today I want to show you how you can completely Outsource your digital marketing agency so you can
build the business of your dreams and create some real time freedom and a business that you actually
enjoy and this became super important to me back in August of 2017. I've been really heads down in
my business for a number of years I was still a solopreneur we were starting to see some success
some results so I told my wife look let's book a vacation to Italy let's go take a week and a half
off let's really just enjoy ourselves from all the hard work that we've been doing over the last
couple of years and so I basically put everything that I was doing on my business on hold and I just
took a full 10 days off and I was in Europe and so I put my phone in airplane mode and when I'd
get back to my hotel room I'd connect to Wi-Fi and I check my email and I checked like man this
is cool like I still made a thousand dollars a day or I made two thousand or three thousand dollars
and I remember it's like day four or five I was like man we still made like five grand today I
was like this is like literally the business of my dreams I can't believe how amazing this is but but
then as day seven eight nine and ten I'd go back and check my email I noticed that I was making
no money and no money and no money and that is because I'd completely put a hundred percent halt
on my business and those first few days were just more of a Cascade and effect of the previous work
that I'd done before the trip but because I had stopped doing all my work and all my activities
or making my business grow it then started to take effect a little bit later that and then the
craziest thing happened I got back to work after this vacation and it didn't just immediately come
back it literally took a good three to four weeks to get my business back up and running from where
it was originally so I took my 10 days off plus another three to four weeks it was over a month
before I had my business up and running like I had it before so after I saw what happened
on this one vacation I made a commitment to myself that I would change things in my business
so that anytime I made took a vacation in the future that I wouldn't have to worry about that
that I would go and grow Beyond myself as a solopreneur and I'd actually start hiring people
for key important parts of my business so that even if I took a vacation even if I completely
stepped out my business would be able to either maintain its growth or even continue to grow even
with myself being gone and fast forward a year later my wife and I went to a lake on a lake
trip and what I did for the entire week is I put my phone in airplane mode I left it in our room
the entire week I did not check it once I didn't even do daily checkups for emails slack messages
or anything like that and guess what the business continued to run smoothly so what I want to do in
this video is cover the differences of how is running my business beforehand when I went and
took that trip to Italy to a year later of when I took that Lake trip and how you can go through and
model exactly what I did because more than likely if you're newer into the whole digital marketing
agency space you're running your business like I was was originally as a solopreneur everything
relies on you if you step away the whole business comes tumbling down and honestly that's not a
great place to be in because then it has a lot of extra stresses on you mentally physically it
really takes a lot of your time away if you're on vacation you're never really on vacation enjoying
time with friends and family and so I want to be able to go through and break down some of
these things so that when you take vacation you can actually enjoy vacation and the cool thing
about all these strategies I'm going to be sharing with you today is my wife and I were actually just
talking about this last night is you can take a lot of these strategies into other areas of
your life and we were talking specifically about parenting and I'll share with you guys how we can
go through and do that here in just a second so it all starts out with writing out every
single task that you perform on a daily or weekly basis and you as a solopreneur you're doing pretty
much everything you're checking emails you're responding to clients you're getting new clients
you're doing all these things so you literally want to write out every single task on a sheet
of paper and then you're going to narrow down all out of all those tasks what are tasks that only
you can do and then what are the tasks that other people can do but you just need to train them on
how to do those specific tasks so just for a quick example let's take a look at my YouTube
channel tasks that only I can do is actually shoot and record these YouTube videos I can't hire this
out to some VA they can't go through and shoot and share their contents and strategy that I'm sharing
right here right now with you guys but after I go through and shoot the video I then normally would
edit the YouTube video and then after I edit the video I would go upload the video and I would SEO
optimize and do all these different things with the video where then I looked at that and I was
like look I need to shoot the video I need to record the video because I need to be the one
actually sharing the information but I could probably hire someone else to actually edit
the video right and then after editing the video I could probably train someone how I actually upload
