Emma Chamberlain left fans SHOOK after she chose to delete her TikTok account with over
10 million followers, and recently took to her podcast, “Anything Goes,” to explain
why.
Let’s get into it.
With well over 11 million subscribers on her main Youtube channel, it’s safe to say Emma
Chamberlain is one of the internet’s most recognizable influencers.
Emma skyrocketed to internet superstardom when she first began posting back in 2017,
and quickly expanded to other platforms like Instagram and Twitter.
And when Emma finally set her sights on TikTok after the app blew up in 2018, she was pretty
much bound to have a built-in subscriber base of fans.
The influencer was well on her way to reaching 11 million TikTok followers when suddenly,
her account vanished.
Emma took to Instagram Stories on December 14th to announce that she was, in fact, deleting
her TikTok account for good, leaving fans baffled.
She posted a screenshot of herself deleting the account, and captioned it “good riddance.”
Umm, say what??
Seriously, who would delete a social media account with millions of followers??
Though the decision might seem…staggering to us, Emma came through with a perfectly
good explanation: TikTok was a huge waste of her time.
Emma recently explained her decision to delete the app on her podcast “Anything Goes”,
after using it daily for over two years, and opened up about her relationship with social
media, specifically, TikTok.
In the episode, titled “two weeks with no tiktok,” Emma talked about how the app negatively
impacted her mental health, claiming that TikTok had previously led her to a full-on
“mental breakdown.”
You see, TikTok has a reputation for being a very addictive social media platform, largely
thanks to its expertly tailored algorithm, the “for you” page.
Although you can follow creators, the majority of the content people view is on the “for
you” page, which provides a never ending-stream of videos that the app predicts you will interact
with.
Because of this, Emma talked about how she would often reach for her phone and scroll
through the app for hours while doing mindless activities like working out, waiting at the
doctor’s office, or just sitting in bed.
And T-B-H, we can totally relate!
I mean, let’s be real, who hasn’t accidentally gone on a multiple hours-long TikTok bender
before?
But during the podcast, Emma opened up about the real-life consequences of TikTok, and
admitted that she had a “problem” with the app.
“I don’t think I realized how bad the problem actually was until I cut TikTok out
of my life cold turkey.”
Emma went on to explain, “As dumb as it may sound, it has been genuinely a life-changing
experience…
It’s crazy how much I have realized” and went on to talk about how TikTok had some
major consequences on her sleep schedule.
“Within the first few days of deleting TikTok, I stopped laying in bed as much because I
would get so bored in my bed.”
But thankfully, Emma has turned a new leaf, and realized her co-dependency on the app
was impacting her ability to present in her day-to-day life, as well as damaging her mental
health.
Emma encouraged listeners to take a deeper look on how little habits can have big consequences
on their lives.
Okay, not gonna lie, this is now making me think more about my social media habits!
So yeah, fans shouldn’t expect to see Emma back on TikTok, because she’s making it
clear that her account is gone for good.
Thankfully, there’s still plenty of Emma content to go around, with her Youtube channel,
Instagram page, and podcast all operating business as usual.
For now, we’re just so proud of Emma for dealing with this honestly hard decision,
and for being so candid about her addiction to the app as well as encouraging others to
look at their own habits.
It’s just another example of why we continue to stan Emma, for her openness, honesty, and
of course, talent and witty humor.
Now go ahead and click right over here for another Clevver News video.
Then let me know all your thoughts on Emma’s shocking choice to delete her TikTok account
in the comments below.
As always, I’m your girl Sussan Mourad, you can follow me on socials @sussan_mourad,
and I’ll catch you next time!