Hi. I’m Gary Eckstein from OrganicWeb.com.au and I'm a Mailchimp Pro Partner. Please like
this video subscribe to my channel leave a comment I'd very much appreciate it
in the past I've gone through how to add the first name
automatically into an email in other words personalize your email
Mailchimp has a new email builder so I thought I'd show how easy it is to personalize your
content by adding the first name of the recipient into your emails let's go across to Mailchimp
I'm in Mailchimp so to add the first name in other words
“Hi first name”, “Dear first name” and so on I'm going to go to my campaigns
I start building my campaign now I've already started building this domain so I'll click edit
very importantly make sure that you've re
sorry added your or selected your audience that you want to send to
that should be automatically selected if you only have one audience if you have more just
make sure that you have your audience selected in the content section I'm going to click edit
then to add my first name is very simple so for example wherever there's a text block
I can just click and wherever I want my greeting so I'll just do space
uh let's do let's type in here hi space and then wherever I want my first name I click
merge tags and I just click first name so merge tags first name and maybe I want to put in a comma
and let's just make the u into a lowercase y so hi first name so that will automatically populate
with the first name of your recipient so to look at each email address in your audience and go what
is the associated first name and insert that and go down okay so “Hi first name”. So that's how
simple it is now if we want to test that that's actually working that's simple we click preview
then just click the sort of toggle button on enable live merge tag info
and just bear with me I'm just going to go on to the next person so what you'll see here is
“Hi Lee” comma and so on and I can try then the next person “Hi Hannah” so that's what Hannah will
see lee will see etc. etc. So that's how easy it is we just use that merge tag drop down and
click on first name it inserts it now just carrying on a little bit
a very common question is what happens if we don't have the first name for some people let's
go to our audience what we can do in Mailchimp is we can set what's called a default merge tag
so we can set a default name or, or something that will appear should we not have the first
name for a person because by default in Mailchimp it'll leave the value empty so if you're going
dear first name comma it's not going to make sense if you don't have the person's first name
because it'll just go dear space comma okay so we can set a first name such as member such as
employee customer whatever that's very simple so in Mailchimp to set the default merge tag
info that will show should we not have the per person, person sorry the recipient's first name
and you're using the first name merge tag what we do is we view our contacts
we click settings we click audience fields and merge tags
as we're looking at the screen on the left hand side we can see there's the first name field
if we look to the right we can set a default merge tag value and that's where we would type
something like customer member whatever makes sense fitness guru whatever always remember
however that on this screen we must click save changes so now when we don't have the first name
for a person and we're using that first name merge tag value we will see customer instead
of the first name that's how easy it is please like this video. I'm Gary from OrganicWeb.com.au