Today, we're going to talk about how to increase your
newsletter engagement.
So what do we mean first by engagement?
Right now?
Engagement rate is how many people are really reading your
newsletter and interacting with the interaction could be responding
to it and emailing you or clicking a link or buying something if
you're promoting something.
But if you're sending out an email, whether it's to a million
people or 10 million people, if no one reads it, it doesn't.
Yeah.
So the first thing I'll say is Neil, he'll send at the very end, if
nobody reads it, it doesn't matter.
So yeah.
The important thing is your email valuable, right?
And what I mean by that is how do you get people to look
forward to the next email?
If your email is all, Hey, buy my stuff, or check out this product.
And you're trying to get affiliate commissions.
And you're just trying to make money where you're taking instead
of giving you got to reverse that.
So you've got to think about, okay, what is your give to take right?
Maybe for everyone.
Every ask you have four to eight emails that are of value.
But you gotta be thinking about how you can be entertaining too.
You gotta, the key thing when you're writing an email is to think about
how do you get them to again, look forward to the next email, right?
When you watch a movie or when you're watching a series, like
I'm watching low-key right now, there's always a hook at the
very end to keep you going.
So how do you hook people at the very end?
That's what you can do at, I think this is at a
foundational level, right?
It seems like a dust statement, but most people tend to phone it
in when they're thinking about their newsletter, when actuality,
great newsletter businesses have been built, you look at morning
brew, you look at the hustle, they keep you on the hook and
they're entertaining, right?
So how can you take an element of what they have going on?
Because these are.
Eight figure newsletter businesses, and one sold to HubSpot.
The other one.
So the business insider.
So think about that and I'll leave it to I'll turn over to Neil
for maybe some tactical stuff.
Yeah.
So from a tactical standpoint, if someone stops reading your email
or opening them up, stop sending emails to them because it'll
cause majority of your newsletters to go into the spam box, even
if people want it to read them.
So you need a scrub your list.
You can do it either weekly or monthly.
I do mine automatically on a daily basis.
Some email providers will just do it for you.
The other thing that I would do is test your subject lines to see
what's working with open rates.
The next thing I would end up doing is having people respond
to your emails that really helps improve deliverability.
So within your newsletter, ask a question, it'll
encourage more responses.
That's way more people into address book, and it really
improves deliverability.
But those are some of the things that our tests from a tactical
standpoint, another thing that I would test from a strategy
standpoint is storytelling.
I think storytelling is very important.
Just think about movies.
Eric mentioned about, evoking, curiosity and hooking people
and, figuring out all yeah.
I want to know what's next.
I got to read the next newsletter.
Also storytelling really does hook people in and
it caused them to engage.
Other thing I'll say is.
Personalization.
Obviously subject lines and you can personalize
the subject lines as well.
So you can say Neil with a question mark on it.
But you can also, when you think about, if you're running like a
customer data platform, you can customize the technology that
they're using on their website.
If you're sending outbound emails just to show that you actually have
done a little research into them.
And so just, you don't need to go too hardcore.
What, when you think about it, like a template email, now thinking about.
Maybe 80% of as a template, but maybe 10 to 20% of it is
personalized and you're gonna get higher engagement rates there.
I know we're talking about newsletter engagement rates,
but the same concept applies.
And so I think also sometimes you don't need to go to You
don't need to go too crazy.
You can just, it could be like nine words.
We talked about the nine word email from Dean Jackson before
where you're asking a question.
Hey Neil, are you still interested in buying a yacht?
Sometimes a question like that will get a lot of replies and th
the thing I'll say around replay.
Also is when you are sending an introduction, email to people asking
a question, that's going to help you with deliverability because
you ha you're showing the high response rate at the end of the day.
And Neil, I think you cleaned your list quite a bit, right?
That's another yeah.
And I mentioned that attacks, I would just clean it on a monthly basis.
Worst case, ideally weekly, if not daily.
Cool.
Anything else from your side?
All right.
Marketing school.io/live.
That's L I V E to learn about our virtual and our live events.
They're cool.
They're fun, Neil and I hanging out and other cool people too.