sons, seven years old and five years old,
grab my camera and help to shoot videos for me.
Right, it's very simple, you can teach them.
They got the tripod, you just hit
the play button, stop button.
Put the raw footage in a drop box
and find a cheap editor on Upwork, on fiverr,
that, who can put your videos together.
Is that helpful for you guys, yes?
So are you starting to see some value now?
- [Audience] Yes.
- Great, well do I have your permission to over-deliver?
- [Audience] Yes.
- Awesome, well let me leave you
one last thought here, okay?
If you're not doing videos, trust me, your competitors are.
Would you like to learn more, how you can prevent that?
- [Audience] Yes.
- Awesome, well I've brought two specialists
up here with me tonight.
Help me welcome to the stage Jason Mashawi.
(audience clapping)
and Bewan Baynee.
(audience clapping)
These two gentlemen are specialists in the field
that they handle in terms of video marketing.
No matter what strategy you choose to use,
it really depends on what's the best fit for your business.
I would highly encourage you
to pay close attention to what they have to say.
It might be a combination of using paid advertising
or video SEO ranking strategies.
But either way, you want to make sure
that you understand it,
and you know who to go to, when you need the help.
So with that being said, I'm gonna hand over the mic
to Jason, my business partner here,
to go ahead and explain what he does best.
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- So, what have you learned from my talk,
and how does it apply to you,
and how do you take the right action?
Comment below and let me know.
If you have any other questions, you can also comment below.
And don't forget, click on the subscribe button.
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