the video how I schedule the video how I actually tagged the video put in different playlists and
when to go through and publish the video and so what I've done now is I've gotten this to
a point where now I shoot all the content I upload it into a Google drive file I have my video editor
go through and edit the video the video has a much better job at editing the video than I ever could
and then they put it into another file where it says hey this video has been edited and completed
and then from there I have another virtual assistant will take the video upload it into
YouTube do all the tags SEO optimize do everything that I would have done but I don't have to do any
more of that work so I can focus on higher level strategies and just to give an example of how this
relates to Parenting my wife and I we now have three kids and we're like man it's starting to get
pretty busy with all the different things going on our oldest is going to start Sports and doing all
these different things and so we thought about all the different tasks that my wife does on a daily
basis obviously she helps the kids get up she takes into preschool takes some different sports
she's got to run her errands she makes dinner she cleans up dinner I actually help out clean up
dinner a lot too but she does all these different different things and I was like you know what it
would actually be pretty beneficial if we got a nanny or a house manager or even a cook to do a
lot of these things that you don't necessarily need to do they're not the highest priority your
highest priority as a parent as a mom is actually spend quality time with the children and so I was
like you know what let's go through and figure out okay if you want to go through and Outsource have
some Chef or some cook go through and make the meals so we don't have to go through and spend
time doing that or get a house manager to go through and you know pick up things or take
our kids to preschool different things like that or even clean the house so we don't have to clean
the house on a weekly basis because then all this stuff compounds and adds stress and we're always
thinking about these different things where what matters most is actually spending qualities time
playing with our kids so a mentor of mine named Dan Martell recently wrote a book called buy back
your time and I highly recommend that every single person reads it on this channel he just released
it just a couple of months ago and I got one of the early copies of the book but two of them my
favorite strategies that he shared in his book was first most solopreneurs they hesitate to
grow Beyond themselves and even my wife she was like I don't really want to go through and hire
a nanny because you know most people can do three kids on their own four kids even people to have
five or six kids sometimes on their own they don't have a nanny or anything like that and I was like
you know what yes but you have to be able to let go at some points right so in your business you
have to look at different tasks and you might be thinking because this is how I thought back in
the day no one can do X as good as me no one can do this no one can go and get clients as good as
me fulfill for clients as good as me however that is hindering you from actually going through and
growing your business and one of the concepts that Dan Martell shares in his book is that 80 percent
done by someone else is a hundred percent freaking awesome meaning if your ability to do something is
a hundred percent but somebody else's ability is eighty percent but they're doing it instead of you
doing it that is the coolest thing in the world because then you can focus your time your energy
your efforts on higher level tasks are actually going to grow your business make you more money
and actually move the needle and then the second task that I absolutely love that he shared was
actually quantifying how much you should be paying these people and how you know you can actually
afford to Outsource different tasks and so what he did is he created a simple equation and let's
just say for sake of example you make a hundred thousand dollars per year a hundred thousand
dollars net income or profit to your business or to you that's money that you make as a solopreneur
well a typical person is going to work about 2 000 hours in a year so that's 40 hours a week
over the course of 50 weeks you're getting two weeks of vacation so if you divide a hundred
thousand dollars that you make by 2 000 hours you make roughly fifty dollars per hour and obviously
you can kind of adjust that by how much money you make so now he says that if you can go through and
Outsource or pay pay someone 25 of what you are worth to perform that exact same task you should
Outsource it all day long so if your time is worth fifty dollars per hour and 25 percent of that is
twelve dollars and fifty cents per hour if you can hire someone and pay them twelve dollars and
fifty cents per hour to perform that same exact task that you do on a daily on a weekly basis you
should Outsource that all day long because once again you can now take that time and you can focus
on higher level strategies that are actually going to grow your business and make you a lot
more money now the key thing here is always going through and literally making a list like I said
earlier of everything that you do on a daily basis on a weekly basis and then what I would do is get
two highlighters of different colors you could have like yellow and blue green and pink whatever
