- Hi, everyone and welcome back to the Channel.
My name is Larry Snow,
and in this video we'll going to be finishing up
our MailChimp organizational tools series
in which we reviewed Groups, Segments,
and now this final video on Tags.
If you haven't watch the previous videos that's okay.
I'm creating a playlist for them.
You'll probably see a link over here somewhere with them,
and if you can please watch the Groups one,
that was the first one in which I defined
what are Groups, Segments and Tags from MailChimp.
But briefly Tags are labels.
It's something that you apply internally
to your subscribers slash customers,
so that you are be able to organize them
a little bit better.
So let's say you have an influencer label,
or an e-book label, that type of thing.
So we're going to explore Tags today,
and I'll show you how you set them up,
and how you can email someone
that has that particular Tag,
and also do some automation which is really cool.
Stay tuned, it's coming up.
(white noise static jingle)
So if you've been following along,
you know how we start.
We always go to our Audience tab.
I've skip the Dashboard part.
We'll go right to our Audience tab up here,
in the top center here,
and then we're going to select on Manage Audience on the right,
and we're going to click on Manage contacts.
And then from Manage contacts,
we can either click on this list here,
or we can click on the drop-down list here.
I don't know why they repeat themselves here.
But I'll click on Tags here.
And you'll notice here that I have
a Tag created called ebook.
Now this Tag is connected
to a plug in that I'm using on my WordPress website
in which I can add a Tag, so that anyone
that signs up for my ebook
gets a Tag called ebook.
How original. (laughs)
But that way I know where that person came from.
So it's an internal organizational tool,
in which I know that person came from,
or downloaded my ebook.
Make sense?
So that's the way you got to start thinking about Tags.
Their labels that you apply to your subscribers.
To create a Tag simply click on Create Tag,
enter your Tag name.
We'll use one of their examples,
and click Create.
If you're thinking about doing a Bulk Tag Contacts,
you can do it two ways,
one is to upload or import
your email addresses, or paste-in email addresses
that you're adding to your list,
and add a specific Tag.
So just do Donor and then add-in,
upload or paste in your email addresses.
That's one way to do it.
If you have an existing list you go to View contacts,
click this little down arrow over here,
and it'll say select the Visible or Select All.
So we could do Select Visible.
You notice here that the navigation has changed.
So you can select an existing Tag
that we already have, or you can
create a new Tag here as well.
So we'll just call it Tag.
Click on the tag Tag, not to be redundant,
and then you'll see here on this column here, under Tags,
we noticed that everyone has been given a tag of Tag.
How matter is that.
So you get the idea here.
Now the other way you can do it
is individually going into your subscriber.
So I'll click on me.
You'll see here that I have the tag Tag,
and so I can add one, or I can delete the one
I'm already in.
So that's how you manually do it
for each individual subscriber.
Also going back to the list,
you can just select the ones
that you want to apply the Tag to.
So doesn't have to be all
or just what's visible.
You can just select the individuals
that you want to apply the certain Tag.
So that's what you kind of have to realize here,
is that once you create the Tag
you have to find a way in which to apply that Tag.
So you can do it like this, manually.
So when a person joins individually,
you can go in there and say, okay,
give them that Tag, or you could do it in bulk,
like I just showed you, or you can do it through,
if you're using WordPress, like a plug-in.
like I was saying before the ibericode allows you
to add Tags on their Premium version.
So you have to think about Tags in that way.
It's not as automated as Segments are.
So it's not if this, then that.
It's not a filter.
It's a specific tag that you have to go,
and label your subscribers.
So it's a little bit more effort,
but much more finite control
that you can apply to subscriber list.
So let's go take a look at that setup that I have
real quickly on my website.
So here is the MailChimp for WordPress,
it's again by ibericode, and here is the form settings.
And I'll leave a link to them below
in the description, it's not an affiliate thing or anything.
It's just that I have stuck with them
for a few years now, and it works.
So here you can see the subscriber tag of ebook,
and that's how the people getting
into my subscriber list with the ebook Tag.
Now once you've created your tags.
What you can do is go to your Campaigns again.
And click your Create Campaign,
click the email, just like you would before
with Segments, do a test, again.
Add recipient, choose your audience again,
and then for the Segments,
here it says Segments or Tags,
you click on Tags, and you'll see here,
our new one that we just created called test.
So we select that.
We click save, and I'll say it'll go to so many,
10 recipients, there you go.
So that's how you can quickly send out specific campaigns
to your tagged subscribers.
Another way you can do it is by automation.
So if we go back to Campaigns,
I'll click Finish Later on that.
Go back to Create, click on Email, click on Automated.
And now we can say, Email your Tagged contacts.
So you can say, all right, well let me select my audience.
And I'll click Begin.
And now it's sort of like
the automation that you have regularly
with your email automation,
but now it's specific to a Tag.
See here it says, please select a Tag, in this case.
So you click edit.
And then use your timeframe, whatever it is,
and then select your Tag.
So in this case it'll be test,
and then you click on Update Trigger,
create your email that you want to go out
through the automation process,
and away you go.
If you want more information on automation,
click the link that's above you right now.
So that I did a video on that, that will help you out.
So there you go guys, that is a quick look
at Tags on MailChimp,
and it's the last in the series
of organizational tools that MailChimp offers
to better control and manage your subscriber list.
I hope these videos have been useful.
Again if you have any comments,
or questions on MailChimp, Tags, Segments, or Groups,
post in the comments below.
If you're enjoying this type of content,
please click the subscribe button,
and also that bell icon,
so that you get notified when a new video
goes up on the Channel.
For more about me go to larrysnow.me,
and I'll see you in the next video.