as we walk through the street and we see these amazing retail brands
you see the level of detail that they put into not only their clothing but into their
marketing guys BELLA+CANVAS truly is an example of a wholesale brand that went
into retail but in order for them to truly do this they needed to be able to market and
influencer marketing is going to be a key strategy so in today's video we're going to be diving into
ways that you can work with influencers to build your brand and we're actually going to
be speaking with alex and he has experience in working with different artists and influencers
to build brands so throughout this video i know you guys are going to find gold in order to help
you continue to expand your brand's collections designs and sales so let's jump right into this
so my name is Alex Lendrum I'm part of BELLA CANVAS to help spearhead their brand collaborations
and partnerships it's what we're doing here with Shelby and Sandy everything from getting them on
board to working out the design working out what the collection itself looks like to all the bells
and whistles that come with that how was it that you're able to attract you know influencers to
work with a brand and how do you make sure that that's a good relationship for both people we
reach out to a bunch of creatives people that we feel align with who we are as BELLA+CANVAS and
it's really under the the whole mindset of how can we support you at the end of the day anyone
that wants to do any kind of brand whether you're starting up whether you're established you need
support on all different levels of all capacities so we come in saying like hey we've done
apparel for so many years we're veterans in that sense use us use our strengths how can we help you
it's always going to be case by case we want to keep things organic we don't have like a
rigid agenda of you know we want to just slap our brand names together do something to sell
and call it a day that's completely not what we're trying to do we're trying to come in and be like
hey do you want to do something fun okay if that's the agenda great let's do it hey do you
need support with us amplifying your brand through our platform to our audience let's figure out how
we can do that what are some things that people watching should be aware of when they're trying
to start an influencer campaign or trying to work with people to build up their brands i think the
the biggest one is people doing it for the wrong intention they think that you know streetwear is
cool and it's not necessarily streetwear it's just contemporary it can be fringe culture
whatever it is people are like oh that's you know a fashion brand in itself is hot right now i just
want to turn a big buck that's not the way it works any business whether it's fashion or not
it's it's you'll be very very lucky if you're able to turn a big buck immediately and there
are those cases and that works out amazing and great for them but for the most part you have
to have a clear intention behind it and you have to let that steer the ship if it's just i want to
do something now i want to do something instant i want to make money like that more often than
not that's not going to work out so i want to say that's probably the biggest mistake people make
second mistake i would say just not knowing where to look for education or not knowing who to turn
to or not feeling like they should turn to people like everyone should be open to helping the other
person out i'm a big supporter of that i'm a big support of sharing education sharing information
and there's a lot of people in the game that are like that as well but i feel like
you know if you've got a bit of an ego about you if you're kind of like i got this don't worry
and again you're trying to do it for reasons that aren't really true to the purpose of your
brand that can steer you off course so there you have it guys i hope you enjoyed this video
and we're able to truly take away some lessons here to help you continue building your brand
i want to point out one thing that alex mentioned that i'm not sure if you caught but the key to
working with influencers to build your brand is going to be to find a win-win relationship what is
it that the influencer truly wants to accomplish with their brand or what their mission or what
their things that they're putting out to their audience and how can you as a brand help them
so to me working with BELLA+CANVAS has always been refreshing as they truly allow us to work
in the way that we want to work in order to deliver the information
and the resources that i know you guys will need to continue building your own brand and business
whenever you try to work with other brands that try to force you to do something that you're not
it's never going to be the best relationship so make sure you guys always think about that as
you're building your own brand and you're looking to work with influencers before you truly make
that outreach make sure that you structure what your brand is about and how you guys can work
together to amplify each other's message that's going to be the key tip here in this video to help
you continue building your brand and business and as you know over the years we've continued
to develop new content around these different categories so if you guys have any questions
i encourage you and i invite you to leave them in the comments down below as we'll be making content
around the questions that you guys have in the comments so i appreciate you guys for watching
make sure you guys download the free guides and pdfs that are associated with this channel
as they'll continue helping you build your brand and business because on this channel
our mission is to truly help bring clarity to business and help entrepreneurs like yourself
build brands that impact the world from the ground up so we'll see you guys on the next one