the colors are and then all the tasks that only you can perform you highlight those one color and
then tasks that you're like like man this takes me a lot of time to do but somebody else could
easily go through and do them and I could easily pay somebody 25 percent of what my hourly wage is
worth to go through and perform these tasks yes I might have to train them yes it might take a few
weeks for them to get up to speed on how to do the task but it's going to be a lot better off for me
and my business to have more people doing things as opposed to just me because you remove yourself
out of the equation your whole business comes to a halt and highlight those different tasks
a different color now what you're going to do is you're going to go to a site like upwork or
you can go to onlinejobs.ph or there's a lot of other sites out there and you're just going to
type in the search and you're gonna find talent to perform the tasks that you want performed and
even looking at this more recently I've gone through like I said earlier I found some video
editors and I actually went through and I found several video editors I gave them all sample tasks
sample projects to go through and perform before I decided okay this is the person that I want to
go through and use because they actually do a great job it's up to the Quality the standards
that I actually want and a lot of these tasks you might have to train them and unless this
person already has an expertise in fulfilling that specific task you will 100 percent have to
train that person and be patient I remember my first hire I went through and I after about a
week I was like I'm gonna fire this person they're terrible they don't do anything nearly as good as
me and then I was like you know what I should be patient actually my wife is telling me I should
be patient with it I gave her another week I gave her another week and then she ended up being one
of my best employees in my previous business so a lot of times if your virtual assistant or
the person that you're hiring or Outsourcing the work to is not performing how you would like them
perform it's not because of them it's because of you you have not properly trained them you
have not properly set up expectations and you've not properly defined a definition of done what
is the definition of done what does it mean for a task to actually be completed and once you define
find those parameters then it's easier for them to go through and meet those and if they don't meet
them fully then it's a great learning opportunity and then after weeks or months if they're still
not learning it or they're still not getting up to speed then obviously you need to let them go
and nowadays to save time I always like to hire two or three people for the same exact project
because then I'm not training people one-on-one I'm training people and I'm training two or three
people at the same time and then I can weed out people that are not performing how I want them to
perform and out of the top two to three people then I'm able to say okay this person the best
performer or in most recent cases or there's even been times where I hire three people expecting
only to keep one and then actually I have a couple of good performers and I have two solid
people now that I can disperse the work through which is really important because what happens if
somebody gets sick or what happens if they go on vacation or what happens if something happens to
that person right so you definitely want to make sure that your business doesn't only rely on you
and also doesn't only rely on one other person now what's gonna happen is when you make your first
hire they're gonna take off a big portion of task that you spent a lot of time on every single week
so now what's gonna happen it's gonna be crazy because you're gonna feel like one you're gonna
have a lot of extra free time before realizing okay I should be focusing on these other tasks
and then once you focus on these other tasks then you're able to go reevaluate everything that you
do on a daily weekly basis again and see okay what are these tasks that now that I have the
systems down that I can go through and remove off of my plate and you're going to want to keep doing
this every 30 to 60 days to the point where you're focusing on only the core things that you want to
focus on and only the core things that you can do to actually move the needle in your business and
by doing these simple things and doing this on a consistent basis every single month and
reevaluating things and hiring the right people training them getting them to the point where
they're performing the right tasks then you're able to create a business that you can actually
enjoy a business that you can take a step away from a bit business that you can go on vacation
and still have the business grow without you being there on the day-to-day and without you checking
your email and your slack every single day so anyway I hope that some of these strategies helped
as far as going through and Outsourcing the tasks that need to be done in your digital marketing
agency if they did go ahead smash the like button and if you want my 100 free course on how to start
and grow your digital marketing agency where I share a lot of these different hiring strategies
and techniques what tasks you should hire for first and how to go through and Outsource them
drop a comment down below and I'll hook you up with my 100 free step-by-step marketing agency
course with that said thanks so much for watching and I'll see you in the next video